Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down impact on agencies.
True
automation
How AI is reshaping the marketing department
ai tools
artificial intelligence
automation
genai
Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
ai
ai ads
artificial intelligence
automation
mark zuckerberg
meta
sounding board
As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
Meta aims to fully automate ad creation with AI by 2026
ai
ai ads
artificial intelligence
automation
facebook
instagram
meta
The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.
How marketers can navigate the hidden costs of ad platform automation
automation
costs
Nasser Oudjidane, CEO and Co-founder of Tapper, explores the hidden costs of ad platform automation and shares actionable strategies to tackle budget waste and performance volatility.
How to put creativity back into media buying
ai
automation
machine learning
media buying
RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.
Is advertising still a viable career for young people?
artificial intelligence
automation
genz
layoffs
recruitment
Campaign explores how an industry reliant on new blood to remain current will need to adapt to appeal to the younger talent it wants.
Is advertising ready for AI leaders?
ai
artificial intelligence
automation
AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs with an AI bot. But just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
Disney brings more automation and shopability to its ad products
advertising
ai
automation
disney
media spend
The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.
How advertising agencies are future proofing themselves as AI takes over
ai
artificial intelligence
automation
technology
Campaign explores to what degree ad agencies are putting in place protections around jobs and inequities that come with automation and the rapid acceleration of AI.
Is radical honesty better in the era of AI?
ai
automation
mark read
sounding board
technology
wpp
SOUNDING BOARD: WPP's CEO Mark Read recently admitted the company is using AI to cut costs. As investment in the space ramps up, is it better for industry leaders to be upfront about the impact it will have, be it good or bad?
AI will replace 7.5% of U.S. agency jobs by 2030: Forrester
ai
artificial intelligence
automation
Research firm predicts that 32,000 jobs within U.S. ad agencies and related services companies will be lost to automation within the next seven years — predominantly impacting administrative, sales and market research roles.
Should adland feature an 'automation-first' mindset?
automation
chatgpt
generative ai
Campaign UK poses the question to the industry and ChatGPT itself.
Why bots will not replace PR agencies anytime soon
ai
artificial intelligence
automation
pr
While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.
Simplified expands in Asia, plans to hire 80 new creatives
automation
content
social media
The company's platform aims at automating content creation for marketers and agencies.
Starcom unveils industry’s ‘first media-booking bot’
automation
media
starcom
Dubbed Abacus, the tool will eventually save about 12,000 hours of account exec admin time, according to the company.
A marketer roadmap to the future of customer engagement in 2021
automation
marketing
personalisation
salesforce
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Impact announces APAC expansion
apac
automation
china
growth
japan
partnerships
Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.
JCDecaux Transport rolls out automated DOOH planning tool in Hong Kong
ads
automation
dooh
hong kong
outdoor
Company says enhanced platform yields some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.
Ecommerce agency predicts 'automated and service-driven' future
automation
ecommerce
A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.
3 things automation can and cannot do to reshape PR
ai
automation
communications
media relations
pr
public relations
How far can companies like SumoStory go to bring technological efficiency to the practice?