True

health

Salt buries true flavours, TBWA builds evidence in new Health Promotion Board work
adnut health tbwa By Ad Nut

As Singaporeans consume nearly double the recommended daily salt intake, TBWA makes the invisible threat impossible to ignore.

WATCH: Inside McDonald’s India's playbook
affordability arvind rp health localisation mcdonalds qsr restaurant storytelling value conscious

The CMO for McDonald’s India's West & South regions outlines how the QSR is adapting to value-conscious yet upgrade-seeking consumers in a fragmented market.

Imagine your gut bacteria as a literal work of art

accenture song Droga5 droga5 aotearoa health new zealand no ugly wellness By Ad Nut

In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.

Edelman names global health co-chairs
edelman health By Jess Ruderman

Courtney Gray Haupt and Jen Hauser will retain their roles as chair of US health and as global client lead, respectively, as part of their new titles.

AIA’s CMO breaks down new campaign that redefines 'health'
aia forsman bodenfors health stuart spencer By Nikita Mishra

In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.

Why it’s important to avoid generic healthcare communications
communications health healthcare wpp By Glen Halliwell

GCI Health's Glen Halliwell says that communicating about healthcare in APAC should be tailored to a market’s concerns such as an ageing population, cultural norms, and insurance habits.

Ice-T lends his voice to Sanofi's latest flu-shot campaign in the US
health By Eric Berger

The French pharmaceutical company created a “movie trailer” to warn people about the upcoming flu season.

Top independent health agency opens in APAC
health klick By Robert Sawatzky

Klick Health opens regional hub led by former Ogilvy Singapore managing partner Mitchell Tan.

Post-Liver King scandal, brands don’t know which fitness creators to trust
health influencers By Brandon Doerrer

After claiming a natural physique to millions of social media followers, Brian Johnson, AKA Liver King, admitted to using steroids — illustrating the numerous brand safety landmines in the fitness creator category

Havas acquires Australian health communications agency Bastion Brands
havas health By Staff Reporters

The acquisition will be integrated into Havas Health & You.

Is the PR industry finally addressing women's health?
gender health women By Evie Barrett

In the run-up to World Menopause Day, we’ve seen plenty of PR campaigns raising awareness of women’s health matters, and aiming to remove stigma, but is the industry also addressing this internally?

IPG Health unifies 8 agency brands in one group
health ipg By Lecia Bushak

The IPG Health Medical Communications network will consist of Area 23 on Hudson, Caudex and ProHealth, among other agencies.

Finn Partners acquires SPAG to expand health practice in Asia
finn partners health By Staff Reporters

SPAG co-founders Aman Gupta and Shivani Gupta will lead Finn's Asia health practice as managing partners.

Slow the fuck down
health work By Emma Harris

The pandemic has made everyone in adland busier than ever. After a near-death experience, Emma Harris says it is time to acknowledge that work should only be one part of our rich lives.

How women’s health brands communicate on social media: They can’t
health instagram tiktok women By Sabrina Sanchez

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.

Why Pfizer/BioNTech should throw away the marketing playbook for Comirnaty
health By Marc Iskowitz

Vaccine makers should align around convincing the world to get more and more people vaccinated, even if it’s not their own vaccine, says one prominent ad exec.

Gen Z isn’t influenced by brand vaccine campaigns
genz health medical By Sabrina Sanchez

A study by Unidays shows that brand campaigns and incentives are not the reason the digital generation is getting vaccinated.

Leadership changes lead to attrition at the top of Ogilvy Health
health ogilvy By Marc Iskowitz

Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.

YouTube moves to bolster credible health content
health misinformation youtube By Lecia Bushak

The platform’s new features are designed to prioritize reliable information and combat false assertions.

Interpublic pairs FCB Health, McCann Health networks to form IPG Health
fcb health interpublic ipg mccann By Larry Dobrow

No agency brands will be eliminated and no layoffs are expected.