“Print is being rediscovered as a premium channel… precisely because everyone’s eyes are glazed over from too many digital ads,” says Éric Blais in his latest Free to Disagree column.
True
Why print is an enduring force for advertisers
print
In a world fixated on quick wins and bottom-line results, print advertising has come to stand as a testament to brand-building despite closures of print publications and declining print sales.
What Publicis' Natalie Lam is looking for on the Lions print & publishing jury
cannes
cannes lions
print
Publicis
publishing
CANNES LIONS JURY PERSPECTIVES: The chief creative officer for Publicis Groupe APAC & MEA also shares what she wants to immerse herself in at Cannes and who she wants to meet.
A picture tells a thousand father-child stories
mcdonalds
philippines
print
A new print campaign for McDonald’s Philippines shows that a few good photos are all you need to tell a powerful story.
APAC media inflation is most resilient globally: report
apac
ctv
media
media spend
podcast
print
top of the charts
tv
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
SPH media revenues continue slide
print
Shortened holiday ad period and slowing print revenues weigh on results in first half of fiscal year.
Bloomberg Media clocks up 16% annual revenue growth
media
print
publishing
CEO Justin Smith expecting double-digit growth again in 2019.
Spikes Asia and HP announce Young Spikes Design competition
design
print
spikes asia
Competition will highlight how agencies and brands can use print to increase engagement.
The Economist plans push for Australian readers
print
publishing
CMO Michael Brunt remains unswervingly set on growing profits through circulation, not advertising.
Wall Street Journal to stop print in Singapore along with Hong Kong
dow jones
print
wall street journal
Newspaper readers have until October 6 to convert subscriptions to online digital packages.
Inflight magazines: Paper planes soar higher
cathay pacific
media
print
singapore airlines
Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?
Monocle, at 10, looks to Asia for growth
journalism
media
print
Ten years in, Tyler Brûlé continues to evolve Monocle by instinct, taste and opportunity, spurning social media in favour of print and radio, and finding his own niche with advertisers.
Bid4Ad raises SG$1million for automation mission
advertising
print
startup
tech
SINGAPORE - Startup Bid4Ad has raised SG$1 million (US$741,000) from angel investors to further develop its programmatic solutions and continue its mission to automate traditional media buying.
Digital publication for billionaires launches print edition
print
SINGAPORE - Just over two years after Billionaire.com launched its online publication aimed at the mega rich, the brand has announced the launch of a monthly print magazine. We asked co-founder Christian Barker how the brand is tapping into the booming luxury market and why print still matters.
Time Out Tokyo aims to strengthen brand with print edition
print
TOKYO – Time Out Tokyo has launched a print edition after four years of operation as a purely online publication in an effort to build the brand and extend content to new audiences in the Japanese market.
Online media consumption overtakes traditional in most countries: Study
asia
media
print
television
ASIA-PACIFIC - Online media continue to attract an increasing amount of consumers' media time: 57 per cent, to be exact, according to a study by GlobalWebIndex, which also finds that people spend more time with online media than traditional forms in 23 of 31 countries studied.
Blu Inc Media organises ultra-luxury weekend for China’s elites
china
luxury
media
print
Blu Inc Media, the publisher of luxury lifestyle publications JET Asia-Pacific, China Boating and Luxury Properties, organised an exclusive three-day, two-night event called 'Perfect Weekend' for China’s ultra-high-net-worth individuals (UHNWIs) sponsored by luxury brands Dassault Falcon, Narada Villa and Speedo Marine. The guest list for the event, held 25-27 January in Sanya, Hainan, included prominent Chinese entrepreneurs and leaders of publicly listed companies.
China’s top-performing magazine ads: GfK StarchMetrix / Sinomonitor
brand
china
print
The 'stopping power' of print ads has been quantified, with the release of first-ever ad effectiveness data from GfK StarchMetrix China, in partnership with Sinomonitor, who surveyed 20,712 magazine readers online to ask them about their recall of 3,598 ads that appeared in 30 different consumer magazine titles between May and October of 2012. These syndicated readership data will be released once every quarter by GfK StarchMetrix China.
NOVEMBER ISSUE PREVIEW: Social media goes from punk kid to professional
campaign
print
Highlights from the November issue of Campaign Asia-Pacific, available tomorrow, include a cover story on social media's rise from the fringes to the boardroom, The Atifa Silk Interview with Lenovo's Ajay Kaul and an interview with KFC's Vipul Chawla. Plus, special reports on digital advertising and the luxury sector.
Leo Burnett print ads for EnergyAustralia
Leo Burnett
print
Print executions by Leo Burnett Sydney for a campaign by EnergyAustralia. Please see related article (link at right).
David Ogilvy at 100: the print classics
advertising
print
GLOBAL - In celebration of 100 years of advertising legend David Ogilvy, Campaign has pulled together a selection of his most iconic press ads.
Apps give print a second chance
apps
print
publishing
Apps have reinvigorated the publishing business model, and online is no longer the threat to print that it once was.
VIDEO: FT's deputy CEO Ben Hughes talks digital
advertising
digital
media
print
GLOBAL - Ben Hughes, the global commercial director and deputy chief executive of the Financial Times, talks to Campaign about how print is engaging with digital.
Calvin Klein Underwear launches Envy global campaign with Zoe Saldana
calvin klein
digital
fashion
global campaign
print
Calvin Klein (CK) Underwear has activated a global online and print campaign featuring its new brand ambassador Zoe Saldana.
Ren Publishing to publish Hong Kong Jockey Club magazine
entertainment
print
publishing
HONG KONG – Hong Kong Jockey Club (HKJC) has chosen Ren Publishing, a local boutique publishing house, to publish a monthly membership magazine titled Badges.
J.P. Morgan | Growth Power | Hong Kong
campaign
financial services
hong kong
outdoor
print
campaign
financial services
hong kong
outdoor
print
Independent creative agency Turn in Hong Kong has developed a print and outdoor driven campaign for financial service company J.P. Morgan.
J.P. Morgan | Growth Power | Hong Kong
campaign
financial services
hong kong
outdoor
print
campaign
financial services
hong kong
outdoor
print
Independent creative agency Turn in Hong Kong has developed a print and outdoor driven campaign for financial service company J.P. Morgan.
