Watch: Hotel sourcing in the era of personalisation
The president of RoomIt by CWT on managing bookings for business travellers and groups.
Choose Campaign site
Are event budgets shrinking?
What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.
Video: The significance of Singles Day 2018 for Alibaba
Why China's carnival of consumption may be at a turning point
Watch: Curating brand experiences in the Wanghong era
Sally Lu, managing director of Uniplan, Shanghai and Guangzhou, detailed the appeal of web celebrities or wanghong in China.
Talk of the town: YSL makes big splash with fancy hotel
Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane.
Review: The Murray, Hong Kong
This new property forgoes gaudy trappings and sets its style sights on a sleek, modern design.
Watch: Andaz Singapore puts a spin on luxury
Venues are done playing conventional roles like they used to.
YouTube: Creators and brands wrestle for control of content
Campaign caught up with YouTube's marketing director at its first FanFest for Greater China, held in Hong Kong last month.
Watch: The lowdown on the Marriott-Alibaba joint venture
Marriott's Craig Smith on reaching half a billion Chinese travelers.
Monster Energy goes cageside with One Championship in MMA tag team
If mixed martial arts can mature in Asia in the next two years, commercial sponsors can reap the benefits as well.
Guess to be first global brand to digitise stores with Alibaba's FashionAI
The duo show off the system's capabilities, such as personalised recommendations based on prior Taobao/Tmall purchases, in a concept store in Hong Kong.
Why Asia-Pacific will lead
Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.
Creativity or technology: Which will own the future?
CMOs and leaders from Google, Alibaba, Oracle and agencies share their takes on whether it's high tech or high concepts that rule, when they drop by the OMD Backstage Pass studio during Campaign360
Sorrell: Creating change is easier in hard times
Just weeks before resigning, Sir Martin Sorrell sizes up the challenges posed by consultancies, tech platforms and the need for change in the final part of his Campaign interview.
What Sorrell wanted for WPP
Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.
Sorrell: Long & short-term pressures create "an almost perfect storm"
Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.
Media Disruption: Where's it coming from?
CMOs and leaders from Google, Alibaba, Oracle and agencies share their take on what's really disrupting the media industry when they drop by the OMD Backstage Pass studio during Campaign360
AI cheat sheet: The basics of Einstein, Albert, Watson and friends
What in tarnation is a Vidora? And should you care? We asked some experts to help define the capabilities of the marketing-related AIs on offer.
7-Eleven taps coffee culture to froth its image
A multimillion Hong Kong dollar campaign for a new premium brew blends outdoor, print and social media in Hong Kong and Macau.
This Scandi pop-up wants to show HK a new way to shop
WATCH: The e-commerce platform Skandiastyle is hoping to broker a new dawn for Hong Kong retail with its innovative approach to shopping.
Asia's middle-class is growing and you need to adapt
Co-CEO of Ogilvy & Mather Asia-Pacific says to prepare
Research details CNY food and travel buying sprees
Mintel's research shows that spending on Chinese New Year does not veer far from fun and travel, but also reveals some interesting trends.
Inside a PR crisis war room
Roleplaying a disaster could save your brand from one, says RFI
Private View: Skoda, NZ Police, and Singtel put on a show
Watch creatives react to ads on camera, in the latest episode of our Private View series.
Private View: Reactions to Uber, Samsung, Nissin ads
Creatives from BBDO and Reload record their reactions to cardboard boxes, smartphone love and noodle slurping in these ads
A visit to Accenture's collective creative Digital Hub
In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?
Private View: Sacriligious lamb, condom training and a chatty bus
Creatives from MullenLowe, The Purpose Group and BBH react to ads from Meat & Livestock Australia, Okamoto and Hyundai.
How bad is ageism in adland?
We asked three experts: Is the digital age bringing age-based prejudice?
Watching Mojito Girl (and more) with industry experts
Creatives react to creative on camera as Campaign's long-running 'Private View' feature debuts in a new video format.
BBC toolkit rates emotional impact of sponsored content
A qualitative technique to master consumer reactions?
Alibaba's CMO on turning 11.11 into 'Christmas'
Chris Tung tells Campaign turning Singles Day from a one-time promotion to a global holiday is perhaps Alibaba's biggest single marketing achievement
Watch: Campaign welcomes CEI to global network
Our editors introduce the addition of CEI (Campaign Events Impact) to our online content offering.
