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medical

Klick Health expands in APAC, acquires Ward6 Singapore
healthcare klick medical ward6 By Robert Sawatzky

Deal brings together two independent health marketing agency majors, globally and locally.

A medical marketing blind spot: LGBTQIA+ communities being left behind
marketing medical By Jack O'Brien

Healthcare marketers’ engagement with this audience has lagged the industry's broader DE&I push.

Gen Z isn’t influenced by brand vaccine campaigns
genz health medical By Sabrina Sanchez

A study by Unidays shows that brand campaigns and incentives are not the reason the digital generation is getting vaccinated.

5 health-tech trends from this year’s CES
ces health medical By Lecia Bushak

Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.

Consumerisation of healthcare in Asia is opening new doors for brands
health medical mental health wellness By Robert Sawatzky

By removing health stigmas and connecting patients directly with practitioners, consumers are gaining more exposure to key health product and services brands, says a new JWT Intelligence study

Traditional Chinese medicine's healthy mix of history and modernity
health medical therapy By Faaez Samadi

TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.

The truth about doctors: global study reveals impact of rapid technology changes on medical industry
marketing medical public relations By Staff Writer

McCann Health study finds 50 percent of doctors across Asia-Pacific consider empathy their greatest resource and a key factor in future-proofing their role in society

CASE STUDY: In-taxi campaign yields better attitudes toward blood donation in China
china health medical By Jenny Chan 陳詠欣

SHANGHAI - More than 80 per cent of taxi passengers in a recent Touchmedia survey say they have adopted a more positive attitude toward blood donation, as a result of a year-long campaign run by the Shanghai Blood Management Office and the Shanghai Blood Centre.

AXA campaign introduces coverage for counselling
emotional medical By Jenny Chan 陳詠欣

HONG KONG - Publicis' campaign for AXA focuses on the benefit of psychological care, differentiating the brand from its competitors which usually place importance on the functional aspects of insurance plans.

Advertising by aesthetic clinics runs afoul of Taiwan law

advertising beauty medical taiwan By Jenny Chan 陳詠欣

TAIPEI - Advertising by a number of aesthetic clinics in Taiwan has come under fire for touting discounts, a violation of Taiwan's Medical Care Act.

Prudential applies needs-based segmentation to product, communications
cmo health marketing medical By Jenny Chan

HONG KONG - Prudential is aiming to differentiate itself from other insurers by having a broader, more-rounded brand proposition offering additional non-insurance benefits such as a health assessment and lifestyle coaching.

CCTV puts limits on medical, alcohol advertisements
alcohol medical tv By Jenny Chan 陳詠欣

BEIJING - China Central Television (CCTV) has limited the broadcasting slots of advertisements for the medical sector, beginning January 2012.