True

Droga5

Can heat-blocking tech save Japan's vanishing vegetables?
accenture song Droga5 sustainability By Staff Reporters

Droga5 Tokyo and Sumitomo Metal Mining turn heat-blocking tech into a bid to save Japan’s heirloom crops.

Droga5's Tara Ford on big work, bold moves, and why she’s not done creating yet
accenture song Droga5 tara ford the monkeys By Rahat Kapur

The award-winning chief creative officer discusses leaving ANZ at its peak, joining Accenture Song UK, and what's next for creativity ahead of Cannes.

Droga5 names Tara Ford London CCO as global creative line-up evolves
accenture song Droga5 mark green tara ford the monkeys By Maisie McCabe

During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.

Imagine your gut bacteria as a literal work of art

accenture song Droga5 droga5 aotearoa health new zealand no ugly wellness By Ad Nut

In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.

Annette King leaves Accenture Song and steps back from executive career
accenture song annette king Droga5 ogilvy By Maisie McCabe

Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.

Spikes Asia 2025: How we filmed an edge-of-the-cliff scene
a bit precarious Droga5 macpac spikes asia 2025 the sweetshop By Staff Reporters

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.

The Monkeys rebranded as Droga5, Mark Green named global CEO
accenture song david droga Droga5 mark green the monkeys By Nikita Mishra

Green, who currently leads Accenture Song's Australia and New Zealand operations and holds the CEO title at The Monkeys, will relocate to New York to take the helm.

Accenture Song, The Monkeys, Droga5 win Tourism Australia account
accenture song account win digitas Droga5 mc saatchi the monkeys Tourism Australia By Nikita Mishra

Tourism Australia’s creative account was held by M&C Saatchi and the digital account by Digitas since 2018.

Droga5 and Accenture Song illustrate the pull of Qiddiya City

accenture song Droga5 By Campaign Staff

"Play life", a 90-second film, unveils the giant entertainment destination currently under construction 40km from the centre of Riyadh in Saudi Arabia.

Royal Enfield riders yield to the mountains
Droga5 By Campaign UK

'The all new Himalayan' campaign was created by Droga5 London.

We need ‘more lighthouse work, not just fireworks’: David Droga on creativity and Cannes
accenture song campaign at cannes david droga Droga5 By Gideon Spanier

Accenture Song CEO talks to Campaign.

2023 Cannes Contenders: Droga5's lineup of creative masterpieces
cannes contenders cannes lions Droga5 By Campaign Staff

Droga5 Tokyo’s group creative directors showcase work that will reign supreme at the Festival de Cannes.

40 Under 40 2022: Motonori Sugiyama, Droga5
40 under 40 accenture song advertising apac Droga5 japan leadership marcomms media By Staff Reporters

With his pioneering approach, Sugiyama has transformed how Droga5 goes to market, building out a new portfolio of blue-chip clients with global and local award-winning work.

Philips Domestic Appliances appoints creative agency
Droga5 By Shauna Lewis

Appointment follows a three-way competitive pitch.

David Droga: Accenture Song to step up innovation investments in Southeast Asia
accenture accenture song david droga Droga5 By Robert Sawatzky

This will involve more strategic acquisitions in future-facing businesses, more studios and organic growth, the CEO and creative leader says.

Cannes Lions 2022: What keeps chief creative officers awake at night?
cannes lions Droga5 By Raahil Chopra

Impact BBDO’s Ali Rez, TBWA\Chiat\Day New York’s Amy Ferguson, and Droga5’s Scott Bell discussed lessons learnt from the pandemic, and challenges creative folks face in advertising.

The New York Times highlights subscribers in new campaign
advertising Droga5 By Alison Weissbrot

The publisher is leaning into a subscription-first strategy after amassing more than 10 million paid users.

Neil Heymann returns to Accenture after brief stint at Publicis’ Le Truc
accenture Droga5 Publicis By Alison Weissbrot

The former Droga5 global CCO decamped to Publicis less than a year ago to open its New York-based creative collective.

Lululemon launches 'largest ever' global brand campaign
brand Droga5 global campaign lululemon By Rahul Sachitanand

Designed by Droga5, the campaign aims to target its growing men’s user base, international markets, and younger Gen Z audience.

Droga5 launches in Asia with new Tokyo office
Droga5 By Robert Sawatzky

Accenture Interactive's global expansion plans for Droga5 also include new offices in China and Brazil later this year.