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podcast

Campaign Cannes Global Podcast Episode 2
canneslions2025 podcast By Staff

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.

Do podcasts have a measurement problem?
measurement podcast By Joseph Arthur

The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.

Why brands in China are entering the podcast world
branding china podcast By Minnie Wang

Podcasters and branding experts in China talk about the the importance of connecting with Chinese youth through audio content, creating a unique sound or conversation style, and the risks of slow returns on podcasts.

Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores
amazon audible creativity online podcast storytelling By Campaign India Team

The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.

Campaign Podcast: How Barbie stays relevant after 65 years
barbie marketing mattel podcast By Lucy Shelley

Tech editor Lucy Shelley gets an exclusive tour of Barbie: The Exhibition and discusses how the brand is impacting pop culture after 65 years.

Cannes daily global podcast: Elon Musk puts free speech before advertisers
cannes lions elon musk podcast By Staff Reporters

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

“Partnerships and the value agencies bring to marketers are more vital than ever” - Yahoo’s John McNerney
cookies podcast yahoo By Staff Writer

In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.

'A future imperative': Ben Condit of Mindshare on the AI revolution
ai china mindshare podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: A champion for its adoption in media to simplify processes and centralise operations, Mindshare China's CEO Ben Condit discusses AI's potential to set new industry standards and drive agencies towards a more data-driven and efficient future.

Music, news, politics and comedy top the charts for Australian podcast listeners: YouGov survey
australia podcast spotify By Staff Reporters

TOP OF THE CHARTS: The latest data from YouGov shows that one in five Australians listen to a podcast at least once a week, with music being the top podcast genre.

93% of Singaporeans listen to podcasts as part of their daily routine
podcast By Staff Reporters

TOP OF THE CHARTS: Acast’s Sounds Smart Asia 2023 report finds people in Singapore are turning to podcasts as their preferred media choice, positioning them as the most influential media channel in the country.

From China to the world: C-beauty eyes global expansion
china podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: Riding a hype wave and a reputational shift, Chinese beauty is at the cusp of becoming the next big industry trendsetter. Can it surpass the challenges to exert the cultural influence of K- or J-beauty?

As the podcasting boom wanes, how is APAC adjusting?
audible podcast spotify By Shawn Lim

As the podcast industry faces difficult challenges globally, particularly in terms of monetisation and profitability, we explore how APAC podcasts can still appeal to advertisers.

Creative alchemy: Ogilvy's Chris Reitermann dives into AI's advertising abyss
ai ceo china ogilvy podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: AI promises to usher a transformative change across industries. Chris Reitermann, co-CEO, Ogilvy Asia and CEO of Ogilvy, Greater China, discusses its magical potential for advertising and its harmonious symphony with human creativity.

China’s outdoor market set to keep growth in post-zero Covid era
china outdoor podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: Camping, hiking and other domestic travel activities accelerated during the last three years. Mathew Jung, Greater China GM for German outdoor brand, Jack Wolfskin, is confident this growth will continue.

Despite lockdowns, the China sports-fashion industry continues to diversify
lululemon podcast retail sports By Bryce Whitwam

SHANGHAI ZHAN PODCAST: China’s rise of both ‘athleisure’ and ‘athluxury’ in sports fashion is a direct result of the level of sports maturity and a greater appetite for higher quality, according to Lululemon China’s digital brand director, Gavin Lum.

Haymarket to launch podcasting title PodPod
haymarket podcast By Campaign Staff

The editorial brand will cover craft and business of podcasting.

Podcast Day 24 launches with backing of Campaign
australia podcast By Staff Reporters

The event, which will take place in Sydney on October 4, will feature leaders in the podcast industry.

Podcast Day 24 opens for registration with backing from Campaign and PodPod
conference podcast By Shauna Lewis

Conferences will take place in London, New York and Sydney.

How did our editors team up to launch ‘Campaign for creativity’ globally?
podcast By Campaign Staff

CAMPAIGN PODCAST: This week, editors from the UK, US and Asia sit down together to talk about “Campaign for creativity” – a new campaign from all of the editions of Campaign around the world.

One size does not fit all when selecting China influencers
influencers podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: When it comes to selecting China social influencers or KOLs, brands should recognise the unique differences between brand building and performance enhancing KOLs. That’s according to leading China fashion and beauty KOL, Mia Liu.