‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.
True
recession
The Labubu economy and the business of joy
labubu
recession
small comforts
spending
300 staff to lose jobs as TVB reorganises its operations
broadcasting
job cuts
layoffs
recession
The layoffs were announced as part of a cost-cutting exercise, as the Hong Kong broadcaster restructures its TV production and e-commerce businesses.
How to defend your brand marketing budget in a downturn
recession
An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.
How APAC brands can deliver growth in a downturn
advertising
recession
spending
wavemaker
Adapting during fast-changing times is hard enough — but what does it take to not just survive, but actually thrive during an economic downturn? That’s the thorny issue Campaign tackled during an ambitious global podcast series in partnership with Wavemaker.
Sorrell: Clients still placing cautious, selective bets amid global instability
inflation
martin sorrell
recession
s4 capital
The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.
The business of climate: Where does ESG go in a recession?
esg
greenwashing
recession
sustainability
Six in 10 CEOs are putting the kibosh on ESG investments in the spirit of corporate cost savings. We analyse the future of ESG amid talks of a recession.
‘This is the real deal’: Recession is starting to bite
recession
From the cost of living to a digital correction, the outlook is tough.
Why brand advertising is your best friend in a downturn
advertising
recession
spending
Without strong brand equity, no amount of performance advertising will keep your products on people’s carefully budgeted shopping lists, say Wavemaker's top researchers.
Not all brands need purpose during a recession
recession
Brands have woken up to how an increased focus on sustainable, green or ethical practices impacts their bottom lines (or triple bottom lines, to be more accurate). However, the impact of recession throws a sizeable spanner in the works.
Nearly a quarter of independent agencies report cut in client budgets
recession
A poll by the Alliance of Independent Agencies showed that some independent shops are feeling the pinch.
Will brands ‘trade down’, financially, to PR as recession bites?
recession
With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.
Global markets rout continues to pound holding companies
holding companies
recession
Global recession fears over the COVID-19 pandemic continue to crush markets worldwide as Dentsu and Hakuhodo shares continue to fall in Tokyo trading on Friday.
Survival of the thoughtful
recession
As global recession fears rise, IPG Mediabrands' APAC chief shares his thoughts on how to navigate a challenging economic market.
No longer the poor cousin, PR is riding a revival of sorts
communications
opinion
pr
public relations
recession
communications
opinion
pr
public relations
recession
PR has has a tough time of it in Asia. The poor cousin is too often seen as nothing more than a service provider. But recently the industry has had something of a revival.
No longer the poor cousin, PR is riding a revival of sorts
communications
opinion
pr
public relations
recession
communications
opinion
pr
public relations
recession
PR has has a tough time of it in Asia. The poor cousin is too often seen as nothing more than a service provider. But recently the industry has had something of a revival.
