OUTLOOK 2026: Stay ahead with Campaign's clear, current, and constantly updated guide to the industry’s key trends and forecasts. Check back often for the latest updates.
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What stays, what changes, what breaks: Trends shaping marketing in 2026
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trends 2025
What's in, what's out: Marketing trends you need to know in 2025
advertising
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marketing
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technology
trends 2025
OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.
What’s hot and what’s not in 2024: The essential trend report for savvy marketers
advertising
forecast
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OUTLOOK 2024: Only the most valuable insights from all the top industry reports on trends and predictions for the coming year. We look at them all so you don't have to.
The only 2023 marcomms trend report you actually need to read
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OUTLOOK 2023: Only the most valuable insights from all the top industry reports on trends and predictions for the coming year.
We read a bunch of 2022 trend reports so you don't have to
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trends
We've distilled an inbox full of key trends and predictions for 2022 into an easy list of 15 points.
9 martech predictions for 2022
martech
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trends
Marketing tech execs predict the biggest trends in the space for the coming year.
Cannes Lions 2021: Chaka Sobhani’s predictions for awards glory
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Leo Burnett
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The global chief creative officer at Leo Burnett, predicts this year’s winners from around the world as creativity shone in a dark period.
Six takeaways from Forrester's predictions for CMOs in 2021
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forrester
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technology
In a time of intense flux, sweeping changes could affect everything from purpose to customer loyalty and cause an existential crisis for CMOs.
Predictive marketing: It’s no crystal ball
data
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Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.
What to expect from blockchain in 2019
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Experts say brace for widespread, mainstream adoption and the end of ICOs.
Prediction-fest 2019
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trends
We consumed a pile of 2019 trend and prediction reports, so you don't have to.
Tech patents spell the future of advertising. Are you reading them?
advertising
predictions
For agencies wanting to solve their clients' future problems, there's one place you need to keep your eye on.
Forrester's 2019 brand outlook: drop the toys and get back to work
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brands
digital transformation
forrester
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Businesses will spend the next year getting down to the hard graft involved in digital transformation, the firm predicts, after races to invest in the latest innovations have proved less fruitful than imagined.
2018 Cannes contenders: 'The Nano Shoes Project'
BBDO
cannes
lions
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publicis one
SCG chemicals took an innovative approach to tackling the world's biggest killer.
Cannes predictions: Brian Charles Capel
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Brian Charles Capel, group ECD at Leo Burnett Indonesia, shares his predictions for APAC work likely to be lauded at this year's festival.
Digitised retail among key trends for 2038: ZenithOptimedia
marketing
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ASIA-PACIFIC - The digitisation of the retail experience, responsible consumerism and the democratisation of content will drive change in marketing over the next 25 years, according to a report released by ZenithOptimedia as part of its 25th anniversary celebrations.
Cannes predictions: Masako Okamura
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In our continuing series on work from Asia that may win Cannes glory, Masako Okamura, creative director at Dentsu, highlights three deserving efforts.
OPINION: Six digital performance trends for 2013
digital
opinion
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Hari Shankar, director of client services and director of Perfomics APAC, highlights the key digital-marketing trends he will be watching this year.
Digital and media predictions for 2013: Millward Brown
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GLOBAL - Research agency Millward Brown's annual digital and media predictions by its global futures group highlights trends such as the mobile as remote, omnichannel marketing and social TV.
BM's digital communication trends for China in 2011
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BEIJING - Various research studies have revealed that many companies in China are still struggling with the new realities of the real-time ‘social web’ and have yet to sustain cohesive strategies around digital engagement and social. According to Burson-Marsteller China, this is likely to change quickly over the next two years.
Social predictions for the conversation age 2011 : MSL Group
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social media
GLOBAL - MSL Group has released a report outlining a list of trends based on new ideas and technologies ripe for adoption in 2011.