Storytelling and measurability: Why creatives are embracing digital out of home
From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.
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Mass shooting victims call Congress members to demand gun safety legislation
The Shotline uses AI and audio provided by victims’ families to generate computerised versions of the voices of victims killed by gun violence.
Watch all of the Super Bowl LVIII ads
Brands lean into celebrity and humor for the Big Game.
Carl Weathers dies at 76; FanDuel to adjust Super Bowl plans
He played the role of Gronkowski’s trainer in the Kick of Destiny 2 campaign.
VML reveals global creative leadership
EXCLUSIVE: VML global CCO Debbi Vandeven assembles her global team.
Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements
Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes.
Apple wins an Emmy for ‘The Greatest’
The accessibility-focused campaign won for Outstanding Commercial.
US creatives share their New Year’s resolutions for 2024
Creative leaders are focused on innovative storytelling, diverse creative teams and new technology to enhance their work in the New Year.
Grey Group restructures global creative leadership team
EXCLUSIVE: The moves are part of a strategy to strengthen creative across all regions.
Publicis Creative hires Susie Nam as US CEO as Andrew Swinand departs
The former Droga5 CEO replaces the Publicis exec, who will leave in the spring.
Spotify Wrapped 2023 celebrates real moments with real music
Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.
‘AI has no moral obligation’: Industry calls for DE&I to be part of AI training
Speakers at the 2023 AdColor conference address the flaws of current AI training.
Stagwell acquires creative agency Movers + Shakers
The agency, known for its viral TikTok campaigns, will join Stagwell’s Constellation network.
WATCH: The scariest ads of all time
Halloween ads have just as much power to strike terror in people’s hearts as a gory, sinister, unsettling blockbuster. Watch these terrifying ads, ranked by ad tech company Daivid – if you dare.
Brands court Gen Z with anime as popularity surges
As audiences consume more global content, brands are tapping into the rising popularity of East Asian pop culture among U.S. audiences.
Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days
Beginning January, all employees company-wide will need to return three days a week, expanding the policy enforced for the company’s digital unit.
U.S. politicians projected to spend US$12 billion in ads for 2024 election cycle
EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.
Industry leaders reflect on 9/11
Twenty-two years after the terrorist attacks on the World Trade Center, ad execs recall defining moments of leadership.
Netflix and Enthusiast Gaming bring One Piece to Fortnite
The Battle-Royale style game map is inspired by the live-action version of the popular manga series.
Ahead of suicide prevention month, here’s how one agency is tackling men’s mental health
Cactus has been behind men’s health initiatives since 2010.
X, formerly known as Twitter, resumes hiring for brand partnership roles
The roles will fill spots on the X Next and X Next Lab teams, which produce creative for advertisers.
Airbnb’s latest global campaign touts its strengths over regular hotels
‘Get an Airbnb’ features animated short films that highlight when Airbnb is a better stay option.
How Oppenheimer capitalized on Barbie’s marketing success
As moviegoers buy tickets for a “Barbieheimer” double feature, Oppenheimer gets a boost from Barbie’s marketing blitz.
FIFA 2023: How brands in the US are kicking off the Women’s World Cup
From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.
Stagwell acquires US experiential design firm Tinsel
Tinsel will join Stagwell’s Constellation Network of agencies.
YouTube offers free creative consulting to upfront advertisers
Advertisers and agencies that sign a “substantial upfront deal” with YouTube will gain access to Creative Works’ team of strategists, producers and directors.
FCB named global creative agency of record for Intuit Quickbooks
FCB New York will lead global brand strategy and creative.
Cannes Lions 2023: Judges must raise the standard on purpose work, creatives say
Purpose work will still be prominent this year, but it needs more scrutiny in the judging room, creatives agree.
Emma Montgomery takes CEO post at DDB Chicago
She exits as the CEO of Leo Burnett Australia to fill a position that has been open for seven months amid an exodus of DDB’s North American leadership team.
Why Airbnb’s summer campaign is all about room shares
The campaign, promoting its redesigned feature for booking private rooms, aims to attract budget travelers amid the economic downturn.
As US election cycle heats up, candidates must be wary of using AI in campaign ads
Disinformation, ethics, bias and misleading voters are among the challenges candidates must be aware of as they enter the 2024 race.
Stagwell cuts 300 staffers as client spend slows, leading to Q1 revenue decline
The holding company attributed the decline to comparisons with above average results in 2022 and slowing client spend amid a workforce restructuring.
Omnicom partners with Adobe to automate content supply chain
Adobe’s content supply chain tools will be integrated in Omnicom’s marketing operating system to streamline creative workflows.
