Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements
Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes.
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Apple wins an Emmy for ‘The Greatest’
The accessibility-focused campaign won for Outstanding Commercial.
US creatives share their New Year’s resolutions for 2024
Creative leaders are focused on innovative storytelling, diverse creative teams and new technology to enhance their work in the New Year.
Grey Group restructures global creative leadership team
EXCLUSIVE: The moves are part of a strategy to strengthen creative across all regions.
FCB named global creative agency of record for Intuit Quickbooks
FCB New York will lead global brand strategy and creative.
Cannes Lions 2023: Judges must raise the standard on purpose work, creatives say
Purpose work will still be prominent this year, but it needs more scrutiny in the judging room, creatives agree.
Airbnb’s latest global campaign touts its strengths over regular hotels
‘Get an Airbnb’ features animated short films that highlight when Airbnb is a better stay option.
Ahead of suicide prevention month, here’s how one agency is tackling men’s mental health
Cactus has been behind men’s health initiatives since 2010.
X, formerly known as Twitter, resumes hiring for brand partnership roles
The roles will fill spots on the X Next and X Next Lab teams, which produce creative for advertisers.
Mass shooting victims call Congress members to demand gun safety legislation
The Shotline uses AI and audio provided by victims’ families to generate computerised versions of the voices of victims killed by gun violence.
‘AI has no moral obligation’: Industry calls for DE&I to be part of AI training
Speakers at the 2023 AdColor conference address the flaws of current AI training.
Stagwell acquires creative agency Movers + Shakers
The agency, known for its viral TikTok campaigns, will join Stagwell’s Constellation network.
WATCH: The scariest ads of all time
Halloween ads have just as much power to strike terror in people’s hearts as a gory, sinister, unsettling blockbuster. Watch these terrifying ads, ranked by ad tech company Daivid – if you dare.
Industry leaders reflect on 9/11
Twenty-two years after the terrorist attacks on the World Trade Center, ad execs recall defining moments of leadership.
Netflix and Enthusiast Gaming bring One Piece to Fortnite
The Battle-Royale style game map is inspired by the live-action version of the popular manga series.
Publicis Creative hires Susie Nam as US CEO as Andrew Swinand departs
The former Droga5 CEO replaces the Publicis exec, who will leave in the spring.
Spotify Wrapped 2023 celebrates real moments with real music
Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.
Brands court Gen Z with anime as popularity surges
As audiences consume more global content, brands are tapping into the rising popularity of East Asian pop culture among U.S. audiences.
Emma Montgomery takes CEO post at DDB Chicago
She exits as the CEO of Leo Burnett Australia to fill a position that has been open for seven months amid an exodus of DDB’s North American leadership team.
FIFA 2023: How brands in the US are kicking off the Women’s World Cup
From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.
Stagwell acquires US experiential design firm Tinsel
Tinsel will join Stagwell’s Constellation Network of agencies.
How Oppenheimer capitalized on Barbie’s marketing success
As moviegoers buy tickets for a “Barbieheimer” double feature, Oppenheimer gets a boost from Barbie’s marketing blitz.
YouTube offers free creative consulting to upfront advertisers
Advertisers and agencies that sign a “substantial upfront deal” with YouTube will gain access to Creative Works’ team of strategists, producers and directors.
As US election cycle heats up, candidates must be wary of using AI in campaign ads
Disinformation, ethics, bias and misleading voters are among the challenges candidates must be aware of as they enter the 2024 race.
Stagwell cuts 300 staffers as client spend slows, leading to Q1 revenue decline
The holding company attributed the decline to comparisons with above average results in 2022 and slowing client spend amid a workforce restructuring.
Snoop Dogg and Martha Stewart can’t find their lighters in Bic’s 4/20 campaign
The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.
Omnicom partners with Adobe to automate content supply chain
Adobe’s content supply chain tools will be integrated in Omnicom’s marketing operating system to streamline creative workflows.
Why Airbnb’s summer campaign is all about room shares
The campaign, promoting its redesigned feature for booking private rooms, aims to attract budget travelers amid the economic downturn.
Stagwell combines four creative shops under Crispin Porter + Bogusky
MMI, Vitro and Observatory will come under CP+B North America, led by Maggie Malek.
Snap’s latest global brand campaign highlights fun AR filters
Wait’ll You See This, is Snap’s third major brand campaign.
M&M’s spokes candy controversy is a Super Bowl stunt
Mars Wrigley confirms mascots aren’t going anywhere.
How Boathouse Group is using AI to unearth brand narratives
Narrative Transformation is an AI-based social listening tool that allows the agency to identify and create campaigns around narrative threads.
Kevin Nelson joins Ogilvy as WPP’s global client lead for IBM
He replaces John Dunleavy who recently left to join McCann North America as CEO.
