With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
True
misinformation
The devastating comms impact of a Trumpian social-media age
brand safety
communications
fact checking
meta
misinformation
social media
Will axing fact-checkers on Meta shift media spend elsewhere?
factchecking
meta
misinformation
Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.
Edelman launches global Counter Disinformation Unit
edelman
misinformation
pr
A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
UN calls on big tech to roll back programmatic ads to curb spread of misinformation
big tech
misinformation
United Nations Secretary-General António Guterres urged tech giants to acknowledge the impact of their products and take action to combat disinformation and hate speech.
"What is good for audiences, is good for business": How BBC's commitment to verified journalism is shaping brand safety for advertisers
ai
bbc
misinformation
In an exclusive, Campaign speaks to BBC about why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.
UN told misinformation could harm billions worldwide
ai
misinformation
The UK’s spokesperson to the UN, Mungo Woodifield, has warned that misinformation and the use of AI to amplify it, threatens to impact billions of people worldwide.
How advertisers are funding record amounts of disinformation
ai
artificial intelligence
misinformation
The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world's biggest brands through their programmatic ad buys. Campaign explores.
How and when brands should respond when misinformation goes viral
advertising
branding
misinformation
In recent months, many brand controversies have been rooted in misinformation and false allegations. But experts say it’s not always imperative to right those wrongs.
Google's AI chatbot Bard spouts lies and misinformation in 78% cases: report
generative ai
google
misinformation
In one instance, Bard wrote a 227-word monologue denying the Holocaust, which included details like the “photograph of the starving girl in the concentration camp…was actually an actress who was paid to pretend to be starving,” raising startling safety concerns.
Twitter halts Covid-19 misinformation policy in latest business pivot
misinformation
twitter
The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.
UK brands and marketers take a stand on climate disinformation
climate
environment
misinformation
Group urges social network CEOs to crack down on content and ads making ‘deceptive statements’.
The Trust Project and Microsoft team up to fight fake news
microsoft
misinformation
A news literacy campaign from the global network of media organizations teaches people how to spot misinformation using Microsoft’s platforms.
GARM sets guidelines on misinformation and monetising sensitive topics
garm
misinformation
Cross-industry initiative has expanded its guidelines around “harmful content” to demonetize misinformation online and help advertisers to navigate ad placements around sensitive content.
How brands in China are grappling with social media misinformation issues
advertising
brands
china
misinformation
Rumours and invalid traffic that mislead consumers and investors can cause brand losses and PR nightmares. All the more reason for brands to engage and interact with verified information of their own, say China marketing experts.
Pinterest unveils climate misinformation policy
misinformation
pinterest
It’s the first among major platforms to create a policy specific to climate misinformation.
Australia's media regulator to investigate how tech platforms handle misinformation
australia
misinformation
regulation
The Australian Communications and Media Authority has been granted additional powers to review tech platforms' misinformation processes and improve a self-regulatory code being drafted by the industry.
Can Nick Clegg clean up Meta's reputation?
facebook
meta
misinformation
nick clegg
Mark Zuckerberg has appointed Nick Clegg as president of global affairs, as Facebook-owner Meta moves toward an unpredictable future. How will Clegg handle the challenge that awaits?
PROI opens free 24/7 client crisis hotline
misinformation
A free consultation service for those who are targeted in misinformation and fake news.
Advertisers continue to fund fake news and climate misinformation and they must stop
advertising
misinformation
The ad industry has a responsibility to invest more heavily in trusted environments like news brands.
Advertisers sign open letter calling out tech platforms for climate misinformation
facebook
google
misinformation
pinterest
social media
tiktok
twitter
youtube
The open letter, led by the Conscious Advertising Network, has gathered more than 250 signatures and is addressed to the chief execs of Facebook, Instagram, Google, Twitter, TikTok, Pinterest and Reddit.