Sabrina Sanchez

From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.

The Shotline uses AI and audio provided by victims’ families to generate computerised versions of the voices of victims killed by gun violence.

Brands lean into celebrity and humor for the Big Game.

He played the role of Gronkowski’s trainer in the Kick of Destiny 2 campaign.

EXCLUSIVE: VML global CCO Debbi Vandeven assembles her global team.

Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes.

The accessibility-focused campaign won for Outstanding Commercial.

Creative leaders are focused on innovative storytelling, diverse creative teams and new technology to enhance their work in the New Year.

EXCLUSIVE: The moves are part of a strategy to strengthen creative across all regions.

The former Droga5 CEO replaces the Publicis exec, who will leave in the spring.

Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.

Speakers at the 2023 AdColor conference address the flaws of current AI training.

The agency, known for its viral TikTok campaigns, will join Stagwell’s Constellation network.

Halloween ads have just as much power to strike terror in people’s hearts as a gory, sinister, unsettling blockbuster. Watch these terrifying ads, ranked by ad tech company Daivid – if you dare.

As audiences consume more global content, brands are tapping into the rising popularity of East Asian pop culture among U.S. audiences.

Beginning January, all employees company-wide will need to return three days a week, expanding the policy enforced for the company’s digital unit.

EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.

Twenty-two years after the terrorist attacks on the World Trade Center, ad execs recall defining moments of leadership.

The Battle-Royale style game map is inspired by the live-action version of the popular manga series.

Cactus has been behind men’s health initiatives since 2010.

The roles will fill spots on the X Next and X Next Lab teams, which produce creative for advertisers.

‘Get an Airbnb’ features animated short films that highlight when Airbnb is a better stay option.

As moviegoers buy tickets for a “Barbieheimer” double feature, Oppenheimer gets a boost from Barbie’s marketing blitz.

From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.

Tinsel will join Stagwell’s Constellation Network of agencies.

Advertisers and agencies that sign a “substantial upfront deal” with YouTube will gain access to Creative Works’ team of strategists, producers and directors.

FCB New York will lead global brand strategy and creative.

Purpose work will still be prominent this year, but it needs more scrutiny in the judging room, creatives agree.

She exits as the CEO of Leo Burnett Australia to fill a position that has been open for seven months amid an exodus of DDB’s North American leadership team.

The campaign, promoting its redesigned feature for booking private rooms, aims to attract budget travelers amid the economic downturn.

Disinformation, ethics, bias and misleading voters are among the challenges candidates must be aware of as they enter the 2024 race.

The holding company attributed the decline to comparisons with above average results in 2022 and slowing client spend amid a workforce restructuring.

Adobe’s content supply chain tools will be integrated in Omnicom’s marketing operating system to streamline creative workflows.

MMI, Vitro and Observatory will come under CP+B North America, led by Maggie Malek.

The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.

The campaign was created based on the insight that more than 50,000 Canadian teens aged 14 to 17 have had injectable cosmetic treatments in the last year.

A global assessment of the creative quality of digital ads, conducted by CreativeX, shows nearly 70% of spend last year went to ads that did not meet basic platform standards.

The former Dentsu CEO joins as partner after departing from the holding company in September.

The initiative gives farmers the ability to measure rainfall to protect their crops.

Levron was one of the key players behind Dentsu’s creative consolidation.

The New York campaign aims to provide meals to those who lack access to food for Iftar.

Sydney Sweeney, Dee Bryant and Kai Lenny tell their passionate stories and connections to Ford.

Burn out, loneliness and lack of support are pushing women to make work, work for them — despite increasing economic pressures and pushes for in-office mandates.

Research conducted by the United Nations Entity for Gender Equality and the Empowerment of Women shows that in STEM roles, women remain underrepresented and therefore lack allies to protect them from discrimination.

EXCLUSIVE: The new framework focuses more on fostering and maintaining an inclusive culture than reporting numbers and checking boxes.

The campaign shows the diversity of relationships and connections that Tinder facilitates.

The campaign from the PepsiCo-owned brand encourages people to do more of what fulfills them.

