The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.
True
salesforce
Salesforce invests $1 bil in SG, collaborates with Singapore Airlines
salesforce
singapore
singapore airlines
Salesforce and Google expand partnership to boost AI-powered customer service
agentforce
gemini ai
google
salesforce
The collaboration offers businesses greater flexibility to develop tailored AI solutions, enabling faster and smarter customer service through multimodal capabilities, real-time insights and seamless platform integrations.
Singapore’s C-suite bet big on gen AI, but face stiff challenges
gen ai
generative ai
research
salesforce
yougov
Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.
We are ignoring the Service-Profit Chain, and it’s damaging customer experience
cisco
marketing
salesforce
Companies can and should thrive in today's ever-changing business landscape by investing in genuine employee satisfaction and fostering a culture that prioritises customers, opines Merkle's Uzma Atcha.
India hasn’t utilised ecommerce to the extent we could: Salesforce CEO
ecommerce
salesforce
Arundhati Bhattacharyaspoke about the importance of merging digital and physical at the WPP Commerce in Mumbai
Icon Agency wins Salesforce's Australian communications program
salesforce
Salesforce is the newest addition to the rapidly expanding client roster at Icon.
CMOs will find it challenging to continue to virtually engage with customers: Salesforce's Wendy Walker
cmo
data
salesforce
Salesforce's senior director of marketing in APAC holds forth on an explosion in data sources, saturation in virtual marketing and the re-skilling required for marketers as pandemic changes to the market turn permanent.
The future of insights-led customer engagement
customer engagement
marketing
salesforce
Campaign Asia and Salesforce hosted a CMO Circle roundtable with marketing leaders from across APAC to discuss the industry’s biggest challenges and potential solutions when it comes to insights-led customer engagement.
Marketers struggling to deal with deluge of data
data
salesforce
TOP OF THE CHARTS: While they have coped admirably with a drastic changes wrought by the pandemic, marketers are balancing a profusion of data sources, with spotty quality and efficacy, Salesforce's State of Marketing report reveals.
Salesforce shares lift on rising Q1 earnings
earnings
salesforce
Annual Dreamforce conference to be held in-person this year in multiple locations globally, the CRM software giant says.
Salesforce Live: Asia promises inspiring sessions on how marketers can thrive in a digital, always-on world
customer engagement
marketing
salesforce
Running until July, the six-week event comprises compelling episodes tailored to specific roles and industries, with special keynotes, roundtables and on-demand sessions.
The CMO Circle: The power of personalisation
cmo
salesforce
During the third edition of the Campaign x Salesforce roundtable series, leading marketers discussed how companies are improving channel personalisation efforts to meet customers’ expectations, and offered fresh insights on personalisation in the context of Covid, technology and 2021.
The CMO Circle: Leading marketing into the future
salesforce
Recent research jointly commissioned by the Mobile Marketing Association and Salesforce reveals a framework that can be used to guide marketing transformation in companies, helping marketers align their capabilities and adapt to an industry in flux
A marketer roadmap to the future of customer engagement in 2021
automation
marketing
personalisation
salesforce
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Salesforce CMO Stephanie Buscemi exits
salesforce
CMO role will be filled by Sarah Franklin, who is currently general manager of platform.
GroupM creates two global platform-oversight roles
adobe
facebook
google
groupm
platforms
salesforce
social media
The media group promotes two in a nod to its global focus on building relationships and expertise across platform giants such as Facebook, Google, Adobe and Salesforce.
Customer 360 in an age of rapid digitalisation
marketing
salesforce
This is a time to truly think about customer value and create those lifelong bonds, says Marc Mathieu, SVP, strategic customer transformation and innovation at Salesforce.
Salesforce cuts around 1,000 roles globally despite record quarter
layoffs
salesforce
Shortly after recording one of its best-ever quarters, Salesforce put the wheels in motion for a retrenchment exercise.
Insights from Salesforce’s 6th State of Marketing Report to navigate change
marketing
salesforce
2020 and beyond will see the rise of customer engagement, AI adoption, as well as better alignment between marketing and IT departments.
Salesforce and Alibaba unveil China partnership
alibaba
china
salesforce
Deal sees US CRM giant make big push for Chinese market.
Salesforce global CMO: “To lead marketing, you have to get out of marketing”
cmo
marketing
salesforce
technology
Stephanie Buscemi explains why the breaking down of business silos means it’s never been a better time to be a CMO.
What is equality? Four company leaders answer.
equality
interview"
salesforce
WLC interviews: Equality is more about numbers, it is also about building a long-lasting culture
‘Headless’ content the key to personalisation
conference
content
four seasons
personalisation
salesforce
Having a single content source feeding different channels is the best way to achieve consistency in digital marketing, according to Four Seasons Hotels' marketing VP.
Email “still an alpha channel” for marketing
email
marketing
salesforce
Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.
Championing change in the age of equality
gender equality
salesforce
Workforces are more diverse than ever, but we still have a long way to go, according to business leaders at a Salesforce roundtable during Campaign Asia’s Women Leading Change conference in Singapore.
