With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
True
misinformation
The devastating comms impact of a Trumpian social-media age
brand safety
communications
fact checking
meta
misinformation
social media
Will axing fact-checkers on Meta shift media spend elsewhere?
factchecking
meta
misinformation
Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.
Edelman launches global Counter Disinformation Unit
edelman
misinformation
pr
A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
UN calls on big tech to roll back programmatic ads to curb spread of misinformation
big tech
misinformation
United Nations Secretary-General António Guterres urged tech giants to acknowledge the impact of their products and take action to combat disinformation and hate speech.
"What is good for audiences, is good for business": How BBC's commitment to verified journalism is shaping brand safety for advertisers
ai
bbc
misinformation
In an exclusive, Campaign speaks to BBC about why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.
UN told misinformation could harm billions worldwide
ai
misinformation
The UK’s spokesperson to the UN, Mungo Woodifield, has warned that misinformation and the use of AI to amplify it, threatens to impact billions of people worldwide.
How advertisers are funding record amounts of disinformation
ai
artificial intelligence
misinformation
The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world's biggest brands through their programmatic ad buys. Campaign explores.
How and when brands should respond when misinformation goes viral
advertising
branding
misinformation
In recent months, many brand controversies have been rooted in misinformation and false allegations. But experts say it’s not always imperative to right those wrongs.
Google's AI chatbot Bard spouts lies and misinformation in 78% cases: report
generative ai
google
misinformation
In one instance, Bard wrote a 227-word monologue denying the Holocaust, which included details like the “photograph of the starving girl in the concentration camp…was actually an actress who was paid to pretend to be starving,” raising startling safety concerns.
Twitter halts Covid-19 misinformation policy in latest business pivot
misinformation
twitter
The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.
UK brands and marketers take a stand on climate disinformation
climate
environment
misinformation
Group urges social network CEOs to crack down on content and ads making ‘deceptive statements’.
The Trust Project and Microsoft team up to fight fake news
microsoft
misinformation
A news literacy campaign from the global network of media organizations teaches people how to spot misinformation using Microsoft’s platforms.
GARM sets guidelines on misinformation and monetising sensitive topics
garm
misinformation
Cross-industry initiative has expanded its guidelines around “harmful content” to demonetize misinformation online and help advertisers to navigate ad placements around sensitive content.
How brands in China are grappling with social media misinformation issues
advertising
brands
china
misinformation
Rumours and invalid traffic that mislead consumers and investors can cause brand losses and PR nightmares. All the more reason for brands to engage and interact with verified information of their own, say China marketing experts.
Pinterest unveils climate misinformation policy
misinformation
pinterest
It’s the first among major platforms to create a policy specific to climate misinformation.
Australia's media regulator to investigate how tech platforms handle misinformation
australia
misinformation
regulation
The Australian Communications and Media Authority has been granted additional powers to review tech platforms' misinformation processes and improve a self-regulatory code being drafted by the industry.
Can Nick Clegg clean up Meta's reputation?
facebook
meta
misinformation
nick clegg
Mark Zuckerberg has appointed Nick Clegg as president of global affairs, as Facebook-owner Meta moves toward an unpredictable future. How will Clegg handle the challenge that awaits?
PROI opens free 24/7 client crisis hotline
misinformation
A free consultation service for those who are targeted in misinformation and fake news.
Advertisers continue to fund fake news and climate misinformation and they must stop
advertising
misinformation
The ad industry has a responsibility to invest more heavily in trusted environments like news brands.
Advertisers sign open letter calling out tech platforms for climate misinformation
facebook
google
misinformation
pinterest
social media
tiktok
twitter
youtube
The open letter, led by the Conscious Advertising Network, has gathered more than 250 signatures and is addressed to the chief execs of Facebook, Instagram, Google, Twitter, TikTok, Pinterest and Reddit.
Is a Facebook-endorsed fact-checking campaign an oxymoron?
australia
facebook
misinformation
AD NUT's RANT OF THE WEEK: Would you believe Facebook actually cares about the spread of misinformation? Our pal Ad Nut sure doesn't.
Singapore's new foreign-interference law could impact social media, publishers
media
misinformation
singapore
The Foreign Interference (Countermeasures) Act gives the government powers to compel internet service providers and social-media platforms to reveal user information, block content and remove apps.
