Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants to stay relevant for brand and agency leaders, it’s time to refocus on substance over spectacle.
True
conference
All AI, no 'aha': Has SXSW lost its creative spark?
advertising
ai
conference
marketing
sxsw
tech
Podcast Day 24 opens for registration with backing from Campaign and PodPod
conference
podcast
Conferences will take place in London, New York and Sydney.
‘Headless’ content the key to personalisation
conference
content
four seasons
personalisation
salesforce
Having a single content source feeding different channels is the best way to achieve consistency in digital marketing, according to Four Seasons Hotels' marketing VP.
Live blog: Rise 2018 for marketers
conference
tech
Campaign Asia's shared insights from the Rise 2018 tech conference for startups, platforms and, yes, marketers in Hong Kong, starting July 10th.
Women Leading Change forum speakers announced
conference
Leaders from a wide range of industries will discuss overcoming unconscious bias and discrimination on both the individual and industry levels.
Omnichannel is old hat, and more takeaways from eTail Asia 2018
asia
conference
retail
Omnichannel is old hat, digital transformation is crucial, and it's really important to keep focused on experience, according to speakers at this year's event in Singapore.
Today’s marketers: A 'lost generation'?
conference
digital
facebook
marketing
Facebook's Reynold D’Silva sounds an alarm for mid- to senior-level marketers.
'All That Matters' to marketers
all that matters
conference
transparency
Takeaways gleaned from marketers for McDonald's, L'Oreal, P&G, Unilever and Dell at this week's All That Matters conference in Singapore.
PR360 kicks off activism and trust debate
activism
conference
crisis
industry
pr
More than 200 delegates participated in Campaign Asia-Pacific’s PR conference, which explored the overall theme of brand activism and purpose.
3 takeaways from Blink Live Singapore
conference
singapore
From dark social to meaningful VR, here's what marketer's were discussing at Mediacom's inaugural technology event.
3 key takeaways from the ASEAN Creative Cities forum
conference
philippines
Conference addresses the required steps to build a creative economy.
Gender equality is just one step on the road to diversity
campaign360
conference
diversity
equality
gender
gender equality
Reflections on Campaign’s first conference dedicated to the topic of equal opportunities for women in marketing and media.
5 things we learned from Millennial 2020
conference
marketing
singapore
Here's five key ideas to emerge out of the the two-day Millennial 20/20 Summit in Singapore.
Context the key to effective engagement: MasterCard VP
conference
forrester
mastercard
Brands need to fully re-engineer their marketing strategies to ensure the driving factor is context ahead of just content, said MasterCard vice president Dominic Koh.
How marketers can avoid killing advertising: WFA conference
conference
wfa
KUALA LUMPUR - The message at the World Federation of Advertisers (WFA) conference in Kuala Lumpur today could not be more clear: Marketers need to embrace and lead change if advertising is to survive.
ICE attracts $100 billion a year from brands in Asia
agency
conference
A huge opportunity exists to capture below-the-line spending by growing competency for incentive-travel and events, according to Nigel Gaunt, president of the Incentive Conference & Event Society Asia Pacific (ICESAP). Plus, a special membership deal for Campaign readers.
The un-conference: Report from C2
conference
r3
C2 drew 5,000 delegates from 42 countries to Montreal for three days focused on creative commerce. Greg Paull of R3 filed this report.
First speakers confirmed for AMES 2015
awards
conference
ASIA-PACIFIC – The Asian Marketing Effectiveness and Strategy Awards (AMES) has announced a lineup of initial speakers at the conference including Diageo’s James Thompson, Intel’s Jayant Murty, Unilever’s Rahul Welde and Dr Elaine Rodrigo of Mondelez.
Highlights from the Financial Services Marketing conference
banks
conference
financial services
hong kong
marketing
HONG KONG – At Campaign Asia-Pacific's Financial Services Marketing conference here yesterday, marketers from banks, asset-management firms and insurance companies took a good hard look at the challenges they face while sharing practical lessons from both inside and outside the finance industry.
Campaign Digital Marketing Spotlight
conference
digital
marketing
singapore
Brand marketers and digital specialists gathered in Singapore Friday (12 October) for Campaign Asia-Pacific's Digital Marketing Spotlight. The second annual event featured speakers from Philips Asia Pacific, Maxus Global, TripAdvisor, Scoot, Unilever, e-Dialog Asia-Pacific, SingTel and Leo Burnett & Arc Worldwide.
OPINION: Why you should skip Cannes and go directly to SXSW
cannes
conference
content
sxsw
Back from SXSW, James Quinlan (@jayjayquinlan), social intelligence manager and senior strategic planner for DDB Sydney, explains why the advertising industry needs to attend the Texas event, which started as a music-industry gathering but is now so much more.
CASBAA: Day One, Tuesday 26 October 2010
conference
HONG KONG - The opening day of the Cable and Satellite Broadcasters of Asia Association's (CASBAA) annual convention saw media owners and pay-TV operators converge at the Grand Hyatt Hotel, Hong Kong. Sessions included a keynote from Lions Gate Entertainment's vic chairman Michael Burns; McCann Worldgroup CEO Nick Brien in conversation; as well as sessions on digital, mobile, news, creativity and telcos.
Marketers push for a higher transparency of media buying and performance-based remuneration
conference
transparency
unilever
wfa
SINGAPORE - At the recently concluded World Federation of Advertisers’ event, marketers from various industries gathered to discuss communication channels, ROI metrics and better collaboration for improving the returns for advertisers
MAA advises local broadcasters to amend TV prices in Taiwan
conference
media
taiwan
television
TAIPEI - Taiwan's media agency association, MAA, has issued a letter to the island's terrestrial and cable TV associations requesting that local TV broadcasters review and perhaps amend their pricing practices.
IAS launch advertising and marketing congress APPIES 2010 in Singapore
conference
ias
singapore
SINGAPORE - The Institute of Advertising Singapore (IAS) will launch APPIES 2010, a marketing and advertising congress in Asia-Pacific for marketers, advertisers, decision makers, practitioners and business owners, on 3 and 4 June in Singapore this year.
Icon appointed PR agency partner for APEC CEO Summit 2009
conference
public relations
singapore
SINGAPORE - The APEC CEO Summit 2009 has named Icon International Communications as its public relations agency partner after a closed pitch for the event, which will take place in November.
Malaysia Media Conference makes return
conference
media
KUALA LUMPUR - The Malaysian Media Conference(MMC)is making a return to Kuala Lumpur this year.