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fraud

US adtech CEO jailed for financial fraud after faking $1.3 million transaction
fraud kubient By Reem Makari

Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.

Anti-fraud programmes ‘saved US advertisers $10.8 billion in 2023’
adspend fraud By Joseph Arthur

Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of industry-wide action tackling bad actors and fraudsters.

Google says AI has amplified fraud while helping it remove bad ads
ai fraud google By Jessica Heygate

Tech giants removed a significantly higher volume of policy-violating content in 2023 as generative AI tools were used to facilitate and combat fraud.

Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?
adtech fraud jellyfish programmatic By Shawn Lim

Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. We ask experts how marketers should navigate problems such as made-for-advertising websites.

Ad industry pledges to uphold brand safety standards in SEA
ad fraud adtech brand safety fraud programmatic By Staff Reporters

The ad industry in Southeast Asia is coming together to address complicated and fast-changing challenges like ad fraud and brand safety

How ChatGPT and Web3 will open a new can of worms for advertising transparency
ai chatgpt fraud generative ai By Patricia Freijo

Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo

How to make digital advertising in SEA safer and less attractive to criminals
fraud By Nick Stringer

In this piece, Nick Stringer from the Trustworthy Accountability Group (TAG) argues that companies in growing regions can lift digital industry ad fraud and safety standards simply by asking for them.

How fraudsters are committing malvertising by targeting VPN users
ad fraud fraud By Shawn Lim

Users may use VPNs to avoid scrutiny or geo-blocked content, but a rising number of bad actors are luring users to malicious sites. Industry experts explain how advertisers can circumvent and rectify this issue.

Campaign Crash Course: How to keep ad fraud detection in check
connected tv ctv fraud By Staff Reporters

$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.

HDFC Bank unveils 'Vigil Aunty', a superhero to take on bank fraud
fraud By Campaign India Team

Watch the campaign conceptualised by Kinnect

WPP's Choreograph contains remnants of data unit that facilitated fraud in US
fraud wpp By Jessica Heygate

A WPP-owned data broker agreed to pay $42 million to resolve a Department of Justice lawsuit after selling personal information to perpetrators of elder fraud. It was quietly shut down in 2021 and had its assets rolled into a new company, Choreograph.

Campaign Crash Course: How to avoid fraud in CTV environments
connected tv ctv doubleverify fraud By Staff Reporters

With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.

APAC has lowest post-bid fraud rate at 1%: study
adtech doubleverify fraud media programmatic research By Shawn Lim

According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.

A third of online Black Friday shoppers were fake: Cheq study
fraud

Cybersecurity firm Cheq estimates that retailers wasted $1.2 billion this Black Friday due to a combination of financial fraud, skewed data and lost revenue.

How brands can improve ROI during the Indian festive season
fraud shopping By Saurabh Khattar

To extract maximum value from India's biggest shopping season of the year, advertisers should focus on quality media and the growth of mobile, suggests Integral Ad Science's India commercial lead.

Bots account for 8% of organic search traffic and 37% of direct traffic: Cheq report
fraud

EXCLUSIVE: The cybersecurity firm finds invalid traffic is causing missed SEO conversion and skewing marketing analytics.

Global digital ad spend increase accompanied by rise in invalid traffic
fraud top of the charts By Staff Reporters

EXCLUSIVE TOP OF THE CHARTS: ClickCease report finds that in almost 20 countries 10% or more of site visits are invalid, including in APAC markets Singapore, Australia, China and India—translating to wasted adspend, compromised audiences and skewed analytics.

More than half of Instagram influencers 'engaged in fraud'
fraud influencers instagram tiktok By Arvind Hickman

Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor.

Epsilon elder fraud case raises questions for holding companies
Epsilon fraud opinion By Alison Weissbrot

The case makes it worth reconsidering potential liabilities for agencies as privacy laws shift.

Ex-staffer arrested for allegedly defrauding Hakuhodo DY Media Partners via fake advertising orders
fraud Hakuhodo By Staff Reporters

Tokyo police have arrested an employee suspected of orchestrating up to JPY 700 million (US $6.7 million) in fake billings.

CTV fraud skyrockets worldwide
brand suitability doubleverify fraud top of the charts

Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify report.

Programmatic market a 'mess' with half of money still not reaching publishers
fraud programmatic By Omar Oakes

In a first-of-its-kind study, ISBA and PwC found that only 12% of ad impressions can be accounted for.

Measurement, transparency, scarcity of supply among APAC marketers' 2020 concerns
ctv fraud ias integral ad science report

Marketers across APAC are excited about CTV but cite measuring business outcomes, a lack of premium inventory, social-media transparency among chief concerns for 2020.

‘Brushing’ up on the fake review problem in Asia
alibaba amazon fraud By Matthew Keegan

As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.

Adjust bets on Southeast Asia's booming mobile market
fraud

Fraud prevention will be a key focus for mobile measurement firm's Southeast Asia expansion plans.

Kraft Heinz: let’s measure digital advertising on brand value rather than cost
brand safety digital advertising fmcg fraud ias ipg omg

Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up

Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud
brand safety fraud iab

A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.

China home to 83% of global ad fraud: GroupM
china data fraud groupm research top of the charts

Lack of verification, limited measurement and an unfamiliarity with the concept of brand safety are contributing towards China’s fraud problem, GroupM finds

Fake fans plague influencer endorsements in China
china fraud influencer influencers marketing By Avery Booker

The best way to avoid collaboration failures is the simplest way: to for brands to do their homework and ask clear questions to their in-house staff or agencies.

