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chatgpt

OpenAI’s ChatGPT Ads trial surpasses $100 million in six weeks
chatgpt open ai By Joseph Arthur

The ongoing pilot is set to expand dramatically in the coming months, offering advertisers the chance to invest in the format right as its advertising capacity begins to scale.

‘Still finding its feet’: Underwhelming early returns for ChatGPT Ads
ai ads chatgpt By Joseph Arthur

Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.

Why the ChatGPT uninstall wave is a brand story, not a tech story

ai chatgpt

When a defence contract determines whether people will use that AI, we have moved beyond features. Something deeper is happening, opines Sanat Sinha.

The LLM ad wars have begun and Google isn’t blinking
chatgpt generative search search search advertising By Bijal Shah

ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

The age of 'being recommended' has begun: what ChatGPT ads will change
ai chatgpt openai By Ramakrishnan Raja

In AI-led marketing, trust beats targeting, says Resonant principal Ramakrishnan Raja.

OpenAI announces plans for ads in ChatGPT
chatgpt openai By Robin Langford

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

OpenAI faces several lawsuits after alleged link to suicides, questions mount over AI’s emotional limits
chatgpt ethics open ai By Staff Reporters

The AI chatbot’s failings have called for more regulation and safeguards from tech companies and governments alike, as scrutiny over its harmful responses mount.

OpenAI launches new ChatGPT campaign inspired by everyday moments
chatgpt open ai By Staff Reporters

The AI platform’s latest ads reveal how users turn to ChatGPT for, well, nearly everything.

ChatGPT use is shifting from work to daily life, study finds
chatgpt openai By Marielle Descalsota

Users are turning to the platform for instant answers, how-to advice, and writing help. Non-work-related messages are up 53% YoY on the platform.

OpenAI’s Hannah Wong offers clarity from AI cacophony
chatgpt open ai By Julia Walker

The CCO of the AI giant focuses on product education over brand buzz.

ChatGPT, conversational AI and the shift from search-based shopping
ai chatgpt commerce conversational ai klarna promptfirst economy shopify shopping

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.

AI, copyright, and creativity: The fine line between innovation and exploitation
ai artificial intelligence chatgpt copyright law creativity openai studio ghibli By Matthew Keegan

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

Are search engines evolving into personal assistants?
bing chatgpt gen ai google marketing open ai search By Robin Langford

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

The world isn’t a studio Ghibli film (yet), but it’s trying to be
ai ai trend chatgpt social media trend studio ghibli By Nikita Mishra

What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and a side of ethical chaos.

OpenAI launches ChatGPT image-generator
chatgpt image generation openai By Staff Reporters

The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.

Will AI chatbot advertising disrupt adland?
ai advertising chatbot advertising chatgpt genai openai perplexity By Matthew Keegan

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

SearchGPT: How to adapt for the AI search engine era
chatgpt generative ai search By Sofia Pensado

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.

X to rival ChatGPT by testing a free version of its AI chatbot
ai chatgpt generative ai x By Reem Makari

Several app researchers and users report seeing the free version of X’s AI chatbot, Grok, being made available to people across certain regions.

ChatGPT search has officially launched
alphabet chatgpt google open ai By Staff Reporters

The AI-powered search engine integrated into ChatGPT will directly threaten Google's dominant market share.

ChatGPT maker OpenAI to open office in Singapore
ai artificial intelligence chatgpt genai openai singapore By Matthew Keegan

The Singapore office to open later this year will be OpenAI's second in Asia, and is set to be a hub for its regional partners.