Stagwell combines four creative shops under Crispin Porter + Bogusky
MMI, Vitro and Observatory will come under CP+B North America, led by Maggie Malek.
Snoop Dogg and Martha Stewart can’t find their lighters in Bic’s 4/20 campaign
The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.
Dove launches billboard made out of syringes to call out toxic beauty standards
The campaign was created based on the insight that more than 50,000 Canadian teens aged 14 to 17 have had injectable cosmetic treatments in the last year.
Marketers spent nearly $1 billion on subpar ads in 2022
A global assessment of the creative quality of digital ads, conducted by CreativeX, shows nearly 70% of spend last year went to ads that did not meet basic platform standards.
Nativa turns used beer bottles into rain gauge meters to support Colombian farmers
The initiative gives farmers the ability to measure rainfall to protect their crops.
Wendy Clark lands at financial services advisory firm Consello
The former Dentsu CEO joins as partner after departing from the holding company in September.
Dentsu parts with global chief creative officer Fred Levron
Levron was one of the key players behind Dentsu’s creative consolidation.
Coca-Cola launches food donation program for Ramadan
The New York campaign aims to provide meals to those who lack access to food for Iftar.
Ford taps high-profile drivers for new campaign
Sydney Sweeney, Dee Bryant and Kai Lenny tell their passionate stories and connections to Ford.
Women demand flexibility in the wake of office mandates, economic downturn and layoffs
Burn out, loneliness and lack of support are pushing women to make work, work for them — despite increasing economic pressures and pushes for in-office mandates.
Women in STEM roles lack allies and support, study finds
Research conducted by the United Nations Entity for Gender Equality and the Empowerment of Women shows that in STEM roles, women remain underrepresented and therefore lack allies to protect them from discrimination.
VMLY&R turns its DE&I focus to inclusion and belonging
EXCLUSIVE: The new framework focuses more on fostering and maintaining an inclusive culture than reporting numbers and checking boxes.
Tinder’s new global campaign celebrates how Gen Z connects
The campaign shows the diversity of relationships and connections that Tinder facilitates.
Lifewtr goes behind-the-scenes with LeBron James
The campaign from the PepsiCo-owned brand encourages people to do more of what fulfills them.
Blockbuster is releasing a Super Bowl ad…on VHS
The last standing location of the iconic video rental store in Bend, Oregon, USA will play the ad at its Super Bowl watch party.
Inside the making of Rakuten’s Super Bowl ad
The shopping and rewards platform’s creative team shares how it worked entirely in-house to conceive, create and produce the Clueless-inspired spot.
Snap’s latest global brand campaign highlights fun AR filters
Wait’ll You See This, is Snap’s third major brand campaign.
M&M’s spokes candy controversy is a Super Bowl stunt
Mars Wrigley confirms mascots aren’t going anywhere.
How Boathouse Group is using AI to unearth brand narratives
Narrative Transformation is an AI-based social listening tool that allows the agency to identify and create campaigns around narrative threads.
Kevin Nelson joins Ogilvy as WPP’s global client lead for IBM
He replaces John Dunleavy who recently left to join McCann North America as CEO.
Greenpeace calls for private jet ban in Davos campaign
The campaign, launched to coincide with the World Economic Forum, calls out the rich and powerful who create private jet emissions.
Updated: Here are all the brands running ads at Super Bowl LVII
From snack brands to new beer sponsors, these advertisers are taking over the Big Game.
Creatives make their 2023 predictions as newscasters
Campaign US asked creatives to get creative with their 2023 predictions.
Advertisers are hesitant to join Twitter Blue
According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.
Here are all the brands running ads at Super Bowl LVII
From snack brands to new beer sponsors, these advertisers are taking over the Big Game.
Spotify acquires Podsights and Chartable to boost podcast measurement capabilities
The tools will enhance Spotify’s ability to provide advertisers and publishers with audience insight and attribution.
How Capcom launched a game on Reddit
The video game publisher used Reddit to launch a game about a game.
FCB Global CEO Carter Murray departs
North America CEO Tyler Turnbull succeeds Murray, while global chief creative officer Susan Credle takes on the role of global chair.
Watch all of the teasers for Super Bowl LVI ads
This year’s spots mark record investments as NBCUniversal sold 30-second spots for $6.5 million.
How women’s health brands communicate on social media: They can’t
Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.
How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets
The acquisition marks an era of consolidation in the gaming space as the industry grows up.
Facebook censors women’s health ads, report finds
Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating "adult product" policies.
HBO Max publishes children’s book destigmatising LGBTQIA+ families
The book was created based on the docu-series Nuclear Family.
