The historic merger between IPG and Omnicom sets the stage for a new advertising giant, but what do recent moves by both companies reveal about future growth prospects?
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growth
The Omnicom-IPG merger: Unpacking the future growth potential
financials
growth
omnicom ipg merger
Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas
ai
arthur sadoun
growth
publicis groupe
tarriffs
'Stop always being negative about our industry,' CEO says, after strong Q1 growth.
Global ad spend to rise 4.4% in 2023-24, led by social media: Warc
advertising
forecast
growth
spend
Alibaba, Alphabet, Amazon, Bytedance and Meta draw over half of global advertising investments
Going the distance during a downturn: Building brands of tomorrow
brands
growth
marketers
meta
Marketing spend is often the first victim of a recession. As talks of an uncertain economy and budget cuts deepen, marketers need to find a way to do more with less, and chart long-term brand growth while meeting short-term milestones. Across multiple studies, data points, and insights, one finding is clear: Companies that invest in brand-building amid a downturn emerge stronger, more resilient, and see more long-term benefits than brands that don’t.
Five areas to improve client-agency relationships
growth
marketers
partnerships
The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it
YouTube’s ad revenue growth rate decelerates substantially in Q1
ad revenue
growth
q1
youtube
Video giant impacted by the war in Ukraine and continued headwinds in direct response advertising caused by Apple’s privacy crackdown.
Discovery+ exceeds expectations in India
challenges
growth
Megha Tata, managing director of Discovery Communications India says the big ad spends continue to come through linear.
Impact announces APAC expansion
apac
automation
china
growth
japan
partnerships
Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.
Major growth the driver behind WE’s APAC expansion
acquisition
apac
asia
growth
pitch
we communications
The recent acquisitions of Red Bridge Communications and Watatawa are key steps in a wider plan for WE Communications to aggressively grow its APAC footprint.
APAC CEOs need to step up social game: Hootsuite head
apac
asia
growth
media
social media
Ryan Holmes says despite huge social-media growth in the region, more CEOs and businesses need to get on board to survive.
China, new economies driving ad market growth: GroupM
advertising
forecast
groupm
growth
report
Global economic uncertainty has led to modest growth, but younger markets and the digital boom continue to over-contribute.