The last standing location of the iconic video rental store in Bend, Oregon, USA will play the ad at its Super Bowl watch party.

The shopping and rewards platform’s creative team shares how it worked entirely in-house to conceive, create and produce the Clueless-inspired spot.

Wait’ll You See This, is Snap’s third major brand campaign.

Mars Wrigley confirms mascots aren’t going anywhere.

Narrative Transformation is an AI-based social listening tool that allows the agency to identify and create campaigns around narrative threads.

He replaces John Dunleavy who recently left to join McCann North America as CEO.

The campaign, launched to coincide with the World Economic Forum, calls out the rich and powerful who create private jet emissions.

From snack brands to new beer sponsors, these advertisers are taking over the Big Game.

Campaign US asked creatives to get creative with their 2023 predictions.

From snack brands to new beer sponsors, these advertisers are taking over the Big Game.

According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.

The tools will enhance Spotify’s ability to provide advertisers and publishers with audience insight and attribution.

The video game publisher used Reddit to launch a game about a game.

North America CEO Tyler Turnbull succeeds Murray, while global chief creative officer Susan Credle takes on the role of global chair.

This year’s spots mark record investments as NBCUniversal sold 30-second spots for $6.5 million.

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.

The acquisition marks an era of consolidation in the gaming space as the industry grows up.

The book was created based on the docu-series Nuclear Family.

Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating "adult product" policies.

Eva Nosidam Productions will be led by chief production officer Maya Brewster-Dorian.

Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations, and placed greater value on the customer experience.

The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.

The decision comes amid growing calls to diversify TV measurement strategies.

Marketing tech execs predict the biggest trends in the space for the coming year.

Mastercard will integrate the personalisation platform’s services globally to help its business customers deliver personalized experiences to their own customers.

Procter & Gamble’s chief brand officer joined VMLY&R executive creative director Walter Geer to discuss how he has dealt with internal criticism, and how far he is willing to press agencies to reach DEI goals.

She will be responsible for developing and executing global marketing strategy for Meta for Business and its ads solutions.

Abraham Abbi Asefaw, who called the organisation out in May after being removed as the only person of colour from the Dean's list of the Cannes Lions School, says consultancy is a "step in the right direction"—but wants to see more urgency.

DeCourcy served as president and chief creative officer for three years.

The company enabled crypto payments after noticing many of its new advertisers included crypto and NFT enthusiasts.

Spotify listeners in more than 30 markets can blend their playlists with friends, check out their audio “auras” and view curated movie-style soundtracks to their lives.

The cofounder of “Off-White” and artistic director at Louis Vuitton died from cancer on Sunday.

The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.

Omnicom Media Group says it is “a step in the right direction.”

The account was won as part of a consolidation pitch.

A survey by Razorfish and Vice Media shows that while consumers care about brand purpose, many believe brands do not deliver on commitments.

Compared to 2019, DE&I leadership roles have gained more leadership and resources, but face a declining talent pipeline, according to a United Minds and Weber Shandwick study.

The consumer-facing campaign depicts the company’s focus on the metaverse.

The iced tea brand will provide $100,000 to women entrepreneurs to help lighten the load.

A Code will help brands reach, inform and connect with Asian and Pacific Islander consumers in America.

According to a GrowTal survey, 65% of freelancers were motivated to leave their full-time jobs for more flexibility.

Arcadia will develop AR experience technology for brands globally.

It has unveiled a new logo following media measurement turmoil and the sale of Global Connect.

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.

The platform has also inked several e-commerce partnerships.

Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.

The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.

The study suggests that contextual ads could be a viable alternative to cookies.

Campaign US readers say Facebook’s reputation of tracking and targeting makes them uneasy about the smart glasses.

Those who are skeptical about the COVID-19 vaccine or refuse to get one altogether are politically disengaged, and therefore best reached through unconventional channels.

The bottled water brand is once again managing its reputation in the US as hurricane-hit Louisiana residents allegedly shun it despite scarcity.

The media company is reviewing more than 70 responses to its RFP, including current provider Nielsen, expected to conclude in September.

Wella brands include haircare products by Clairol and Sasoon.