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Havas introduces LLM tool Ava, the ‘heart of Havas,’ at CES
ces havas By Emma Thumann

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

Omnicom introduces next-gen Omni at CES, bringing connected capabilities under one digital powerhouse roof
ces ipg omnicom By Emma Thumann

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

Why the CMO role has not got easier
ces cmos havas media marketing opinion sir martin sorrell By Ailsa Buckley

With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, brand strategy, CRM, social, PR and even HR.

CES 2022: How digital acceleration has changed marketing strategies
ces digital transformation By Sabrina Sanchez

Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations, and placed greater value on the customer experience.

Lenovo spotlights Gen Z changemakers
advertising ces By Sabrina Sanchez

The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.

MediaLink pulls the plug on CES 2022
ces By Alison Weissbrot

Major brands, agencies and tech companies have canceled their in-person attendance in the past 48 hours due to fear over the Omicron variant.

AI, IoT and quantum computing: CES 2021 tech trends
ces By Ravi Ganesh

Ravi Ganesh summarises some of the top technology trends that emerged from CES that stand to reshape everything from travel to health to entertainment and beyond.

5 health-tech trends from this year’s CES
ces health medical By Lecia Bushak

Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.

If CES 2020 didn't inspire you, then you're in the wrong business
ces By Oliver McAteer

The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.

5 top CES tech products that will actually make your life better
ces By Oliver McAteer

That's some damn fine tech. Damn fine.

5 key trends from CES 2019
brands ces trends By Elena Corchero

Unruly’s futurist Elena Corchero highlights the most exciting developments brands should be paying attention to from this year's tech extravaganza.

CES: What industry leaders took away from the 2019 event
ces By Lindsay Stein

Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.

CES: Are agencies still going there for inspiration?
ces By Omar Oakes

Agencies have descended on CES to find out how the latest tech innovations will impact advertising, but how much does networking with clients get in the way?

P&G unveils product innovations at first CES showing
ces pg By Lindsay Stein

The CPG giant featured new connected items from SK-II, Olay, Gillette, Oral-B and more.

Case study: Alibaba at CES 2018
alibaba ces By Megan Gell

Alibaba's next-gen booth stood out from the crowd at one of the biggest gadget shows of the year.

CES 2018: Artificial intelligence needs to get to know you better
ai artificial intelligence ces By I-Hsien Sherwood

In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.

CES Asia: Chinese consumers get new tech first
ces china technology By Elaine Chow

Robots had a starring role among China-made technology debuting at CES Asia., but in-store retail and smart homes were also hot trends.

The 7 most useless tech products of CES 2017
ces consumer marketing By Ilyse Liffreing

Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation.

What CES really means for advertising
ces By Tom Goodwin

The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.

'Your hair is unruly': The most annoying idea from CES
ces technology By Katie Ewer

The most valued technology is also the most invisible. It certainly doesn't criticise your grooming habits and then make a sales pitch.

CES Asia takeaways: The ‘smart everything’ economy
asia ces smart By Arvind Sethumadhavan

Arvind Sethumadhavan of Dentsu Aegis Network shares thoughts on the utility and marketing potential of smart devices and technologies showcased at this year's CES Asia.

Watch: CES Asia 2016 highlights
asia ces china shanghai By Jenny Chan 陳詠欣

SHANGHAI - The only two agencies exhibiting at CES Asia 2016—same two as last year—presented differing definitions of marketing innovation, with one focusing on data analytics that serve advertising and the other asserting that innovation should go beyond advertising.

CES Asia 2016: Why should marketers care?
asia ces china shanghai By Evelina Lye

Technology shows like CES are useful to helping marketers understand the future of consumer habits. Now in its second year, CES Asia is now taking up roughly the size of four soccer fields.

CES 2016 recap: Evolution, not revolution
ces consumer marketing By Jason Harrison

The conference was less about new technologies and more about the rapid development of nascent ones, says the global CEO of Gain Theory

CES: Plug into the connect economy
ces consumer marketing By Seton Vermaak

Seton Vermaak of Razorfish Hong Kong writes that marketers cannot afford to ignore the connectivity trend, even if the latest odd innovations at CES seem like blue-sky thinking.

What happens In Vegas stays in Vegas (except for CES innovations)
ces consumer By Ranga Somanathan

When it comes to the annual Consumer Electronics Show, what happens in Vegas can be a window to the world in the future, writes Ranga Somanathan of SMG.

The 7 CES products marketers need to know about
ces consumer marketing By Douglas Quenqua

Campaign US asked media and tech experts which products from Vegas they would be talking to their clients about this week.

CES Asia: Five trends you should be exploring
ces By Kevin Grubb

CES Asia just concluded in Shanghai, brimming with impressive technology. But in the midst of all the hype, Kevin Grubb of Razorfish sometimes found himself scratching his head.

Exclusive CES Asia video: Tech packaged for marketers' consideration
ces marketing shanghai technology By Jenny Chan 陳詠欣

SHANGHAI - Dentsu Aegis Network (DAN) was one of two media agencies exhibiting marketable innovations at the inaugural CES Asia show that wrapped up yesterday after a three-day run. Campaign Asia-Pacific's Jenny Chan got a look at some technologies that might be of interest to marketers in this exclusive video report.

CES 2015: Technology will not replace humans
ces By Ian Loon

The Consumer Electronics Show gave Ian Loon of SMG much to reflect on while spending 50 hours between the airports of Singapore and Las Vegas last week.

Wrap-up: 9 things you need to know this week
advertising ces marketing By Nikki Wicks

Taxi wars, flying T-shirts, instant coffee, CES and a peep through the 2015 crystal ball. Here's a round-up of some of the stories you might have missed this week.

More CES insights: The future of wearable tech, content creation, commerce
ces marketing By Staff Reporters

The annual consumer-electronics extravaganza known as CES tends to serve up food for thought for marketers. Some of our US and UK colleagues are attending the show in Las Vegas this week, and we've collected their reports here.

CES: It's all about the data, baby
ces By Greg Armshaw

Prepare your product strategies for the data era, or risk your own demise.

CES: Where technology meets marketing
ces marketing By Emily Tan

The annual Consumer Electronics Show offers valuable insight into consumer lifestyles and how brands can put technology to work.

'Virtual ownership' trend to dominate in 2013 as digital content soars: Mindshare
ces gaming mindshare By Sophie Chen

GLOBAL – Tablets, smartphones and other content-rich devices are driving a global change in the attitude toward ownership, according to research from Mindshare.

The ad-man’s view of CES 2012
ces mccann By Emily Tan

Once only of interest to geeks, the 2012 Consumer Electronics Show (CES) saw so many advertising industry professionals that some have likened it to Cannes. “There’s just more and more advertisers there," said Greg Armshaw, McCann Worldgroup’s chief technology catalyst for Asia-Pacific. "Last year, Coca-Cola relocated its annual conference from Atlanta to Vegas so they could also attend CES.”

JWT launches YouTube series highlighting global brand leaders
ces By Staff Reporters

GLOBAL - WPP-owned agency JWT chose last week’s Consumer Electronics Show (CES) in Las Vegas to launch an ongoing video series featuring insights from executives from household-name brands, such as Facebook, Unilever, and LG Electronics.