Chinese splintered view of local vs global brands
Chinese consumers often seek price reassurance from local brands, premium inspiration from global brands. But why? Tom Doctoroff of Prophet explains.
by Jenny Chan 陳詠欣, Rick Boost
Chinese consumers often seek price reassurance from local brands, premium inspiration from global brands. But why? Tom Doctoroff of Prophet explains.
by Jenny Chan 陳詠欣, Rick Boost