Salesforce grows data skills with $15.7B Tableau purchase
salesforce
The $15.7B acquisition forms part of Salesforce's strategy to diversify beyond pure play CRM software and into digital transformation.
Yes, VR can be used in pre-production too
agencies
salesforce
VR in the consumer space is not a new thing – but planners too are jumping on the bandwagon.
Marketing now the foundation of CX: Salesforce
ai
marketing
privacy
report
salesforce
top of the charts
TOP OF THE CHARTS: Salesforce's latest study highlights the growing integration of marketing with other business units, and the increasing influence of AI and privacy concerns.
AI predictions are the future of the contextual upsell: Salesforce
salesforce
AI-powered prediction engines can help marketers better time and tune their upsell attempts, according to a senior Salesforce executive.
Salesforce APAC revenue grows 26%
salesforce
Spending $4.8 billion on marketing and sales, the cloud computing company surpassed $10 billion in revenue for the 2018 fiscal year.
IBM-Salesforce partnership combines Watson and Einstein for customer service
salesforce
The latest cross-channel collaboration exposes the industry leaders in enterprise software to their respective audiences.
Salesforce Sales Cloud integrates with Google Analytics 360
google
salesforce
The integration allows advertisers and agencies to port their offline customer data and sales pipeline from Sales Cloud to Analytics.
Accenture innovation chief: AI will unlock a massive wave of new jobs
adidas
ai
salesforce
However, companies have a major responsibility to consider the wider impact of AI on human beings, according to a fellow panelist.
Salesforce partners with Google
google
salesforce
The market leaders in cloud native platforms have come together to funnel services to each others' customers in the enterprise space.
Salesforce launches Facebook integrated marketing cloud
facebook
salesforce
Salesforce Lead Analytics for Facebook will help users create performance visualisations against key marketing-automation metrics.
Context and humanity crucial in mobile advertising: Salesforce
ai
apac
asia
marketing
salesforce
technology
With so many mobile channels available, advertisers need to not only pick the right one, but also remember who their consumers are, according to Salesforce marketing cloud specialist Lucy Brindley.
Tech tools can help marketers return to creativity: Salesforce
ai
digital
marketing
salesforce
Salesforce Marking Cloud’s Asia head talks about frustrations with CMOs and what new innovations coming out of Dreamforce this year hold for brands.
Dreamforce Day 1 announcements feature platform power-ups
digital
marketing
martech
salesforce
technology
Key product announcements from the first day of Dreamforce 2016, Salesforce’s annual conference taking place this week in San Francisco.
Salesforce acquires Krux in bid to boost data analytics
acquisition
analytics
data
salesforce
US$700 million acquisition deal touted to bolster Salesforce's ability to better identify and serve its cloud-software customers.
Digital marketing category "redundant" as online spend hits tipping point
digital marketing
research
salesforce
SINGAPORE – Over the next two years, 97 percent of marketing leaders plan to either further increase or maintain their level of spending on digital marketing, according to a new report by Salesforce.
Marketing is not about campaigns anymore: Salesforce
asia
australia
loréal
salesforce
SINGAPORE – Salesforce's Derek Laney believes marketing is now about “always-on experiences”, and marketers have the opportunity to advise the CEO, and be the architect of that whole experience journey.
Experian redesigns platform for consumer-centric universe
digital
email
marketing
online
salesforce
ASIA-PACIFIC – Experian Marketing Services rolls out a ground-up overhaul of its Experian Cross-Channel Marketing Platform. The intent is to make it easier for marketers to design and deliver coordinated communications across multiple channels in response to consumer actions.
Salesforce combines social ads, CRM and listening with Social.com
salesforce
GLOBAL - Salesforce.com has extended its Social Marketing Cloud offering with an app that promises to power social ad campaigns on Facebook and Twitter, using real-time customer and social listening data.
Salesforce.com unveils next generation of Salesforce Chatter
salesforce
SAN FRANCISCO – Salesforce.com, the enterprise cloud computing company, today announced the next generation of Salesforce Chatter—the leading enterprise social network—setting the standard for social and mobile CRM. Salesforce.com is building on its mobile CRM leadership with new innovations to transform the way customer companies sell, service and market to their customers.
Salesforce Marketing Cloud teams up with 20 social-analytics vendors
analytics
salesforce
social
GLOBAL – Furthering its ambition to build an all-in-one social-analytics platform, Salesforce Marketing Cloud has partnered with 20 social-analytics vendors, including Klout, Soshio, Trendspottr and Clarabridge, to offer richer analytics and stronger local language support.
Digital happenings this week from the Cover-More, Snickers, Tink Labs, Rackspace Hosting and more
salesforce
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Salesforce merges Buddy Media and Radian6 to form Marketing Cloud
salesforce
GLOBAL - Salesforce has merged social media management platform Buddy Media with social CRM offering Radian6 to form end-to-end offering Marketing Cloud.
Salesforce reportedly about to buy Buddy Media for US$800 million
salesforce
GLOBAL - CRM solutions provider Salesforce.com is reportedly in negotiations to acquire Facebook management platform Buddy Media for US$800 million.