Rick Boost

Venues are done playing conventional roles like they used to.

The president of RoomIt by CWT on managing bookings for business travellers and groups.

What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.

Sally Lu, managing director of Uniplan, Shanghai and Guangzhou, detailed the appeal of web celebrities or wanghong in China.

A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.

Why China's carnival of consumption may be at a turning point

The fight is far from over in adland, argues the MD and executive producer of Curious Films.

A brief glance at the current state of play reveals the folly of holding out on esports.

McCann's global creative chairman explains the "pure" original idea that led to 'Fearless Girl', and the importance of compromise in commercial creativity.

Global creative director Andrew Keller breaks down the format.

FCB India's group chairman believes bravery is key.

If the ad business is a soap opera with sinking ratings, what do we make of the recent entrance of consultancies?

Sam Lo says it's all about sincerity

DDB's global head discusses three pillars for agency success.

Campaign's Faaez Samadi shows you the lay of the land at Spikes Asia 2018 to get you to where you need to be.

Top teams now prepare themselves for next week's live presentation.

Salzman believes leaving Havas to be global head of comms for a tobacco company was the "chance of a lifetime". She might even convince you.

Industry heavyweights sound off on what provides that 2018 edge.

Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane.

What Taiwan consumers want: Coffee, noodles, on-demand taxis and convenient online shopping.

Grilling the guides of marketing's next generation.

"There's still a lot of room for loyalty marketing to develop," says Chang.

"Look, sometimes you've just got to be pragmatic."

The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.

Ogilvy's APAC managing partner and head of social discusses how embracing a diverse workforce means not forcing employees to 'fit'.

After three years and 30 pilots, the Foundry shows no sign of stopping

When high style and high tech meet

The duo show off the system's capabilities, such as personalised recommendations based on prior Taobao/Tmall purchases, in a concept store in Hong Kong.

The winning team won in part by thinking (and venturing) outside the event venue.

This new property forgoes gaudy trappings and sets its style sights on a sleek, modern design.

As the burger joint pushes into Hong Kong, its CEO and marketing chief explain their strategy for entering new Asian markets

Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.

CMOs and leaders from Google, Alibaba, Oracle and agencies share their takes on whether it's high tech or high concepts that rule, when they drop by the OMD Backstage Pass studio during Campaign360

Just weeks before resigning, Sir Martin Sorrell sizes up the challenges posed by consultancies, tech platforms and the need for change in the final part of his Campaign interview.

Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.

CMOs and leaders from Google, Alibaba, Oracle and agencies share their take on what's really disrupting the media industry when they drop by the OMD Backstage Pass studio during Campaign360

Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.

Mintel's research shows that spending on Chinese New Year does not veer far from fun and travel, but also reveals some interesting trends.

What in tarnation is a Vidora? And should you care? We asked some experts to help define the capabilities of the marketing-related AIs on offer.

Roleplaying a disaster could save your brand from one, says RFI

Watch creatives react to ads on camera, in the latest episode of our Private View series.

A multimillion Hong Kong dollar campaign for a new premium brew blends outdoor, print and social media in Hong Kong and Macau.

WATCH: The e-commerce platform Skandiastyle is hoping to broker a new dawn for Hong Kong retail with its innovative approach to shopping.

In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?

Piotr Jakubowski lays out the marketing strategy for a brand that's grown ubiquitous in Indonesia.

Co-CEO of Ogilvy & Mather Asia-Pacific says to prepare

Creatives from BBDO and Reload record their reactions to cardboard boxes, smartphone love and noodle slurping in these ads

A qualitative technique to master consumer reactions?

Hi Siri? Tell me about OK Google.

Chris Tung tells Campaign turning Singles Day from a one-time promotion to a global holiday is perhaps Alibaba's biggest single marketing achievement

Our editors introduce the addition of CEI (Campaign Events Impact) to our online content offering.

Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.

Moon Ribas has an implant in her foot that responds to seismic activity. Why should media professionals care about that?