Dentsu parts with global chief creative officer Fred Levron
Levron was one of the key players behind Dentsu’s creative consolidation.
Women demand flexibility in the wake of office mandates, economic downturn and layoffs
Burn out, loneliness and lack of support are pushing women to make work, work for them — despite increasing economic pressures and pushes for in-office mandates.
Women in STEM roles lack allies and support, study finds
Research conducted by the United Nations Entity for Gender Equality and the Empowerment of Women shows that in STEM roles, women remain underrepresented and therefore lack allies to protect them from discrimination.
Marketers spent nearly $1 billion on subpar ads in 2022
A global assessment of the creative quality of digital ads, conducted by CreativeX, shows nearly 70% of spend last year went to ads that did not meet basic platform standards.
Dove launches billboard made out of syringes to call out toxic beauty standards
The campaign was created based on the insight that more than 50,000 Canadian teens aged 14 to 17 have had injectable cosmetic treatments in the last year.
Nativa turns used beer bottles into rain gauge meters to support Colombian farmers
The initiative gives farmers the ability to measure rainfall to protect their crops.
Wendy Clark lands at financial services advisory firm Consello
The former Dentsu CEO joins as partner after departing from the holding company in September.
Coca-Cola launches food donation program for Ramadan
The New York campaign aims to provide meals to those who lack access to food for Iftar.
Ford taps high-profile drivers for new campaign
Sydney Sweeney, Dee Bryant and Kai Lenny tell their passionate stories and connections to Ford.
Tinder’s new global campaign celebrates how Gen Z connects
The campaign shows the diversity of relationships and connections that Tinder facilitates.
Greenpeace calls for private jet ban in Davos campaign
The campaign, launched to coincide with the World Economic Forum, calls out the rich and powerful who create private jet emissions.
Updated: Here are all the brands running ads at Super Bowl LVII
From snack brands to new beer sponsors, these advertisers are taking over the Big Game.
Here are all the brands running ads at Super Bowl LVII
From snack brands to new beer sponsors, these advertisers are taking over the Big Game.
Advertisers are hesitant to join Twitter Blue
According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.
Creatives make their 2023 predictions as newscasters
Campaign US asked creatives to get creative with their 2023 predictions.
VMLY&R turns its DE&I focus to inclusion and belonging
EXCLUSIVE: The new framework focuses more on fostering and maintaining an inclusive culture than reporting numbers and checking boxes.
Inside the making of Rakuten’s Super Bowl ad
The shopping and rewards platform’s creative team shares how it worked entirely in-house to conceive, create and produce the Clueless-inspired spot.
Lifewtr goes behind-the-scenes with LeBron James
The campaign from the PepsiCo-owned brand encourages people to do more of what fulfills them.
Blockbuster is releasing a Super Bowl ad…on VHS
The last standing location of the iconic video rental store in Bend, Oregon, USA will play the ad at its Super Bowl watch party.
Spotify acquires Podsights and Chartable to boost podcast measurement capabilities
The tools will enhance Spotify’s ability to provide advertisers and publishers with audience insight and attribution.
How Capcom launched a game on Reddit
The video game publisher used Reddit to launch a game about a game.
FCB Global CEO Carter Murray departs
North America CEO Tyler Turnbull succeeds Murray, while global chief creative officer Susan Credle takes on the role of global chair.
Watch all of the teasers for Super Bowl LVI ads
This year’s spots mark record investments as NBCUniversal sold 30-second spots for $6.5 million.
How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets
The acquisition marks an era of consolidation in the gaming space as the industry grows up.
How women’s health brands communicate on social media: They can’t
Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.
'We're still not where we need to be': Marc Pritchard talks candidly about P&G’s DEI progress
Procter & Gamble’s chief brand officer joined VMLY&R executive creative director Walter Geer to discuss how he has dealt with internal criticism, and how far he is willing to press agencies to reach DEI goals.
Mastercard to acquire Dynamic Yield from McDonald's
Mastercard will integrate the personalisation platform’s services globally to help its business customers deliver personalized experiences to their own customers.
9 martech predictions for 2022
Marketing tech execs predict the biggest trends in the space for the coming year.
Facebook censors women’s health ads, report finds
Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating "adult product" policies.
HBO Max publishes children’s book destigmatising LGBTQIA+ families
The book was created based on the docu-series Nuclear Family.
CES 2022: How digital acceleration has changed marketing strategies
Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations, and placed greater value on the customer experience.
WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners
The decision comes amid growing calls to diversify TV measurement strategies.
'The name is the punchline': Gary Vaynerchuk launches a production studio
Eva Nosidam Productions will be led by chief production officer Maya Brewster-Dorian.
Lenovo spotlights Gen Z changemakers
The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.
