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Salesforce invests $1 bil in SG, collaborates with Singapore Airlines

salesforce singapore singapore airlines By Staff Reporters

The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.

Salesforce and Google expand partnership to boost AI-powered customer service

agentforce gemini ai google salesforce By Staff Reporters

The collaboration offers businesses greater flexibility to develop tailored AI solutions, enabling faster and smarter customer service through multimodal capabilities, real-time insights and seamless platform integrations.

Singapore’s C-suite bet big on gen AI, but face stiff challenges

gen ai generative ai research salesforce yougov By Staff Reporters

Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.

We are ignoring the Service-Profit Chain, and it’s damaging customer experience

cisco marketing salesforce By Uzma Atcha

Companies can and should thrive in today's ever-changing business landscape by investing in genuine employee satisfaction and fostering a culture that prioritises customers, opines Merkle's Uzma Atcha.

India hasn’t utilised ecommerce to the extent we could: Salesforce CEO

ecommerce salesforce By Raahil Chopra

Arundhati Bhattacharyaspoke about the importance of merging digital and physical at the WPP Commerce in Mumbai

Icon Agency wins Salesforce's Australian communications program

salesforce By Nikita Mishra

Salesforce is the newest addition to the rapidly expanding client roster at Icon.

CMOs will find it challenging to continue to virtually engage with customers: Salesforce's Wendy Walker

cmo data salesforce By Rahul Sachitanand

Salesforce's senior director of marketing in APAC holds forth on an explosion in data sources, saturation in virtual marketing and the re-skilling required for marketers as pandemic changes to the market turn permanent.

The future of insights-led customer engagement

customer engagement marketing salesforce By Staff Writer

Campaign Asia and Salesforce hosted a CMO Circle roundtable with marketing leaders from across APAC to discuss the industry’s biggest challenges and potential solutions when it comes to insights-led customer engagement.

Marketers struggling to deal with deluge of data

data salesforce By Staff Reporters

TOP OF THE CHARTS: While they have coped admirably with a drastic changes wrought by the pandemic, marketers are balancing a profusion of data sources, with spotty quality and efficacy, Salesforce's State of Marketing report reveals.

Salesforce shares lift on rising Q1 earnings

earnings salesforce By Staff Reporters

Annual Dreamforce conference to be held in-person this year in multiple locations globally, the CRM software giant says.

Salesforce Live: Asia promises inspiring sessions on how marketers can thrive in a digital, always-on world

customer engagement marketing salesforce By Staff Writer

Running until July, the six-week event comprises compelling episodes tailored to specific roles and industries, with special keynotes, roundtables and on-demand sessions.

The CMO Circle: The power of personalisation

cmo salesforce By Staff Writer

During the third edition of the Campaign x Salesforce roundtable series, leading marketers discussed how companies are improving channel personalisation efforts to meet customers’ expectations, and offered fresh insights on personalisation in the context of Covid, technology and 2021.