‘I don’t have time for self-importance’: Twitter global creative chief
Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.
Emotional data is not an oxymoron: Unruly's take on engagement
The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.
We asked Spikes delegates: Is AI overhyped?
Is our intelligence about this tech artificial?
Jeremy Jauncey: How I built a social empire from Beautiful Destinations
The founder of every millennial's favourite travel site reveals how his company balances its client and consumer sides—and how he's planning to conquer China.
We asked Spikes delegates: Is copying even a thing?
Spikes attendees sound off on ripping off.
Come along on a Spikes Asia video walkabout
Take a quick tour of Spikes Asia, with your friendly guide, Campaign marketing editor Faaez Samadi, in this video produced by Rick Boost, Campaign's video journalist.
Sooner or later we will all be cyborgs (and what that means for media)
Moon Ribas has an implant in her foot that responds to seismic activity. Why should media professionals care about that?
Brands, I’m part of your marketing team: Alibaba CMO
Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.
Watch: Lessons from China's Singles Day
Fresh groceries, better logistics, stronger branding entertainment are helping the 11.11 shopping festival overcome consumer fatigue with the event, says AdMaster COO, Calvin Chan.
VIDEO: Uncovering Alibaba's goldmine of data
At Campaign's Brand Summit China in Shanghai, Christina Lu, general manager of Alibaba Group's Uni Strategy Centre, explained how big data can be used to reach consumers more efficiently.
VIDEO: Biggest challenges to brand loyalty in China
At Campaign's Brand Summit China in Shanghai, four marketing and advertising veterans weighed-in on overcoming the obstacles to building brand loyalty.
This Blood's for You: Campaign on Campaigns
Budweiser led Brand Summit China delegates in Shanghai through its strategy in targeting Halloween for a major marketing push.
Top 5 politically incorrect ads
The gross, the bad, and the awkward.
How Mercedes-Benz is steering toward younger buyers
Campaign hit the road during the automaker's recent Ultra Singapore sponsorship activation, with questions about marketing to aspirational millennials.
Watch: The MediaWorks Experience 2017
Eight teams. Four days. One winning pitch. Grab your popcorn.
The brand opportunity in the Philippines
Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.
Watch Campaign's live 'Asia's Top 1000 Brands' breakdown
Campaign's editors shared highlights from this year's brand survey in a Facebook Live event Friday.
How to survive a Trump tweet attack
Global brands are being challenged by the Trump administration like never before, but there still are ways to influence the White House, says Finsbury's North American president.
Clinic chain uses furry-friend stories to build brand
Continuing our Campaign on Campaigns video series, we visit a Doctors Beck and Stone veterinarian clinic in Hong Kong to discuss the brand's recently launched 'My pet story' series.
Gay Games bid must navigate Asian cultural divides
Douglas White talks about the Hong Kong Gay Games bid, LGBT representation and managing communications across markets with widely divergent attitudes.
Weber Shandwick's Darren Burns on the future of PR
Weber's China President gives the lowdown on what it means to work in public relations today—and how to attract the best talent tomorrow.
Why advertising can't drive China purchases
Are Chinese consumers bulletproof to ads? Tom Doctoroff says it's complicated.
Chinese splintered view of local vs global brands
Chinese consumers often seek price reassurance from local brands, premium inspiration from global brands. But why? Tom Doctoroff of Prophet explains.
The good and the bad of China brands
We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands need to do better to succeed outside their home market.
Unconscious bias: Tackling gender equality
Top industry leaders speak out on gender-equality strategies, in this video followup to the recent Campaign360 conference.
Lessons from 'Pandora do': How one campaign can suit the world
In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.
Video: Ruth Stubbs on her Women Leading Change Award
The iProspect global president tells Campaign about her path to winning the Vision Award in Campaign's Women Leading Change Awards last week.
How technology is changing stock-image use
Getty Images says artifical intelligence, virtual reality, and mobile phones are changing what consumers want to see
Local brands tumble as a middle-class grows
As our top 100 brands ranking for Vietnam shows, foreign companies tightly contest Asia's fastest growing market.
Q&A: The factors that make Vietnam a unique market
We asked five in-market experts for their insights into Vietnamese consumers.
