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chatgpt

The LLM ad wars have begun and Google isn’t blinking

chatgpt generative search search search advertising By Bijal Shah

ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

The age of 'being recommended' has begun: what ChatGPT ads will change

ai chatgpt openai By Ramakrishnan Raja

In AI-led marketing, trust beats targeting, says Resonant principal Ramakrishnan Raja.

OpenAI announces plans for ads in ChatGPT

chatgpt openai By Robin Langford

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

OpenAI faces several lawsuits after alleged link to suicides, questions mount over AI’s emotional limits

chatgpt ethics open ai By Staff Reporters

The AI chatbot’s failings have called for more regulation and safeguards from tech companies and governments alike, as scrutiny over its harmful responses mount.

OpenAI launches new ChatGPT campaign inspired by everyday moments

chatgpt open ai By Staff Reporters

The AI platform’s latest ads reveal how users turn to ChatGPT for, well, nearly everything.

ChatGPT use is shifting from work to daily life, study finds

chatgpt openai

Users are turning to the platform for instant answers, how-to advice, and writing help. Non-work-related messages are up 53% YoY on the platform.

OpenAI’s Hannah Wong offers clarity from AI cacophony

chatgpt open ai By Julia Walker

The CCO of the AI giant focuses on product education over brand buzz.

ChatGPT, conversational AI and the shift from search-based shopping

ai chatgpt commerce conversational ai klarna promptfirst economy shopify shopping

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.

AI, copyright, and creativity: The fine line between innovation and exploitation

ai artificial intelligence chatgpt copyright law creativity openai studio ghibli By Matthew Keegan

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

Are search engines evolving into personal assistants?

bing chatgpt gen ai google marketing open ai search By Robin Langford

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

The world isn’t a studio Ghibli film (yet), but it’s trying to be

ai ai trend chatgpt social media trend studio ghibli By Nikita Mishra

What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and a side of ethical chaos.

OpenAI launches ChatGPT image-generator

chatgpt image generation openai By Staff Reporters

The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.

Will AI chatbot advertising disrupt adland?

ai advertising chatbot advertising chatgpt genai openai perplexity By Matthew Keegan

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

SearchGPT: How to adapt for the AI search engine era

chatgpt generative ai search By Sofia Pensado

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.

X to rival ChatGPT by testing a free version of its AI chatbot

ai chatgpt generative ai x By Reem Makari

Several app researchers and users report seeing the free version of X’s AI chatbot, Grok, being made available to people across certain regions.

ChatGPT search has officially launched

alphabet chatgpt google open ai By Staff Reporters

The AI-powered search engine integrated into ChatGPT will directly threaten Google's dominant market share.

ChatGPT maker OpenAI to open office in Singapore

ai artificial intelligence chatgpt genai openai singapore By Matthew Keegan

The Singapore office to open later this year will be OpenAI's second in Asia, and is set to be a hub for its regional partners.

ChatGPT, two years on - how is AI really transforming comms?

ai chatgpt By Tal Donahue

Has it really been almost two years?

Inside Publicis Groupe’s AI strategy

ai chatgpt publicis groupe By Eric Berger

Chief solutions architect Scott Hagedorn shares insights on how AI is transforming how the holding company services clients.

‘Apple Intelligence’: Three things marketers need to know about the latest iPhone launch

apple chatgpt By Robin Langford

Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.

SearchGPT: Disruption or hype? APAC experts share their thoughts

apac chatgpt google openai search By Shawn Lim

SOUNDING BOARD: SearchGPT is currently in beta testing with a limited number of users, with plans to be integrated into ChatGPT eventually. Campaign consults industry experts to determine if this new tool is truly a game changer or just another spike in the tech innovation hype cycle.

Apple unveils AI game plan, including ChatGPT integration

ai apple chatgpt By Jessica Heygate

Technology giant debuts Apple Intelligence at its annual Worldwide Developers Conference after months of anticipation, emphasizing its unique personal insights and privacy features.

OpenAI inks multi-year content deal with News Corp

ai artificial intelligence chatgpt openai By Staff Reporters

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

OpenAI strikes deal with Reddit to scrub content for ChatGPT

artificial intelligence chatgpt openai reddit By Reem Makari

The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.

Can we trust ChatGPT as an analytics tool?

analytics artificial intelligence chatgpt generative ai By Samuel Burr

A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?

Apple to integrate ChatGPT into the next iPhone upgrade?

ai apple chatgpt By Reem Makari

Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.

What are ChatGPT, Copilot and Gemini saying about your brand?

chatgpt gemini generative ai By Brian Snyder

AI and the (near) future of brand reputation management, from Axicom’s Brian Snyder.

Hopes and concerns for OpenAI's Sora

chatgpt data gen ai microsoft openai By Brandon Doerrer

AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.

Why the GPT store is shaking up the app economy and what it means for brands

ai chatgpt we are social By Manolis Perrakis

Launched early last month, the ChatGPT store is slated to grow into a marketplace like no other. From customising your interactions to allowing plugins to optimise your OpenAI experience, the GPT revolution is here and now. We Are Social's Manolis Perrakis explains.

ChatGPT makers OpenAI promise to pay legal fees for clients sued over copyright

artificial intelligence chatgpt openai By Matthew Keegan

OpenAI's CEO Sam Altman made the announcement at the company's first conference in San Francisco where he called the reimbursement offer a "copyright shield", which will defend customers from legal action.

In a first, China allows public to use generative AI chatbots

ai artificial intelligence baidu chatgpt generative ai By Staff Reporters

One of the first countries to publish rules and regulate the generative AI industry in July, China has granted approvals to several tech firms, including Baidu's 'Ernie Bot' and SenseTime's 'SenseChat' for mass market use.

More than half of US marketers use generative AI every day: study

chatgpt generative ai By Natasha Bach

Research from Human Driven AI finds young professionals are more optimistic about the technology than their older counterparts.

WTF is a GPTathlon and what does it tell us about marketing?

chatgpt generative ai By Manolis Perrakis

We Are Social's Manolis Perrakis takes us inside the agency's GPT hackathon.

'We have begun testing with Ernie Bot': How marketers are using China's AI tools

chatgpt generative ai By Matthew Keegan

While we’ve heard about popular AI tools from the US, like ChatGPT, Midjourney and DALL-E—what are their Chinese equivalents and how much adoption do they have across the advertising industry?

Let's chat(GPT) about NDAs

ai chatgpt By Ian Hood

Right now, the PR industry is awash with discussions about artificial intelligence – for some, it’s the end of the world as we know it and for others, it’s the answer to their prayers.

Dear creative partner, it's over: I'm leaving you for AI

ai artificial intelligence chatgpt By Gémina Flores

Can artificial intelligence replace the human relationship between creatives?

Beyond ChatGPT: What's next for AI and the marketing industry?

ai artificial intelligence chatgpt By Matthew Keegan

Generative AI technologies like ChatGPT, Midjourney, and Dall-E have already impacted the marketing industry. But beyond these well-known tools, we explore other ways agencies and marketers use AI and how it might change the industry in the long term.