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fraud

US adtech CEO jailed for financial fraud after faking $1.3 million transaction
fraud kubient By Reem Makari

Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.

Anti-fraud programmes ‘saved US advertisers $10.8 billion in 2023’
adspend fraud By Joseph Arthur

Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of industry-wide action tackling bad actors and fraudsters.

Google says AI has amplified fraud while helping it remove bad ads
ai fraud google By Jessica Heygate

Tech giants removed a significantly higher volume of policy-violating content in 2023 as generative AI tools were used to facilitate and combat fraud.

Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?
adtech fraud jellyfish programmatic By Shawn Lim

Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. We ask experts how marketers should navigate problems such as made-for-advertising websites.

Ad industry pledges to uphold brand safety standards in SEA
ad fraud adtech brand safety fraud programmatic By Staff Reporters

The ad industry in Southeast Asia is coming together to address complicated and fast-changing challenges like ad fraud and brand safety

How ChatGPT and Web3 will open a new can of worms for advertising transparency
ai chatgpt fraud generative ai By Patricia Freijo

Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo

How to make digital advertising in SEA safer and less attractive to criminals
fraud By Nick Stringer

In this piece, Nick Stringer from the Trustworthy Accountability Group (TAG) argues that companies in growing regions can lift digital industry ad fraud and safety standards simply by asking for them.

How fraudsters are committing malvertising by targeting VPN users
ad fraud fraud By Shawn Lim

Users may use VPNs to avoid scrutiny or geo-blocked content, but a rising number of bad actors are luring users to malicious sites. Industry experts explain how advertisers can circumvent and rectify this issue.

Campaign Crash Course: How to keep ad fraud detection in check
connected tv ctv fraud By Staff Reporters

$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.

HDFC Bank unveils 'Vigil Aunty', a superhero to take on bank fraud
fraud By Campaign India Team

Watch the campaign conceptualised by Kinnect

WPP's Choreograph contains remnants of data unit that facilitated fraud in US
fraud wpp By Jessica Heygate

A WPP-owned data broker agreed to pay $42 million to resolve a Department of Justice lawsuit after selling personal information to perpetrators of elder fraud. It was quietly shut down in 2021 and had its assets rolled into a new company, Choreograph.

Campaign Crash Course: How to avoid fraud in CTV environments
connected tv ctv doubleverify fraud By Staff Reporters

With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.

APAC has lowest post-bid fraud rate at 1%: study
adtech doubleverify fraud media programmatic research By Shawn Lim

According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.

A third of online Black Friday shoppers were fake: Cheq study
fraud

Cybersecurity firm Cheq estimates that retailers wasted $1.2 billion this Black Friday due to a combination of financial fraud, skewed data and lost revenue.

How brands can improve ROI during the Indian festive season
fraud shopping By Saurabh Khattar

To extract maximum value from India's biggest shopping season of the year, advertisers should focus on quality media and the growth of mobile, suggests Integral Ad Science's India commercial lead.

Bots account for 8% of organic search traffic and 37% of direct traffic: Cheq report
fraud

EXCLUSIVE: The cybersecurity firm finds invalid traffic is causing missed SEO conversion and skewing marketing analytics.

Global digital ad spend increase accompanied by rise in invalid traffic
fraud top of the charts By Staff Reporters

EXCLUSIVE TOP OF THE CHARTS: ClickCease report finds that in almost 20 countries 10% or more of site visits are invalid, including in APAC markets Singapore, Australia, China and India—translating to wasted adspend, compromised audiences and skewed analytics.

More than half of Instagram influencers 'engaged in fraud'
fraud influencers instagram tiktok By Arvind Hickman

Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor.

Epsilon elder fraud case raises questions for holding companies
Epsilon fraud opinion By Alison Weissbrot

The case makes it worth reconsidering potential liabilities for agencies as privacy laws shift.

Ex-staffer arrested for allegedly defrauding Hakuhodo DY Media Partners via fake advertising orders
fraud Hakuhodo By Staff Reporters

Tokyo police have arrested an employee suspected of orchestrating up to JPY 700 million (US $6.7 million) in fake billings.