“Print is being rediscovered as a premium channel… precisely because everyone’s eyes are glazed over from too many digital ads,” says Éric Blais in his latest Free to Disagree column.
True
Why print is an enduring force for advertisers
print
In a world fixated on quick wins and bottom-line results, print advertising has come to stand as a testament to brand-building despite closures of print publications and declining print sales.
What Publicis' Natalie Lam is looking for on the Lions print & publishing jury
cannes
cannes lions
print
Publicis
publishing
CANNES LIONS JURY PERSPECTIVES: The chief creative officer for Publicis Groupe APAC & MEA also shares what she wants to immerse herself in at Cannes and who she wants to meet.
A picture tells a thousand father-child stories
mcdonalds
philippines
print
A new print campaign for McDonald’s Philippines shows that a few good photos are all you need to tell a powerful story.
APAC media inflation is most resilient globally: report
apac
ctv
media
media spend
podcast
print
top of the charts
tv
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
SPH media revenues continue slide
print
Shortened holiday ad period and slowing print revenues weigh on results in first half of fiscal year.
Bloomberg Media clocks up 16% annual revenue growth
media
print
publishing
CEO Justin Smith expecting double-digit growth again in 2019.
Spikes Asia and HP announce Young Spikes Design competition
design
print
spikes asia
Competition will highlight how agencies and brands can use print to increase engagement.
The Economist plans push for Australian readers
print
publishing
CMO Michael Brunt remains unswervingly set on growing profits through circulation, not advertising.
Wall Street Journal to stop print in Singapore along with Hong Kong
dow jones
print
wall street journal
Newspaper readers have until October 6 to convert subscriptions to online digital packages.
Inflight magazines: Paper planes soar higher
cathay pacific
media
print
singapore airlines
Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?
Monocle, at 10, looks to Asia for growth
journalism
media
print
Ten years in, Tyler Brûlé continues to evolve Monocle by instinct, taste and opportunity, spurning social media in favour of print and radio, and finding his own niche with advertisers.
Bid4Ad raises SG$1million for automation mission
advertising
print
startup
tech
SINGAPORE - Startup Bid4Ad has raised SG$1 million (US$741,000) from angel investors to further develop its programmatic solutions and continue its mission to automate traditional media buying.
