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inflation

Global media inflation to hit decade low, APAC markets stabilise
inflation media spend By Staff Reporters

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

WFA: APAC media inflation at 4.6%, Japan stable while India and Hong Kong surge
inflation media spend wfa By Staff Reporters

While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.

WFA: APAC media inflation set to soar in 2025, 2026
inflation media spend wfa By Nikita Mishra

Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in APAC's fiercely competitive market.

Why the current economic climate presents the perfect time to invest in marketing
inflation By Joanna Reynolds

Businesses have a unique opportunity to adapt, streamline processes, position themselves for future growth and stay ahead of the competition by investing in marketing, which can be a powerful driver of success.

Inflation vs. advertising: The battle for companies' bottom lines
advertising ian whittaker inflation By Ian Whittaker

Rising prices threaten profitability, but in lean times, you wouldn't pause building a factory; why is brand-spend any different? Ian Whittaker reminds advertisers looking for long-term gains to not give in to the ‘penny wise, pound foolish’ savings siren.

Mark Read: Fears about agencies were ‘overblown’ after we grew faster than FAANGs
inflation mark read wpp By Gideon Spanier

Inflation encourages clients to invest in marketing, WPP CEO says.

Dentsu chiefs: Wage inflation has peaked and hiring is ‘easier’ since tech slowdown
Dentsu inflation By Gideon Spanier

'Automation-first' mindset will increase profitability, agency group says.

APAC media inflation to rise 4% in 2023
inflation media top of the charts By Staff Reporters

TOP OF THE CHARTS: Asia-Pacific is the only region to see media inflation rise this year, but overall levels will remain lower than elsewhere, according to ECI's Q1 report.

Sorrell: Clients still placing cautious, selective bets amid global instability
inflation martin sorrell recession s4 capital By Robert Sawatzky

The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.

China’s media buying costs to rise less than 3% in 2023: Ebiquity
china ebiquity inflation media buying By Minnie Wang

Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.

Buckle up: Even more wage inflation is coming for agencies
inflation salary By Chris Daniels

Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.

TV and online push APAC media prices higher than expected
inflation media By Staff Reporters

TOP OF THE CHARTS: APAC media inflation was predicted to be lower than other regions this year, but 2021 gains are closer to the global average says ECI.

APAC media prices demonstrate highest inflation rates globally
inflation media top of the charts By Surekha Ragavan

TOP OF THE CHARTS: Despite the pandemic, media prices in the region demonstrate buoyancy particularly in digital display and video.

Nielsen market analysis
ecommerce inflation By Nielsen

Malaysian consumers are among Asia's least confident against a backdrop of inflation and rising costs of living. Hypermarkets and FMCG saw gains while personal-care and houshold brands stuggled. Look to youth and the middle class to drive the market.

Economy concerns high among Asia-Pacific consumers: GfK
inflation By Sophie Chen

SINGAPORE – Consumers are showing increasing concern over economy-related matters due to the slowdown in a number of Asia-Pacific markets, according to a global survey by GfK.