Q&A: Local versus global brands in Vietnam
We asked five in-market experts for their take on the prospects for local versus global brands in Vietnam
Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth
VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.
Four of the best new shopping gizmos at Retail Asia Expo
Fitch's 'trend trail' at the ongoing Hong Kong exhibition explores some of the new ways retailers hope to make an impact on modern consumers.
MediaWorks 2017: Photos and event highlights
Rivers of caffeine, a terrifying deadline and a little-known niche market challenge young media pros.
Campaign360 video: Smashing the glass ceiling
Almost every woman in the industry has a story about the glass ceiling. At the Campaign360 event, Lynn Branigan (president and CEO of She Runs It) explains how she used the experience to grow.
Campaign360 video: See something, do something
OMD CEO Mainardo de Nardis had strong words to say at Campaign 360. It behooves absolutely everyone in marketing to stand up when they notice persecution in the workplace.
Campaign360 video: Can versus want in the workplace
Havas Media APAC CEO Vishnu Mohan explains the goal of making a better work environment.
Campaign360 video: Defying expectations with tenacity
Isobar Asia Pacific CEO Jane Lin-Baden tells us at the #Campaign360 event about how, as a woman, expectations were low for her to reach the top, and how she ignored those odds by proving her worth.
Please Help Me Market My SME: Episode One
A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.
Gender equality is not a fad: Kate Roydhouse
The fight is far from over in adland, argues the MD and executive producer of Curious Films.
Watch: Rob Reilly's 'no bull' story about 'Fearless Girl'
McCann's global creative chairman explains the "pure" original idea that led to 'Fearless Girl', and the importance of compromise in commercial creativity.
'I didn't expect this to be easy': Marian Salzman on joining Philip Morris
Salzman believes leaving Havas to be global head of comms for a tobacco company was the "chance of a lifetime". She might even convince you.
As The Ad World Turns: What role do consultants play?
If the ad business is a soap opera with sinking ratings, what do we make of the recent entrance of consultancies?
Mentor session: Advice from seven APAC media leaders
Industry heavyweights sound off on what provides that 2018 edge.
Voice search will upturn everything you know about SEO
Hi Siri? Tell me about OK Google.
The thinking behind Facebook's Stories ads
Global creative director Andrew Keller breaks down the format.
How #NoConditionsApply proved authenticity works
FCB India's group chairman believes bravery is key.
DDB's Wendy Clark on bravery, being underestimated, and belief
DDB's global head discusses three pillars for agency success.
Loyalty schemes must keep evolving: reward-U's Christopher Chang
"There's still a lot of room for loyalty marketing to develop," says Chang.
Communication choices have repercussions: CLSA's Simone Wheeler
"Look, sometimes you've just got to be pragmatic."
Is Guess and Alibaba's FashionAI the future of retail?
When high style and high tech meet
Making people "fit" is team-building done wrong
Ogilvy's APAC managing partner and head of social discusses how embracing a diverse workforce means not forcing employees to 'fit'.
Shake Shack's Asian expansion "one burger at a time"
As the burger joint pushes into Hong Kong, its CEO and marketing chief explain their strategy for entering new Asian markets
Esports’ market-ready platforms offer new arena
A brief glance at the current state of play reveals the folly of holding out on esports.
What adland could learn from street art
Sam Lo says it's all about sincerity
A stroll through Spikesville
Campaign's Faaez Samadi shows you the lay of the land at Spikes Asia 2018 to get you to where you need to be.
Innovation Spikes 2018 shortlist announced
Top teams now prepare themselves for next week's live presentation.
The incredible contributions of MediaWorks mentors
Grilling the guides of marketing's next generation.
Go-Jek is in the time-selling business, says CMO
Piotr Jakubowski lays out the marketing strategy for a brand that's grown ubiquitous in Indonesia.
Taiwan's top 100 brands for 2018
What Taiwan consumers want: Coffee, noodles, on-demand taxis and convenient online shopping.
PR must get local and stay real, says Kiri Sinclair
The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.
Unilever isn't chasing startups for the cool factor
After three years and 30 pilots, the Foundry shows no sign of stopping
Teamwork, mentoring and initiative on show at MediaWorks 2018
The winning team won in part by thinking (and venturing) outside the event venue.