Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants to stay relevant for brand and agency leaders, it’s time to refocus on substance over spectacle.
conference
All AI, no 'aha': Has SXSW lost its creative spark?
‘Headless’ content the key to personalisation
Having a single content source feeding different channels is the best way to achieve consistency in digital marketing, according to Four Seasons Hotels' marketing VP.
Live blog: Rise 2018 for marketers
Campaign Asia's shared insights from the Rise 2018 tech conference for startups, platforms and, yes, marketers in Hong Kong, starting July 10th.
Women Leading Change forum speakers announced
Leaders from a wide range of industries will discuss overcoming unconscious bias and discrimination on both the individual and industry levels.
Omnichannel is old hat, and more takeaways from eTail Asia 2018
Omnichannel is old hat, digital transformation is crucial, and it's really important to keep focused on experience, according to speakers at this year's event in Singapore.
Discovering China: MarketingPulse conference 2018
Speakers from major brands and standout Chinese agencies are scheduled on the day.
Today’s marketers: A 'lost generation'?
Facebook's Reynold D’Silva sounds an alarm for mid- to senior-level marketers.
'All That Matters' to marketers
Takeaways gleaned from marketers for McDonald's, L'Oreal, P&G, Unilever and Dell at this week's All That Matters conference in Singapore.
PR360 kicks off activism and trust debate
More than 200 delegates participated in Campaign Asia-Pacific’s PR conference, which explored the overall theme of brand activism and purpose.
3 takeaways from Blink Live Singapore
From dark social to meaningful VR, here's what marketer's were discussing at Mediacom's inaugural technology event.
3 key takeaways from the ASEAN Creative Cities forum
Conference addresses the required steps to build a creative economy.
Gender equality is just one step on the road to diversity
Reflections on Campaign’s first conference dedicated to the topic of equal opportunities for women in marketing and media.
5 things we learned from Millennial 2020
Here's five key ideas to emerge out of the the two-day Millennial 20/20 Summit in Singapore.
Context the key to effective engagement: MasterCard VP
Brands need to fully re-engineer their marketing strategies to ensure the driving factor is context ahead of just content, said MasterCard vice president Dominic Koh.
How marketers can avoid killing advertising: WFA conference
KUALA LUMPUR - The message at the World Federation of Advertisers (WFA) conference in Kuala Lumpur today could not be more clear: Marketers need to embrace and lead change if advertising is to survive.
ICE attracts $100 billion a year from brands in Asia
A huge opportunity exists to capture below-the-line spending by growing competency for incentive-travel and events, according to Nigel Gaunt, president of the Incentive Conference & Event Society Asia Pacific (ICESAP). Plus, a special membership deal for Campaign readers.
The un-conference: Report from C2
C2 drew 5,000 delegates from 42 countries to Montreal for three days focused on creative commerce. Greg Paull of R3 filed this report.
First speakers confirmed for AMES 2015
ASIA-PACIFIC – The Asian Marketing Effectiveness and Strategy Awards (AMES) has announced a lineup of initial speakers at the conference including Diageo’s James Thompson, Intel’s Jayant Murty, Unilever’s Rahul Welde and Dr Elaine Rodrigo of Mondelez.
Highlights from the Financial Services Marketing conference
HONG KONG – At Campaign Asia-Pacific's Financial Services Marketing conference here yesterday, marketers from banks, asset-management firms and insurance companies took a good hard look at the challenges they face while sharing practical lessons from both inside and outside the finance industry.