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podcast

Campaign Cannes Global Podcast Episode 2
canneslions2025 podcast By Staff

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.

Do podcasts have a measurement problem?
measurement podcast By Joseph Arthur

The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.

Why brands in China are entering the podcast world
branding china podcast By Minnie Wang

Podcasters and branding experts in China talk about the the importance of connecting with Chinese youth through audio content, creating a unique sound or conversation style, and the risks of slow returns on podcasts.

Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores
amazon audible creativity online podcast storytelling By Campaign India Team

The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.

Campaign Podcast: How Barbie stays relevant after 65 years
barbie marketing mattel podcast By Lucy Shelley

Tech editor Lucy Shelley gets an exclusive tour of Barbie: The Exhibition and discusses how the brand is impacting pop culture after 65 years.

Cannes daily global podcast: Elon Musk puts free speech before advertisers
cannes lions elon musk podcast By Staff Reporters

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

“Partnerships and the value agencies bring to marketers are more vital than ever” - Yahoo’s John McNerney
cookies podcast yahoo By Staff Writer

In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.

'A future imperative': Ben Condit of Mindshare on the AI revolution
ai china mindshare podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: A champion for its adoption in media to simplify processes and centralise operations, Mindshare China's CEO Ben Condit discusses AI's potential to set new industry standards and drive agencies towards a more data-driven and efficient future.

Music, news, politics and comedy top the charts for Australian podcast listeners: YouGov survey
australia podcast spotify By Staff Reporters

TOP OF THE CHARTS: The latest data from YouGov shows that one in five Australians listen to a podcast at least once a week, with music being the top podcast genre.

93% of Singaporeans listen to podcasts as part of their daily routine
podcast By Staff Reporters

TOP OF THE CHARTS: Acast’s Sounds Smart Asia 2023 report finds people in Singapore are turning to podcasts as their preferred media choice, positioning them as the most influential media channel in the country.

From China to the world: C-beauty eyes global expansion
china podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: Riding a hype wave and a reputational shift, Chinese beauty is at the cusp of becoming the next big industry trendsetter. Can it surpass the challenges to exert the cultural influence of K- or J-beauty?

As the podcasting boom wanes, how is APAC adjusting?
audible podcast spotify By Shawn Lim

As the podcast industry faces difficult challenges globally, particularly in terms of monetisation and profitability, we explore how APAC podcasts can still appeal to advertisers.

Creative alchemy: Ogilvy's Chris Reitermann dives into AI's advertising abyss
ai ceo china ogilvy podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: AI promises to usher a transformative change across industries. Chris Reitermann, co-CEO, Ogilvy Asia and CEO of Ogilvy, Greater China, discusses its magical potential for advertising and its harmonious symphony with human creativity.

China’s outdoor market set to keep growth in post-zero Covid era
china outdoor podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: Camping, hiking and other domestic travel activities accelerated during the last three years. Mathew Jung, Greater China GM for German outdoor brand, Jack Wolfskin, is confident this growth will continue.

Despite lockdowns, the China sports-fashion industry continues to diversify
lululemon podcast retail sports By Bryce Whitwam

SHANGHAI ZHAN PODCAST: China’s rise of both ‘athleisure’ and ‘athluxury’ in sports fashion is a direct result of the level of sports maturity and a greater appetite for higher quality, according to Lululemon China’s digital brand director, Gavin Lum.

Haymarket to launch podcasting title PodPod
haymarket podcast By Campaign Staff

The editorial brand will cover craft and business of podcasting.

Podcast Day 24 launches with backing of Campaign
australia podcast By Staff Reporters

The event, which will take place in Sydney on October 4, will feature leaders in the podcast industry.

Podcast Day 24 opens for registration with backing from Campaign and PodPod
conference podcast By Shauna Lewis

Conferences will take place in London, New York and Sydney.

How did our editors team up to launch ‘Campaign for creativity’ globally?
podcast By Campaign Staff

CAMPAIGN PODCAST: This week, editors from the UK, US and Asia sit down together to talk about “Campaign for creativity” – a new campaign from all of the editions of Campaign around the world.