'The name is the punchline': Gary Vaynerchuk launches a production studio
Eva Nosidam Productions will be led by chief production officer Maya Brewster-Dorian.
CES 2022: How digital acceleration has changed marketing strategies
Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations, and placed greater value on the customer experience.
Lenovo spotlights Gen Z changemakers
The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.
WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners
The decision comes amid growing calls to diversify TV measurement strategies.
Mastercard to acquire Dynamic Yield from McDonald's
Mastercard will integrate the personalisation platform’s services globally to help its business customers deliver personalized experiences to their own customers.
9 martech predictions for 2022
Marketing tech execs predict the biggest trends in the space for the coming year.
'We're still not where we need to be': Marc Pritchard talks candidly about P&G’s DEI progress
Procter & Gamble’s chief brand officer joined VMLY&R executive creative director Walter Geer to discuss how he has dealt with internal criticism, and how far he is willing to press agencies to reach DEI goals.
After hiring DEI consultancy, Cannes Lions 'will have to follow up with action'
Abraham Abbi Asefaw, who called the organisation out in May after being removed as the only person of colour from the Dean's list of the Cannes Lions School, says consultancy is a "step in the right direction"—but wants to see more urgency.
Colleen DeCourcy retires as Wieden+Kennedy president
DeCourcy served as president and chief creative officer for three years.
Meta names Michelle Klein VP of global business marketing
She will be responsible for developing and executing global marketing strategy for Meta for Business and its ads solutions.
TPS Engage allows advertisers to pay for digital OOH ads with crypto
The company enabled crypto payments after noticing many of its new advertisers included crypto and NFT enthusiasts.
Spotify's 2021 Wrapped campaign includes games, videos and interactive features
Spotify listeners in more than 30 markets can blend their playlists with friends, check out their audio “auras” and view curated movie-style soundtracks to their lives.
Famed street and menswear designer Virgil Abloh dies at 41
The cofounder of “Off-White” and artistic director at Louis Vuitton died from cancer on Sunday.
Snap opens an AR holiday market for Black Friday
The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.
Facebook gives advertisers contextual brand safety controls in the NewsFeed
Omnicom Media Group says it is “a step in the right direction.”
Initiative lands Intuit Quickbooks’ $175 million US media account
The account was won as part of a consolidation pitch.
Consumers are growing wary of ‘purpose-washing’: Study
A survey by Razorfish and Vice Media shows that while consumers care about brand purpose, many believe brands do not deliver on commitments.
DE&I leaders are getting more funding and responsibility, but challenges persist
Compared to 2019, DE&I leadership roles have gained more leadership and resources, but face a declining talent pipeline, according to a United Minds and Weber Shandwick study.
Meta launches first marketing campaign since rebrand
The consumer-facing campaign depicts the company’s focus on the metaverse.
Pepsico's Pure Leaf wants you to say “no” more
The iced tea brand will provide $100,000 to women entrepreneurs to help lighten the load.
US multicultural agency H Code expands offering to Asian audiences
A Code will help brands reach, inform and connect with Asian and Pacific Islander consumers in America.
Where are all the marketers going? Freelance, a US study suggests
According to a GrowTal survey, 65% of freelancers were motivated to leave their full-time jobs for more flexibility.
Snap launches a studio to help brands use AR
Arcadia will develop AR experience technology for brands globally.
Nielsen rebrands amid business changes
It has unveiled a new logo following media measurement turmoil and the sale of Global Connect.
Procter & Gamble increases marketing spend by 30%
The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.
TikTok unveils fresh ad products, measurement and brand safety tools
The platform has also inked several e-commerce partnerships.
Ad tech companies get creative with cookie communications
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Glassdoor acquires professional social networking app Fishbowl
The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.
Integral Ad Science: Contextual ads are effective in driving brand recall
The study suggests that contextual ads could be a viable alternative to cookies.
Tech experts throw shade at Facebook-Ray Ban smart glasses
Campaign US readers say Facebook’s reputation of tracking and targeting makes them uneasy about the smart glasses.
How communicators can reach the vaccine-hesitant
Those who are skeptical about the COVID-19 vaccine or refuse to get one altogether are politically disengaged, and therefore best reached through unconventional channels.
Can Dasani save its brand?
The bottled water brand is once again managing its reputation in the US as hurricane-hit Louisiana residents allegedly shun it despite scarcity.
NBCUniversal to shake up measurement provider roster
The media company is reviewing more than 70 responses to its RFP, including current provider Nielsen, expected to conclude in September.
Wella selects Hugh Dineen as new CMO and global brand president
Wella brands include haircare products by Clairol and Sasoon.