After hiring DEI consultancy, Cannes Lions 'will have to follow up with action'
Abraham Abbi Asefaw, who called the organisation out in May after being removed as the only person of colour from the Dean's list of the Cannes Lions School, says consultancy is a "step in the right direction"—but wants to see more urgency.
Colleen DeCourcy retires as Wieden+Kennedy president
DeCourcy served as president and chief creative officer for three years.
Meta names Michelle Klein VP of global business marketing
She will be responsible for developing and executing global marketing strategy for Meta for Business and its ads solutions.
Facebook gives advertisers contextual brand safety controls in the NewsFeed
Omnicom Media Group says it is “a step in the right direction.”
Initiative lands Intuit Quickbooks’ $175 million US media account
The account was won as part of a consolidation pitch.
Consumers are growing wary of ‘purpose-washing’: Study
A survey by Razorfish and Vice Media shows that while consumers care about brand purpose, many believe brands do not deliver on commitments.
Spotify's 2021 Wrapped campaign includes games, videos and interactive features
Spotify listeners in more than 30 markets can blend their playlists with friends, check out their audio “auras” and view curated movie-style soundtracks to their lives.
Snap opens an AR holiday market for Black Friday
The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.
Cannes: Saturday Morning and Procter & Gamble discuss the launch of 8:46 films
The short film series reclaims the time it took to end George Floyd’s life and fills it with stories of Black joy.
Cannes Lions 2021 will put the spotlight on purpose
Creatives share their predictions for this year’s winning work.
Omnicom details back to the office plans
The holding company expects to return to an “office-centric culture,” according to an internal memo.
Agencies ramp up inclusion efforts for the disabled community
Agencies and holding companies including Omnicom, Interpublic Group and MRM are establishing hiring pipelines for neurodiverse talent.
Gen Z relies on non-traditional sources for healthcare information
A US study by Mediahub reveals social media has become the most trusted source for healthcare information.
Thinx plus-size campaign encourages body positivity on your own terms
The campaign marks the launch of more plus-sizes across all products.
Edelman hires Christoph Becker as global chair of integration
Becker will lead integration of Edelman’s creative, intelligence and digital offerings.
Inside Clubhouse’s Creator First pilot program
The app continues to lean into its influencer network.
Kenneth Cole brings Pride collection to Zynga game
Kenneth Cole’s Pride 2021 collection will appear in character wardrobes in Zynga’s viral High Heels! Game.
Brands: Approach George Floyd anniversary with caution
A Campaign US poll shows people are divided on whether brands should respond to the anniversary of Floyd’s murder.
WPP acquires AI company Satalia
As part of the merger, Satalia will join Wunderman Thompson Commerce and lead AI strategy across all WPP agencies.
PHD: Marketers spend more time reporting than creating
A study by the media agency shows most marketers spend the bulk of their time on reporting tasks—but that will change over time.
Can Dasani save its brand?
The bottled water brand is once again managing its reputation in the US as hurricane-hit Louisiana residents allegedly shun it despite scarcity.
NBCUniversal to shake up measurement provider roster
The media company is reviewing more than 70 responses to its RFP, including current provider Nielsen, expected to conclude in September.
Subway cuts into other brands’ ads to promote menu refresh
In a clever US campaign, the brand appears to run out of time to explain everything in its own ad slot, so it also takes some time in the next ad—one by a real advertiser.
McDonald’s names Morgan Flatley as global CMO
She takes over from Alistair Macrow, who advanced to CEO of the UK and Ireland.
Omnicom Media Group signs on to Teads’ cookieless targeting tech
The tool uses AI to create audience profiles using behavioural signals.
Airlines need to set new expectations amid high travel volumes
People are ready to fly and airlines are recovering pandemic losses. To return to normal, challenges in aviation need to be communicated.
Cannes Lions: Carrefour, Marcel Paris take Creative Business Transformation Grand Prix
AB InBev, Draftline and The Big Issue, LinkedIn and FCB Inferno snagged creative ecommerce Grand Prixs. Swiggy Instamart and Dentsu Webchutney pick up only APAC award.
Gen Z and millennials seek diverse voices in audio
A report by Spotify reveals young people are seeking out more diverse audio content.
YouTube launches ‘Shorts’ campaign to compete with TikTok
The campaign targets Gen Z and creators to embrace “the shorter side of YouTube.”
Consumers want control over ads served
A study by Magna and Brave shows consumers engage more with privacy protected ads.
Wella selects Hugh Dineen as new CMO and global brand president
Wella brands include haircare products by Clairol and Sasoon.
Tech companies form a consortium for brand safety in the metaverse
The Oasis Consortium aims to achieve online safety and ethical branding for users and advertisers.
Brands and agencies feel pressure to prove the value of creative
According to Cannes Lions state of creativity report, brands and creatives feel the pressure to perform.