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Instagram's first campaign in Thailand is all about keeping it Reel
bbh singapore instagram meta By Staff Reporters

The work has been created by BBH Singapore.

The $200 billion moral dilemma: Should the ad industry fund healthier social media?
ethical marketing google instagram meta social media ad spend tiktok youtube By Matthew Keegan

A landmark California ruling and Australia’s under‑16 social media ban have forced the ad industry to confront funding addictive platforms. But will the industry lead the shift to healthier digital spaces?

Adland faces calls to tackle scam ads as Meta admits they ‘might be 3-4% of revenues’
meta By Gideon Spanier

Consumers say role of platforms is key as distrust grows over suspicious ads.

Big Tech’s AI spend in 2026: following the money
ai alphabet amazon aritificial intelligence meta microsoft By Matthew Keegan

A chart-led look at Meta, Microsoft, Alphabet and Amazon's $650 billion commitment to AI and what that scale means for advertisers, cloud growth and future revenue models.

Meta hits $200 billion revenue milestone on AI-powered ad surge
ai earnings meta By Staff Reporters

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

Meta rolls out ads on Threads globally, introduces new ad formats
ads meta threads By Matthew Keegan

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults aged 18 and over.

Tech-first agencies are reshaping APAC's marketing models for SMEs
meta whitepaper By Staff Reporters

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.

Meta accused of inflating Shops ad performance to offset Apple privacy impact
ad inflation apple privacy meta roas shops ad performance By Matthew Keegan

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.

Meta’s Q2 ad revenue beats expectations as Zuckerberg says AI 'superintelligence in sight'
ai artificial intelligence earnings meta q2 2025 superintelligence By Staff Reporters

Advertising revenue surged 21% with CEO Mark Zuckerberg spotlighting progress toward AI 'personal superintelligence'.

Meta removes 635,000 predator-linked accounts, rolls out new teen safety tools on Instagram
child abuse child safety tools instagram meta By Nikita Mishra

“Limiting DMs is basic. If Meta cared about teen safety, accounts would be hidden by default and only visible to approved contacts. That’s just common sense.” As Meta touts new protections, critics call the update surface-level and overdue.

Meta hit with second fine in Taiwan over Facebook ad transparency issues
ad fraud meta ministry of digital affairs moda taiwan transparency By Staff Reporters

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its second penalty this year amid growing concerns over scam ads on the platform.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
advantage gen ai tools meta By Staff Reporters

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

WhatsApp officially introduces ads in updates tab
media buying meta social media advertising whatsapp By Matthew Keegan

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
ai ai ads artificial intelligence automation mark zuckerberg meta sounding board By Matthew Keegan

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.

Meta aims to fully automate ad creation with AI by 2026
ai ai ads artificial intelligence automation instagram meta By Matthew Keegan

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.

'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO
ebiquity media meta ruben schreurs x By Rahat Kapur

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

Zuckerberg says AI could ‘redefine’ Meta’s ad business
ad spend advertising ai meta By Reem Makari

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

Meta’s anti-trust trial would be a ‘win-win all round if Instagram were split’
antitrust instagram meta By Lucy Shelley

But breakup of the company could lead to higher prices for advertisers.

Meta faces scrutiny as FTC antitrust trial begins over Instagram and WhatsApp acquisitions
ftc instagram meta whatsapp By Staff Reporters

The Federal Trade Commission’s long-running case against Meta has entered a new legal phase, with Instagram and WhatsApp at the centre of allegations that the tech giant built a social-media monopoly through acquisitions.

Porsche deletes post on Threads that said ‘9.11 is my favourite time of the day’
meta porsche threads By Diana Bradley

Some social media managers are defending Porsche’s post, saying it clearly did not allude to the 9/11 attack on the United States.