Seven activations that made C2 Montreal a truly "experiential" conference
Forget the content. Wandering the conference floor was worth a session of its own.
Choose Campaign site
Without McDonald's, what will become of Leo Burnett?
The loss of its marquee account is just the latest blow for one of adland's most celebrated brands. Is there a future for the Chicago stalwart?
MetLife scraps Snoopy, unveils new logo, tagline and visual identity
Sure, the Peanuts gang is likeable, but do you really want to buy insurance from kids?
Duracell selects W+K as new agency of record
The decision comes just a week after Anomaly publicised the end of its two-year relationship with Duracell.
Ogilvy to discard sub-brands
CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow.
Does SapientRazorfish herald the eclipse of Publicis brands?
"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.
Arthur Sadoun succeeds Maurice Lévy as Publicis Groupe chairman and CEO
Lévy will step aside to become chairman of the supervisory board as of June 2017.
VaynerMedia CEO takes responsibility for sexist Cannes email
A vendor sent the party invitation, but "when you're the CEO, it's your fucking fault".
Built to survive a car crash, 'Graham' leaves Darwin in the dust
Clemenger BBDO makes a man who can survive an auto accident but can't turn his head.
My career in 5 executions: Tham Khai Meng
Ogilvy & Mather's worldwide CCO strives to create brand platforms "big enough for humanity to sit on".
More than Like: Facebook adds 5 new Reactions globally
Chevy releases Facebook-themed ad to coincide with debut of Love, Sad, Haha, Wow and Angry buttons. What do the expanded options mean for brands?
The creativity myth: Do CCOs make better agency leaders?
Are the business-minded really the best choice to run a creative industry? Or can imagination trump an MBA's education?
C2 kicks off with Cannes Lions' case for creativity
Festival content director lauds Heineken, Volvo for boosting bottom line
Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder
At C2 Montreal, Mike Yapp explains how technology is driving a narrative leap akin to the printed word.
When companies strive to do good, 'scale is your friend,' says Etsy CEO
Chad Dickerson tells C2 Montréal big corporations needn't be bad.
Tech and sympathy: Is VR the ultimate emotive storytelling tool?
VR may represent a fundamental shift in audience engagement, or it could just be the shiny, new thing.
From hapless to hero: The changing face of dads in advertising
A new survey finds most young dads don't recognize themselves in commercials. But a handful of brands are forging a path beyond the lazy cliches.
Exclusive: Brands' lack of purpose endangers consumer relationships, Edelman reports
Global survey says customers expect a lot more than a simple transaction: They want meaningful action
Publicis Groupe refutes anonymous charge it overvalued organic growth
Holding company labels anonymous accusation a "destabilization attempt".
CES 2018: Artificial intelligence needs to get to know you better
In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.
Why the Fearless Girl should make marketers nervous
Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.
'Meet Graham' too similar to 1985 ad: Cannes juror
The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's "First Natural Born Smoker."
The art of the fail: Why attention is the only currency that matters
Bad publicity is harder to come by, no matter how hard you try.
IPG Mediabrands global CEO Henry Tajer steps down
Chairman Philippe Krakowsky assumes control of holding company's media agency network.
Too much 'complexity' and 'crap' hinders agency-brand relationships: P&G CMO
At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.
At JWT, the Gustavo Martinez lawsuit passes the two year mark, with no end in sight
The #MeToo movement is bringing accountability to the ad industry, but it came too late to help Erin Johnson.
New ANA report finds 'transparency concerns' in production process
In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.
On 100th anniversary, Grey Group appoints Michael Houston worldwide CEO
James Heekin III stays on as executive chairman.
Nobody knows what creative technologists do, survey says
Just 12 percent of CTs think coworkers understand their job, and 3 in 4 expect to find a new gig this year.