One size does not fit all when selecting China influencers
influencers podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: When it comes to selecting China social influencers or KOLs, brands should recognise the unique differences between brand building and performance enhancing KOLs. That’s according to leading China fashion and beauty KOL, Mia Liu.

Research reveals new wave of younger, brand-aware podcast listeners
podcast research By Matt Barker

The podcast boom shows little sign of abating, offering engagement and outreach opportunities for advertisers.

Haymarket acquires Podcast Awards
awards podcast By Staff

Campaign’s parent company expands with events for the fast-growing podcast sector.

How wider consumer trends are emerging from Shanghai's lockdown
podcast shanghai By Bryce Whitwam

SHANGHAI ZHAN PODCAST: Chinese agency strategy experts from McCann Health and Ogilvy predict the whole China market will be impacted by the recent Shanghai lockdown, creating both challenges and opportunities for brands.

In China, luxury brands need to prioritise unique experiences
china podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: Genesis Motor China CEO Markus Henne says launching a new luxury auto brand in China centers around first defining a unique experience—even before the product is available for sale.

Chinese culture carriers now the secret to building brands in China
china influencer marketing influencers podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: Julien Lapka, China insights guru and founder of the agency Inner Chapter, advises brands to move beyond investing solely in Chinese KOLs and evolve into establishing relationships with Chinese cohort groups.

The Beijing Olympics: A non-starter for global sponsors
china podcast By Staff Reporters

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.

Why China may be a digital-transformation role model for APAC
china podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: Wavemaker APAC CEO Gordon Domlija predicts that China will continue to lead in transformation but warns that context is key for all markets in the region because consumers embrace technology differently.

Global acquires podcast hosting platform
global podcast By Arvind Hickman

Media and entertainment group has snapped up Captivate.

Podcast advertising develops in step with Asia's growing audiences
podcast spotify By Matthew Keegan

Nascent measurement tools are limiting most podcast advertising to brand awareness, but new technology, formats and bigger audiences are already making audio content a more attractive draw.

APAC media inflation is most resilient globally: report
apac ctv media media spend podcast print top of the charts tv By Rahul Sachitanand

ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.

Why Spotify’s Megaphone acquisition will scale targeted podcast ads
mergers and acquisitions podcast spotify By Alison Weissbrot

The streaming audio giant dropped US$235 million on the podcast advertising and hosting platform.

Spotify acquires podcast host and ad specialist Megaphone for $235 million
advertising podcast spotify By Rahul Sachitanand

The deal adds a hosting platform and advertising capabilities to Spotify's podcast offering.

7 tips for brands starting a podcast from Spotify's Dustee Jenkins
podcast By Diana Bradley

It may seem like everyone has a podcast nowadays but it’s “incredibly difficult".

A closer look at Omnicom and Spotify's $20m podcast advertising deal
omnicom podcast programmatic spotify By Omar Oakes

Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.

Loud and clear: Audio marketing investments gathering pace says IAB
advertising iab podcast streaming top of the charts By Rahul Sachitanand

Nine of 10 respondents to an IAB Australia study say they are placing ads in streaming services, as podcasts also see significant growth.

PODCAST: Challenges facing the Pay-TV industry
podcast By Marie Green

Asia-Pacific CEO at Maxus Neil Stewart and executive vice-president and MD for Discovery Networks Asia-Pacific Tom Keaveny joins us to discuss the challenges facing the pay-TV industry.

PODCAST: Asia-Pacific's growing healthcare sector
campaign healthcare podcast By Staff Reporters

As the healthcare sector in Asia-Pacific continues to grow at a rate of 12 per cent faster than the regional economy, we discuss the growth potential of the emerging markets of China, India and Korea.

PODCAST: Talking TV with GroupM's Andrew Meaden and Turner's Ringo Chan
groupm podcast television tv By Staff Reporters

In light of our recent Television Report, Media editor Michael O'Neill and features editor David Blecken invited Andrew Meaden, regional head of trading at GroupM, and Ringo Chan, SVP of syndication at Turner, to discuss its findings.