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ad fraud

Woolley Marketing: If I wanted a lucrative side hustle, I'd choose ad fraud

ad fraud darren woolley measurement woolley marketing By Darren Woolley

Ad fraud is now a top-tier global crime rivalling drug trafficking, yet barely treated as one. Darren Woolley asks why the industry tolerates losses it would never accept anywhere else.

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps

ad fraud arcade ias By Nikita Mishra

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.

Meta hit with second fine in Taiwan over Facebook ad transparency issues

ad fraud facebook meta ministry of digital affairs moda taiwan transparency By Staff Reporters

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its second penalty this year amid growing concerns over scam ads on the platform.

How AI is reshaping the dynamics of ad fraud

ad fraud artificial intelligence doubleverify genai general invalid traffic givt human security sivt sophisticated invalid traffic By Matthew Keegan

Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.

The promise of AI marketing: Is Google’s PMax living up to the hype?

ad fraud adtech brand safety generative ai google pmax programmatic By Shawn Lim

Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.

Invisible ad fraud uncovered on Google Play apps, affects millions of Korean Android users says new cyber report

ad fraud data privacy By Staff Reporters

Researchers have uncovered 43 rogue apps that collectively received 2.5 million covert downloads, violating Google Play's developer standards.

Advertisers rejoice: APAC scores highly in media quality, consumer attention in new report

ad fraud ctv doubleverify By Staff Writer

According to DoubleVerify’s Global Insights Report, APAC is stacking up well compared to other regions — but it’s important to consider all the factors at play when making media investments.

Ad industry pledges to uphold brand safety standards in SEA

ad fraud adtech brand safety fraud programmatic By Staff Reporters

The ad industry in Southeast Asia is coming together to address complicated and fast-changing challenges like ad fraud and brand safety

Audio advertisers beware: New ad fraud uncovered in CTV inventory

ad fraud By Staff Reporters

Audio streaming penetration in Southeast Asia reached 82.1% in H1 2022 and is only expected to grow, according to Emarketer.

How fraudsters are committing malvertising by targeting VPN users

ad fraud fraud By Shawn Lim

Users may use VPNs to avoid scrutiny or geo-blocked content, but a rising number of bad actors are luring users to malicious sites. Industry experts explain how advertisers can circumvent and rectify this issue.

Ad fraud creeps higher in APAC in 2022

ad fraud ias integral ad science By Staff Reporters

But results measuring brand risk and viewability improved in most APAC markets, according to the IAS Media Quality Report for H1.

Japan continues to witness high ad fraud while emerging markets make headway: IAS report

ad fraud ias integral ad science

Grappling with high CPMs, Japan and Singapore report some of the highest fraud rates for IAS, while local brands pull rates down in Indonesia.

Brand suitability violations in APAC drop by 25% in one year: Report

ad fraud brand suitability doubleverify

A DoubleVerify report also finds an increase in mobile app advertising quality in APAC, with reduction in fraud and increase in video viewability. But region lags in display.

The Swiss cheese model: Taking a bite out of ad fraud

ad fraud data iab marketing By Prateek Dayal

Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.

ANA's 'Rip van Winkle' moment

ad fraud By Bob Hoffman

The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.