The role of regulation in the fight against ad fraud
adtech fraud regulation By Luke Taylor

Greater regulation of the advertising industry could help to address some of the opacity issues that make it easy for bad actors to hide in the noise, but it is not without its thorns.

Meet the industry's $1.3 billion problem: Fake influencer marketing
fraud influencer marketing kol research By Lindsay Stein

15% of all influencer ad dollars are spent on fake followers, study finds.

APAC exposed to US$650 million worth of app fraud in six months
appsflyer doubleverify fraud

Southeast Asia has highest app install fraud rate in Asia-Pacific, with more than US$260 million at risk.

Mobile and connected-TV apps hit by growing fraud and brand-safety violations
brand safety connected tv doubleverify fraud

Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.

Updated: 'RedEye' fraud op suspected to exploit digital ad industry in China
ad fraud By Jenny Chan 陳詠欣

An ad-fraud network is reaping as much as RMB20 million (US$3 million) per day, and fraud-detection measures have failed to detect it, according to verification company Adbug.

Protecting your brand from fake news during the Indonesia elections
ad elections fraud ias indonesia integral ad science media news By Felicia Li-Gaillard

Integral Ad Science's Felicia Li-Gaillard explains what brands should look out for during the election period, and how to protect their reputations.

China’s state media investigates fake followers of celebrities
china fraud influencers kol By Yiling Pan

In an investigative video, CCTV journalists demonstrated how easily one could find an agency in China to boost an account’s digital popularity.

APAC mobile ad fraud to hit US$56 billion by 2022
ad advertising apac asia fraud top of the charts trafficguard" By Faaez Samadi

TOP OF THE CHARTS: New research from TrafficGuard and Juniper Research says fraud remains rampant across mature and maturing Asian markets.

Q&A: 'Unprofessional' Japanese influencers need discipline
fraud influencer marketing By David Blecken

Akinori Takamura, CEO of influencer marketing agency CyberBuzz, wants to tackle the scourge of fake followers before it becomes a major problem in Japan.

Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case
advertising arsenal byd china fraud shanghai By Jenny Chan 陳詠欣

More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.

Unilever: We won't work with influencers who buy followers
fraud influencer marketing influencers kol unilever By Emily Tan

Unilever's CMO, Keith Weed, call on the rest of the industry to follow suit.

Cultural norms mean ad fraud overlooked in Japan
fraud By David Blecken

Mobile measurement company Adjust's co-founder says people are reluctant to admit that fraudulent activity is an issue.

How to manage compliance risk in China
china compliance fraud By Kim Benjamin

Performing due diligence on suppliers is essential to alleviate fraudulent activity.

Google's AutoML: What marketers need to know
fraud google By Babar Khan Javed

Google's AutoML project is an approach that automates the design of machine learning models. Here's why it matters for advertisers and agencies.

Fetch strikes back at Uber lawsuit and claims non-payment
fraud lawsuit uber By Emily Tan

Mobile agency calls the allegations "unsubstantiated, completely without merit, and purposefully inflammatory".

Anti-fraud heat boils over to China
ad fraud advertising china digital fraud media By Jenny Chan 陳詠欣

DIGITAL CHINA: Recent international scrutiny of ad fraud is shining a light on the murky multibillion-dollar trade in China.

GroupM Malaysia speaks out over YouTube ad scandal
ad advertising fraud groupm malaysia uk youtube By Faaez Samadi

Agency calls for Google to make host of changes, but advises against pulling ads from YouTube.

Who’s to blame for the digital mess? We all are.
advertising digital fraud transparency By David Angell

All parties should acknowledge their role in tarnishing the bright, shiny thing known as digital advertising, writes David Angell of TrinityP3.

Brands suspend Vietnam YouTube ads due to government probe
ad advertising fraud google government vietnam youtube By Faaez Samadi

YouTube has responded to a Vietnamese government investigation and news of big-name brands halting advertising activity on the platform.

Ad fraud scam costs advertisers up to US$5m a day, says security firm
ad cost fraud of By Gurjit Degun

US brands and advertisers are losing between US$3m and US$5m a day from a complex online ad fraud scam, according to US cyber security company.

Google has 160 separate filters to block fake traffic in China
ad data fraud google By Staff Writer

Fraudulent ad traffic and fragmentary and siloed data are the biggest challenges for digital marketers but solutions are fast presenting themselves in the China market

'It's a problem, but we can fix it': marketers vow to defeat ad fraud
ad fraud media programmatic By Will Clem

MEDIA360 SUMMIT - Ad fraud is a problem, but the industry can resolve it if all parties work together, according to participants in a panel discussing programmatic buying at the Media 360 summit in Hong Kong.

Watch: Ad fraud is less risky than drug trafficking
ad asia fraud programmatic By Adrian Peter Tse

HONG KONG - Ad fraud is an area of great concern in the world of digital advertising. In Asia, the conversation is just beginning, along with the rise of programmatic buying.

How bad is ad fraud in China?
advertising fraud programmatic r3 By Emily Tan

Although ad fraud plagues programmatic everywhere, it's particularly pernicious in China, according to the second in our two-part guide to programmatic in China, based on a report from R3 and RTBAsia.

Online display advertising fraud: Proof that relationships matter
fraud By Doug Conely

In programmatic buying of online ads, buyer and seller don't even need to know each other. Given recent news around fraudulent ad impressions, maybe there's something to be said for the relationships inherent in managed-supply ad networks.