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media spend

Global media inflation to hit decade low, APAC markets stabilise
inflation media spend By Staff Reporters

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

WFA: APAC media inflation at 4.6%, Japan stable while India and Hong Kong surge
inflation media spend wfa By Staff Reporters

While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.

Reddit: The social-media dark horse gaining momentum with advertisers
media spend reddit reddit ads By Matthew Keegan

Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded social-media landscape.

Budgets 2025: Retail media and CTV will dominate adspend
2025 budget adspend connected tv groupm media spend retail media By Matthew Keegan

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

WFA: APAC media inflation set to soar in 2025, 2026
inflation media spend wfa By Nikita Mishra

Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in APAC's fiercely competitive market.

H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
comvergence media spend phd wavemaker By Jamie Rossouw

Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.

Disney brings more automation and shopability to its ad products
advertising ai automation disney media spend By Jessica Heygate

The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.

Global media spend surpassed $400bn in 2022
media spend By Maria Iu

Spend went up by more than 6%, led by growth in digital, new report shows.

India grows media spends by 5% in 2022: ComScore report
india media spend mindshare By Campaign India Team

Mindshare, Wavemaker and Lodestar UM were the top three media agencies in terms of billings.

Marketers react to SPH Media inflating circulation numbers
media spend By Shawn Lim

Circulation numbers were found to be inflated by 10-12%; senior staff taken to task.

APAC marketers most likely to reinvest their revenue into media spend, study reveals
ad spend media media spend By Shawn Lim

TOP OF THE CHARTS: Brands in the Asia Pacific are reinvesting a higher percentage of their media spend than other regions, while brands in North America reinvest slightly less, but enjoy a much stronger payback that the rest of the world.

APAC media inflation is most resilient globally: report
apac ctv media media spend podcast print top of the charts tv By Rahul Sachitanand

ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.

APAC media inflation set to easily outpace other regions
media spend top of the charts By Staff Reporters

TOP OF THE CHARTS: Only print is pegged to be deflationary in Asia-Pacific, according to ECI's revised 2020 media inflation report.

Nearly 60% of China ad spend will be digital in 2017: GroupM
china groupm media spend By Soon Chen Kang 江欣珍

As the overall pie grows by 7.8 percent, TV spending drops while OOH and content-marketing rise.

Jinluo Group selects Vizeum China as strategic media partner
media spend By Staff Reporters

BEIJING - Jinluo Group, a leading provider of meat products in China, has appointed Vizeum China as its strategic media partner.

INSIGHT: Television adjusts to digital changes
digital media spend television By Magz Osborne

As digital challenges TV’s dominance of media spend, Magz Osborne writes that some traditional players have yet to cope with the changes

GroupM predicts 3.5 per cent growth in media spend
forecast groupm media spend wpp forecast groupm media spend wpp By Mark Banham

GLOBAL - WPP's GroupM has given the strongest indication yet that the worst of the advertising recession is over by more than trebling its previous prediction of 1 per cent growth in global media spend.

GroupM predicts 3.5 per cent growth in media spend
forecast groupm media spend wpp forecast groupm media spend wpp By Mark Banham

GLOBAL - WPP's GroupM has given the strongest indication yet that the worst of the advertising recession is over by more than trebling its previous prediction of 1 per cent growth in global media spend.