Fresh groceries, better logistics, stronger branding entertainment are helping the 11.11 shopping festival overcome consumer fatigue with the event, says AdMaster COO, Calvin Chan.

Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.

The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.

Creatives from MullenLowe, The Purpose Group and BBH react to ads from Meat & Livestock Australia, Okamoto and Hyundai.

Campaign caught up with YouTube's marketing director at its first FanFest for Greater China, held in Hong Kong last month.

We asked three experts: Is the digital age bringing age-based prejudice?

Is our intelligence about this tech artificial?

Spikes attendees sound off on ripping off.

Take a quick tour of Spikes Asia, with your friendly guide, Campaign marketing editor Faaez Samadi, in this video produced by Rick Boost, Campaign's video journalist.

The founder of every millennial's favourite travel site reveals how his company balances its client and consumer sides—and how he's planning to conquer China.

Creatives react to creative on camera as Campaign's long-running 'Private View' feature debuts in a new video format.

At Campaign's Brand Summit China in Shanghai, Christina Lu, general manager of Alibaba Group's Uni Strategy Centre, explained how big data can be used to reach consumers more efficiently.

At Campaign's Brand Summit China in Shanghai, four marketing and advertising veterans weighed-in on overcoming the obstacles to building brand loyalty.

Budweiser led Brand Summit China delegates in Shanghai through its strategy in targeting Halloween for a major marketing push.

Marriott's Craig Smith on reaching half a billion Chinese travelers.

If mixed martial arts can mature in Asia in the next two years, commercial sponsors can reap the benefits as well.

Campaign hit the road during the automaker's recent Ultra Singapore sponsorship activation, with questions about marketing to aspirational millennials.

The gross, the bad, and the awkward.

Eight teams. Four days. One winning pitch. Grab your popcorn.

Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.

Getty Images says artifical intelligence, virtual reality, and mobile phones are changing what consumers want to see

We asked five in-market experts for their take on the prospects for local versus global brands in Vietnam

As our top 100 brands ranking for Vietnam shows, foreign companies tightly contest Asia's fastest growing market.

We asked five in-market experts for their insights into Vietnamese consumers.

Campaign's editors shared highlights from this year's brand survey in a Facebook Live event Friday.

Global brands are being challenged by the Trump administration like never before, but there still are ways to influence the White House, says Finsbury's North American president.

Fitch's 'trend trail' at the ongoing Hong Kong exhibition explores some of the new ways retailers hope to make an impact on modern consumers.

Douglas White talks about the Hong Kong Gay Games bid, LGBT representation and managing communications across markets with widely divergent attitudes.

Weber's China President gives the lowdown on what it means to work in public relations today—and how to attract the best talent tomorrow.

Are Chinese consumers bulletproof to ads? Tom Doctoroff says it's complicated.

Continuing our Campaign on Campaigns video series, we visit a Doctors Beck and Stone veterinarian clinic in Hong Kong to discuss the brand's recently launched 'My pet story' series.

Chinese consumers often seek price reassurance from local brands, premium inspiration from global brands. But why? Tom Doctoroff of Prophet explains.

We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands need to do better to succeed outside their home market.

Rivers of caffeine, a terrifying deadline and a little-known niche market challenge young media pros.

VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.

In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.

Almost every woman in the industry has a story about the glass ceiling. At the Campaign360 event, Lynn Branigan (president and CEO of She Runs It) explains how she used the experience to grow.

OMD CEO Mainardo de Nardis had strong words to say at Campaign 360. It behooves absolutely everyone in marketing to stand up when they notice persecution in the workplace.

Top industry leaders speak out on gender-equality strategies, in this video followup to the recent Campaign360 conference.

Havas Media APAC CEO Vishnu Mohan explains the goal of making a better work environment.

Isobar Asia Pacific CEO Jane Lin-Baden tells us at the #Campaign360 event about how, as a woman, expectations were low for her to reach the top, and how she ignored those odds by proving her worth.

The iProspect global president tells Campaign about her path to winning the Vision Award in Campaign's Women Leading Change Awards last week.