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factchecking

Will axing fact-checkers on Meta shift media spend elsewhere?

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Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.

Meta could soon be the largest misinformation platform in the world

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The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.