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automation

How AI is reshaping the marketing department
ai tools artificial intelligence automation genai By Jessica Heygate

Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down impact on agencies.

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
ai ai ads artificial intelligence automation mark zuckerberg meta sounding board By Matthew Keegan

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.

Meta aims to fully automate ad creation with AI by 2026
ai ai ads artificial intelligence automation instagram meta By Matthew Keegan

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.

How marketers can navigate the hidden costs of ad platform automation
automation costs

Nasser Oudjidane, CEO and Co-founder of Tapper, explores the hidden costs of ad platform automation and shares actionable strategies to tackle budget waste and performance volatility.

How to put creativity back into media buying
ai automation machine learning media buying By Vladyslav Zhovtenko

RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.

Is advertising still a viable career for young people?
artificial intelligence automation genz layoffs recruitment By Matthew Keegan

Campaign explores how an industry reliant on new blood to remain current will need to adapt to appeal to the younger talent it wants.

Is advertising ready for AI leaders?
ai artificial intelligence automation By Matthew Keegan

AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs with an AI bot. But just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?

Disney brings more automation and shopability to its ad products
advertising ai automation disney media spend By Jessica Heygate

The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.

How advertising agencies are future proofing themselves as AI takes over
ai artificial intelligence automation technology By Matthew Keegan

Campaign explores to what degree ad agencies are putting in place protections around jobs and inequities that come with automation and the rapid acceleration of AI.

Is radical honesty better in the era of AI?
ai automation mark read sounding board technology wpp By Staff Reporters

SOUNDING BOARD: WPP's CEO Mark Read recently admitted the company is using AI to cut costs. As investment in the space ramps up, is it better for industry leaders to be upfront about the impact it will have, be it good or bad?

AI will replace 7.5% of U.S. agency jobs by 2030: Forrester
ai artificial intelligence automation By Jessica Heygate

Research firm predicts that 32,000 jobs within U.S. ad agencies and related services companies will be lost to automation within the next seven years — predominantly impacting administrative, sales and market research roles.

Should adland feature an 'automation-first' mindset?
automation chatgpt generative ai By Imogen Watson

Campaign UK poses the question to the industry and ChatGPT itself.

Why bots will not replace PR agencies anytime soon
ai artificial intelligence automation pr By Katerina Antonova

While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.

Simplified expands in Asia, plans to hire 80 new creatives
automation content By Staff Reporters

The company's platform aims at automating content creation for marketers and agencies.

Starcom unveils industry’s ‘first media-booking bot’
automation media starcom By Ben Bold

Dubbed Abacus, the tool will eventually save about 12,000 hours of account exec admin time, according to the company.

A marketer roadmap to the future of customer engagement in 2021
automation marketing personalisation salesforce By Staff Writer

In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.

Impact announces APAC expansion
apac automation china growth japan partnerships By Faaez Samadi

Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.

JCDecaux Transport rolls out automated DOOH planning tool in Hong Kong
ads automation dooh hong kong outdoor By Jenny Chan 陳詠欣

Company says enhanced platform yields some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.

Ecommerce agency predicts 'automated and service-driven' future
automation ecommerce By Emily Tan

A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.

3 things automation can and cannot do to reshape PR
ai automation communications media relations pr public relations By Robert Sawatzky

How far can companies like SumoStory go to bring technological efficiency to the practice?

Why Coca-Cola Japan joined hands with a British tech startup
automation cocacola By David Blecken

The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups.

Media agencies more than a 'middleman' thanks to AI: Zenith
ai automation machine learning media technology By Faaez Samadi

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.

The future of automated advertising
advertising automation digital marketing media ooh programmatic By Rick Mulia

Rubicon Project’s Rick Mulia believes the utopian ideal of a single, unified platform is still a ways off, but we’re getting very close to the ‘omnichannel’ ideal, thanks to automation.

Four steps to engaging the ‘self-educated’ buyer: Oracle
automation b2b insights By Staff Writer

Today’s buyers arm themselves with information before they even approach a brand; marketers who fail to adapt to this new reality risk being left behind the curve. A new white paper from Oracle offers an easily digestible guide to solving the B2B engagement challenge

APD expands marketing automation capabilities
automation By Press Release

SINGAPORE - APD has expanded its marketing automation capabilities with the licensing of the IBM Marketing Cloud across the region.

The future of digital marketing: Fewer platforms

automation marketing programmatic search By Yukihiko Imamura

Marketers want to consolidate and automate. May the best platforms win.

Marketing automation: What does 'awesome' look like?
automation david ketchum marketing By David Ketchum

Marketing automation is not yet mainstream in Asia, and becoming a modern marketer is hard work. David Ketchum, CEO of Current Asia, offers a six-point checklist every marketer should aspire to complete.

Japanese ad network moves into Asia
automation dsp programmatic By Byravee Iyer

SINGAPORE - MicroAd, a leading ad network in Japan that operates demand-side platforms and supply side inventory is now expanding into other Asian markets including China, Taiwan, Hong Kong, Singapore, Indonesia, Vietnam, Philippines and South Korea.

Marketing automation: Taking the grind out of work
automation By Emily Tan

Media agencies have invested heavily in freeing up resources away from mundane tasks. Emily Tan looks at how two in particular are putting that newly found energy to use.