Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.
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digital transformation
Brands are not choosing agencies as digital-transformation partners: report
digital transformation
research
vml
Publicis Sapient augments its digital supply chain practice with new acquisition
digital transformation
Publicis Groupe has acquired Colorado-based consultancy Spinnaker SCA, which will become part of Publicis Sapient.
The B2B marketer’s data checklist for 2024
data
digital transformation
marketer
Be sure you’re holding your data to the highest standards going into 2024 and beyond.
Returning to branding in the post-pandemic era: Focus Media’s Cindy Yan Chan
advertising
china
digital transformation
The unprecedented growth of e-commerce shows no sign of slowing — but how can brands make sure they stand out in such a saturated market? We spoke with Focus Media’s chief strategy officer, Cindy Yan Chan, about how traditional branding can complement digital marketing and foster consumer confidence.
CES 2022: How digital acceleration has changed marketing strategies
ces
digital transformation
Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations, and placed greater value on the customer experience.
CMOs lag behind other leaders in heading digital transformation projects: Forrester
cmos
digital transformation
forrester
top of the charts
TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.
Asia’s top brands for best connected experiences
brands
digital transformation
ASIA’S TOP 1000 BRANDS: Device makers and platforms dominate, but even consumer goods brands are competing to deliver more seamless and integrated digital experiences.
'The next wave of transformation is going to be creative'
digital transformation
spikes
spikes asia
SPIKES ASIA X CAMPAIGN: As more and more brands finish up their digital transformations, tech capabilities will be less of a differentiating factor. In turn, according to Wunderman Thompson's Justin Peyton, the game will be about commercial creativity.
China ecommerce boom to continue, but marketers have to work harder to win
china
digital transformation
ecommerce
2021 PREDICTIONS: Six mainland marketing experts discuss the biggest ecommerce and online marketing trends for 2021 in China.
Covid has “accelerated digital transformation from years to months”
appier
digital
digital transformation
12 brand leaders discuss the challenges of digital transformation at a virtual roundtable hosted by Campaign and Appier.
Agency models holding back digital transformation for brands, CMO survey warns
cmo
digital transformation
marketing
Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.
Hakuhodo acquires stake in UK digital transformation consultancy
digital transformation
Hakuhodo
The Japanese holding company has the option to increase its 25% equity stake in Public Digital to a majority interest in the future.
China's north star in a fundamentally transformed world
digital transformation
To truly unlock the unique creative potential in digital, CMOs and CIOs must align and share the goal of customer obsession while building virtualised experiences, write two leaders from MediaMonks.
App development firm Imaginato expands to Singapore
apps
digital transformation
TECH BITES: Imaginato's founder believes many Southeast Asia companies are "late to the digital game".
How big brands can rejuvenate and stay on top
ad
digital transformation
ias
Here are just some of the many key lessons from yesterday's Asia's Top 1000 Brands event in Singapore.
CMOs need to muscle in on digital transformation, Forrester says
digital transformation
forrester
By taking full responsibility for the customer experience, marketers can play a more serious role in effecting change.
Are you leaving your channel partners behind?
b2b
digital transformation
Your channel partners are struggling with disruption too. To help them, start by forgetting about traditional channel management.
7 marketing buzzwords we want to ban in 2019
buzzwords
digital transformation
marketing
SAY CAGENCY AGAIN I dare you! I double dare you!
Forrester's 2019 brand outlook: drop the toys and get back to work
ai
brands
digital transformation
forrester
predictions
Businesses will spend the next year getting down to the hard graft involved in digital transformation, the firm predicts, after races to invest in the latest innovations have proved less fruitful than imagined.
And now for some brutal honesty about ‘digital transformation’
data
digital transformation
Money and lives are being wasted on weak, ineffective plans dressed in jargon by insecure stakeholders, says one honest veteran who is tired of hearing platitudes.
Why some agencies talk the big game but struggle with digital transformation
digital transformation
opinion
Here are the top factors holding back agencies from adopting systematic digital transformation in processes and outcomes.
Want C-suite buy in? Simplify your metrics
digital transformation
Experts in digital transformation share how they build the business case for driving change.
Build smarter applications with machine learning: AWS
digital transformation
The AWS Summit in Singapore saw Amazon launch Sagemaker for the APAC region, built for businesses starting out with machine learning for advanced app performance.
These technologies will set the tone for marketing in 2018
digital transformation
retail
rga
According to R/GA’s group technology director.
Big-bang disruption and how to deal with it
apac
digital transformation
technology
When companies are forced to deal with world-altering changes, culture must adapt before technology to allow digital transformation.
Ogilvy 'S_HIFTs' toward digital transformation services in Asia
digital transformation
ogilvy
Ogilvy & Mather teams up with IDC and DHR International in Asia Pacific to help clients deal with digital disruption.
Digital transformation? 7 in 10 APAC companies haven't really started
asia
digital transformation
research
Only 17 percent of companies describe themselves as delivering a new digital experience.