Advertisers spend $2.6 billion on misinformation websites
brand safety
misinformation
research
For every $2.16 spent on news websites in the US, $1 is spent on misinformation.
YouTube moves to bolster credible health content
health
misinformation
youtube
The platform’s new features are designed to prioritize reliable information and combat false assertions.
Where are gen Z and millennials sourcing Covid information?
misinformation
news
top of the charts
TOP OF THE CHARTS: Global study uncovers what sources young people are turning to for information about Covid-19, in an attempt to piece together how the misinformation crisis has spread.
Which influencers should brands focus on in 2021? Those who combat misinformation
influencers
kol
misinformation
How the last tumultuous 12 months will shape brands’ influencer campaigns in 2021.
Twitter pilots Birdwatch crowd-sourced misinformation tool
misinformation
twitter
Twitter's VP of product admits that the community-driven tool "might be messy" as it invites users to take part in a pilot.
Top 27 Facebook outrages of 2020
facebook
mark zuckerberg
misinformation
regulation
transparency
THE AD CONTRARIAN: What indecency starts with an "F" and ends with a "K"? Right, Facebook.
Will Joe Biden's win help improve public trust in the media?
donald trump
misinformation
social media
The 'fake news' mudslinger may be about to leave the swamp, but what can the incoming US president do to restore trust in an increasingly fragmented institution like the media?
Google removes 3,000 YouTube channels linked to China spam network
google
misinformation
youtube
Google has detailed how it has been "aggressively" dismantling a pro-Chinese cross-platform political spam network ahead of the upcoming US election.
Facebook cracks down on New Zealand conspiracy theorist's political party
facebook
misinformation
Conspiracy theorist-led political party, which has been targeting Donald Trump supporters, had grown a significant following through Facebook.
Twitter tests 'Birdwatch' misinformation reporting tool
misinformation
social media
twitter
Social media service is developing a feature that will crowdsource views on whether Tweets are misleading.
TikTok calls for social-media coalition to address spread of harmful content
bytedance
misinformation
tiktok
Aim of proposed coalition between rival social-media platforms is to prevent cross-posting of harmful content.
TikTok appoints 'Safety Advisory Council' in APAC
bytedance
misinformation
tiktok
Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.
Audit assesses social-media platforms' progress toward responsibility
ipg
misinformation
social media
tiktok
youtube
From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.
Facebook removed 7 million Covid-19 misinformation posts in 3 months
facebook
misinformation
The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.
Pernod Ricard plans app for social-media users to report hate speech
boycott
facebook
misinformation
social media
twitter
Drinks maker believes brands should take action on hate speech beyond July's 'Stop Hate for Profit' ad boycott—but it's unclear how a crowdsourcing app will enforce this.
Facebook to prioritise 'original news' in algorithm change
facebook
misinformation
Exclusives will be boosted, while news content that does not have transparent information about the publisher’s editorial staff will be demoted.
Twitter uncovers China-based network that has been pushing "deceptive narratives" about Hong Kong protests
misinformation
twitter
Removal of China-based network part of broader weeding out of "state-linked" operations on Twitter.
Reuters extends Facebook fact-check partnership to Singapore
fact checking
misinformation
News provider will become Facebook's second fact-checking partner in Singapore.
Is Facebook coping with the ‘steady wave’ of COVID-19 misinformation?
facebook
misinformation
The COVID-19 crisis is galvanising Facebook's anti-fake news measures, and exposing shortcomings in its system.
Reuters to fact-check Facebook ahead of US election
fact checking
misinformation
Reuters is joining the growing list of news providers offering to fact-check content on social media.
How should brands handle comms during the coronavirus crisis?
crisis
misinformation
sounding board
SOUNDING BOARD: Amid region-wide panic and business shutdowns, PR heads weigh in on how brands should communicate their messages effectively.
Misinformation and hate infect social-media users alongside Coronavirus
misinformation
social media
OPINION: Misinformation was a threat to democracy before, but now it's a public health concern, and social-media platforms are woefully unprepared.
Google removes 2.3 billion bad ads in 2018
ads
advertising
google
misinformation
news
report
youtube
Latest report highlights greater use of machine learning to tackle bad ads, and introducing new ad policies to combat misinformation.