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What stays, what changes, what breaks: Trends shaping marketing in 2026
forecast predictions trends 2025 By Staff Reporters

OUTLOOK 2026: Stay ahead with Campaign's clear, current, and constantly updated guide to the industry’s key trends and forecasts. Check back often for the latest updates.

‘Advertising is going to look different’: WPP’s Kate Scott-Dawkins on next year’s big trends
advertising forecast media wpp By Robin Langford

Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author explains what’s driving the shift.

What's in, what's out: Marketing trends you need to know in 2025
advertising forecast marketing predictions technology trends 2025 By Staff Reporters

OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.

China set to dominate global DOOH in 2025: GroupM year-end forecast
adspend apac forecast global groupm By Cecilia Garzella

Digital set to capture nearly 73% of global spend in 2025, as advertising industry forecast to break $1 trillion barrier next year—driven by major sporting events and elections.

Publicis Groupe forecasts up to 5% organic growth in 2024
forecast publicis groupe results By Ben Bold

Group said it was outperforming both ad holding companies and IT consulting peers.

What’s hot and what’s not in 2024: The essential trend report for savvy marketers
advertising forecast marketing predictions By Staff Reporters

OUTLOOK 2024: Only the most valuable insights from all the top industry reports on trends and predictions for the coming year. We look at them all so you don't have to.

Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu
adspend budget forecast By Beau Jackson

As a proportion of GDP, Japan's adspend leads the world.

Global ad spend to rise 4.4% in 2023-24, led by social media: Warc
advertising forecast growth spend By Campaign India Team

Alibaba, Alphabet, Amazon, Bytedance and Meta draw over half of global advertising investments

APAC leads global ad growth in 2023 as traditional media struggles: MAGNA
forecast ipg By Staff Reporters

After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.

Global ad revenue to grow by 5.9% as digital offsets headwinds: GroupM
forecast groupm By Will Green

Digital OOH, CTV and retail media fastest-growing channels.

WPP upgrades forecasts after mammoth hiring spree
advertising earnings forecast groupm recession wpp By Daniel Farey-Jones

Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months.

GroupM reduces global ad forecast, but says Ukraine war and privacy changes are ‘not major factors’
forecast groupm wpp By Jessica Heygate

Ad spend outlook for 2022 ‘not as bad as expected’ amid growing disconnect between economic activity and advertising, according to the agency group.

IPG posts nearly 10% growth in Q1, updates 2022 forecast
earnings forecast growth ipg q1 By Alison Weissbrot

The holding company has changed its reporting segments to emphasize “integrated, multi-agency services.”

China, India to lead global marketing-spend growth through 2025
adspend forecast forrester top of the charts By Staff Reporters

Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.

Eight China digital predictions for the Year of the Tiger
china digital forecast mailman By Mailman China

From virtual idols to digital currency to regulation of social media and data, executives from Mailman and parent company Endeavor predict trends that will impact China this year.

The year ahead for CMOs: Sustainability, purpose, data, agility top the agenda in APAC
cmos data forecast marketing privacy By Rahul Sachitanand

CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.

5 things the ad industry should ditch in 2022
advertising forecast industry By Alison Weissbrot

As we contemplate a new year, the industry has made a lot of progress since the global reckoning of 2020 - but the work is just getting started.

Global advertising records 'highest growth rate ever' in 2021: Magna
adspend advertising forecast spending By Staff Reporters

A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters.

DOOH to be worth more than $50 billion by 2026
dooh forecast research By Sara Nelson

The research saw input from senior ad execs across the US, UK, France, Germany and Asia.

APAC ad markets to be buoyed by China in 2021, India in 2022
ad spend advertising forecast media spending By Staff Reporters

Latest Magna global advertising forecast predicts 12.8% APAC growth in 2021 led by China, with India predicted to outpace all global markets next year.