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Are search engines evolving into personal assistants?

bing chatgpt gen ai google marketing open ai search By Robin Langford

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

As Google explores AI-powered search, doing nothing isn’t an option

ai bing cookies gemini google martech search By Nick Graham

With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?

Bing Ads rebrands as Microsoft Advertising

bing microsoft search By Omar Oakes

Microsoft now says it wants 'go above and beyond search' with new online advertising products.

Bing takes on Trivago, Google with intelligent search features

ai bing microsoft search By Babar Khan Javed

Microsoft has updated a search function in Bing, with the initial rollout fixated around the hospitality & travel industry.

Microsoft coalesces sentiment analysis into Bing

bing By Babar Khan Javed

Similar to the wireframe powering Google's featured snippets, Bing's sentiment analysis tool is aimed at giving users access to answers.

Bing tackles Apple anti-tracking feature; launches audience segmentation

analytics apple bing google microsoft By Babar Khan Javed

Bing has found a workaround to Apple's Intelligent Tracking Prevention and launched a tool that promises advertisers detailed insights on the performance of search audiences.

Bing outperforms Google AdWords: iProspect report

bing iprospect performance marketing By Babar Khan Javed

Per the report, the cost per click (CPC) with Bing rose by 29% year on year, while its clickthrough rate (CTR) improved to be 57% higher than Google's.

Voice search will upturn everything you know about SEO

bing google search seo tech technology By Rick Boost

Hi Siri? Tell me about OK Google.

Adobe adds features for Microsoft Bing search ads

adobe bing microsoft By Babar Khan Javed

The Adobe Advertising Cloud will now offer three new capabilities for managing bids and optimizing on Bing's search inventory.

MEDIA TALK: Search evolves to fit the social conversation

bing facebook google search we are social By Staff Reporters

The integration of search and social is opening exciting new opportunities for brands to market their products and services.

Rapper Jay-Z partners with Bing to launch book titled Decoded

bing campaign Droga5 microsoft music online search By Staff Reporters

American rapper Jay-Z, Microsoft’s Bing and creative agency Droga5 together started a multiplatform search experience and interactive game to promote Jay-Z’s up-coming book Decoded.

Facebook overtakes Google to become the most visited website in the US

bing digital facebook google search social media yahoo youtube By Maisie McCabe

GLOBAL - Social network Facebook has overtaken search giant Google to become the most visited website in the US for the week ending 13 March.

Yahoo, Microsoft still await partnership rollout in Asia

advertising bing digital microsoft search yahoo By Anita Davis

ASIA-PACIFIC - Following the announcement that authorities in the US and UK have given Yahoo and Microsoft the go-ahead to create a search partnership, sources say the companies are still negotiating with governments across the region to ensure they have clearance to bring the partnership to Asia.

Gmail to incorporate SNS-type status service

bing digital facebook google media microsoft twitter yahoo By Anita Davis

GLOBAL - Google is slated to release new features on Gmail allowing users to update their status for friends to see as part of a move that sees the search giant embrace social media initiatives popularised by other social networking sites (SNS).

Yahoo and Microsoft complete search deal

bing digital microsoft search yahoo

LONDON - Online giants Yahoo and Microsoft have cemented their search deal, a move that will result in Microsoft's Bing powering Yahoo's search engine.

Live Issue... Getting to grips with real-time search

bing digital google groupm iprospect microsoft search twitter By Anita Davis

Recent deals between search engines and Twitter show that search is changing.

Microsoft and News Corp in talks over blocking Google

bing google media microsoft search By Anne Cassidy

GLOBAL - Microsoft and News Corp are in talks over a plan which could see the internet giant paying Rupert Murdoch's company to list news content on its search engine Bing.

Twitter search deal: five things you need to know

bing google microsoft search twitter By Revolutionmagazine.Com

GLOBAL - The deal between Twitter and search giants Google and Microsoft to blend the microblog into their search results will have a big impact on the search marketing industry.

Microsoft and Google add real-time Twitter search

bing google microsoft search twitter By Jennifer Whitehead

GLOBAL - Microsoft and Google have both signed search deals with Twitter to make tweets appear in search results in real time.

Perspective... Google has spent a year on 30 per cent share; can it go any further?

baidu bing google microsoft search

What next for Google in China?

Google holds share as search queries leap 41 per cent

baidu bing digital global google microsoft search yahoo By Dan Leahul

GLOBAL - Google's stranglehold on the global search market share remains firm at 67 per cent, despite search engine use being at an all time high as recent research revealed that 113 billion searches were conducted in July, a 41 per cent jump from last year.

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