Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.
True
ces
Why the CMO role has not got easier
ces
cmos
havas media
marketing
opinion
sir martin sorrell
With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, brand strategy, CRM, social, PR and even HR.
CES 2022: How digital acceleration has changed marketing strategies
ces
digital transformation
Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations, and placed greater value on the customer experience.
Lenovo spotlights Gen Z changemakers
advertising
ces
The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.
MediaLink pulls the plug on CES 2022
ces
Major brands, agencies and tech companies have canceled their in-person attendance in the past 48 hours due to fear over the Omicron variant.
AI, IoT and quantum computing: CES 2021 tech trends
ces
Ravi Ganesh summarises some of the top technology trends that emerged from CES that stand to reshape everything from travel to health to entertainment and beyond.
If CES 2020 didn't inspire you, then you're in the wrong business
ces
The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.
5 top CES tech products that will actually make your life better
ces
That's some damn fine tech. Damn fine.
CES: What industry leaders took away from the 2019 event
ces
Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.
CES: Are agencies still going there for inspiration?
ces
Agencies have descended on CES to find out how the latest tech innovations will impact advertising, but how much does networking with clients get in the way?
CES 2018: Artificial intelligence needs to get to know you better
ai
artificial intelligence
ces
In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.
CES Asia: Chinese consumers get new tech first
ces
china
technology
Robots had a starring role among China-made technology debuting at CES Asia., but in-store retail and smart homes were also hot trends.
What CES really means for advertising
ces
The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.
'Your hair is unruly': The most annoying idea from CES
ces
technology
The most valued technology is also the most invisible. It certainly doesn't criticise your grooming habits and then make a sales pitch.