True

growth

The Omnicom-IPG merger: Unpacking the future growth potential

financials growth omnicom ipg merger By Matthew Keegan

The historic merger between IPG and Omnicom sets the stage for a new advertising giant, but what do recent moves by both companies reveal about future growth prospects?

Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas

ai arthur sadoun growth publicis groupe tarriffs By Gideon Spanier

'Stop always being negative about our industry,' CEO says, after strong Q1 growth.

Global ad spend to rise 4.4% in 2023-24, led by social media: Warc

advertising forecast growth spend By Campaign India Team

Alibaba, Alphabet, Amazon, Bytedance and Meta draw over half of global advertising investments

Going the distance during a downturn: Building brands of tomorrow

brands growth marketers meta By Staff Writer

Marketing spend is often the first victim of a recession. As talks of an uncertain economy and budget cuts deepen, marketers need to find a way to do more with less, and chart long-term brand growth while meeting short-term milestones. Across multiple studies, data points, and insights, one finding is clear: Companies that invest in brand-building amid a downturn emerge stronger, more resilient, and see more long-term benefits than brands that don’t.

Five areas to improve client-agency relationships

growth marketers partnerships By Staff Writer

The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it

IPG posts nearly 10% growth in Q1, updates 2022 forecast

earnings forecast growth ipg q1 By Alison Weissbrot

The holding company has changed its reporting segments to emphasize “integrated, multi-agency services.”

YouTube’s ad revenue growth rate decelerates substantially in Q1

ad revenue growth q1 youtube By Jessica Heygate

Video giant impacted by the war in Ukraine and continued headwinds in direct response advertising caused by Apple’s privacy crackdown.

Discovery+ exceeds expectations in India

challenges growth By Eularie Saldanha

Megha Tata, managing director of Discovery Communications India says the big ad spends continue to come through linear.

WPP's 'punchy' growth plan: 10,000 extra jobs, one third drop in travel

growth mark read wpp By Gideon Spanier

There will be £600 million in savings from new ways of working, says network's CEO Mark Read.

Impact announces APAC expansion

apac automation china growth japan partnerships By Faaez Samadi

Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.

WPP returns to sales growth as Read pledges to tackle 'underperforming operations'

ceo earnings growth mark read report sales wpp By Omar Oakes

New CEO commits to spending more and making structural changes to drive growth.

Facebook misses Q2 projections, stock drops 20%

advertising asia earnings facebook growth q2 revenue By Faaez Samadi

Despite ad revenue remaining very strong, Facebook’s warnings of “high single-digit” decline in revenue growth spooks investors.

Asia's middle-class is growing and you need to adapt

asia campaign growth ogilvy video By Olivia Parker

Co-CEO of Ogilvy & Mather Asia-Pacific says to prepare

'Clean and green' driving NZ brand growth in Asia

asia brands growth By Faaez Samadi

Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, managing director at Baldwin Boyle Shand.

Online video set for massive growth globally

advertising digital forecast global growth online report spend study video By Emily Tan

As ever greater numbers adopt mobile video viewing, adspend in the sector will continue to see large hikes, said Zenith’s latest report.

Major growth the driver behind WE’s APAC expansion

acquisition apac asia growth pitch we communications By Faaez Samadi

The recent acquisitions of Red Bridge Communications and Watatawa are key steps in a wider plan for WE Communications to aggressively grow its APAC footprint.

APAC CEOs need to step up social game: Hootsuite head

apac asia growth media social media By Faaez Samadi

Ryan Holmes says despite huge social-media growth in the region, more CEOs and businesses need to get on board to survive.

China, new economies driving ad market growth: GroupM

advertising forecast groupm growth report By Faaez Samadi

Global economic uncertainty has led to modest growth, but younger markets and the digital boom continue to over-contribute.

Slower growth in APAC ad market: Magna report

ad advertising apac growth market report By Faaez Samadi

The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.

Opportunity knocks in SEA music streaming: McKinsey

advertising asia growth music platforms report spotify streaming By Faaez Samadi

Local services shine in a booming market, but advertisers must innovate to seize the streaming opportunity.

Engaging young Muslims crucial for future brand success

brands growth muslim By Faaez Samadi

Members of ‘Generation M’ want brands to pay attention to their faith, and will reward those that do, according to Shelina Janmohamed, vice president of Ogilvy Noor.

CMOs first in the firing line if business targets not met: Accenture Strategy

accenture brands cmo growth marketing research strategy By Gabey Goh

To win the C-suite race and become indispensable, lead the disruptive growth agenda, says consultancy firm.

Nielsen: APAC leading the way in mcommerce expansion

apac commerce growth nielsen report study By Faaez Samadi

Global mobile purchasing activity is predicted to soar in the next few years, with the fastest growth taking place in Asia-Pacific, according to a new Nielsen study.

How to growth hack your way to successful marketing campaigns

digital growth By Christina Andersson

Christina Andersson, managing director at digital training company Hyper Island, explains how marketers can use creativity, analytical thinking and social metrics to achieve successful marketing campaigns.

China's ‘new normal’ in marketing

china consumer digital growth wechat By Chris Reitermann

Digital is undoubtedly a priority for marketing in China, but that insight alone isn’t enough to drive strategy. Brands and agencies need broader and deeper awareness of the market’s unique and varied drivers.

Optimistic caution: McCann’s APAC and global leaders discuss growth

adspend growth mccann strategy By Jason Wincuinas

Fresh off an excursion to visit McCann’s APAC clients and offices, Harris Diamond and Charles Cadell expressed enthusiasm about the global economic climate, their agency’s momentum and an optimal business structure for maximizing agency effectiveness and growth.

Asia-Pacific 2012 ad spend growth to slow slightly to 6.2 per cent: ZenithOptimedia

ad forecast global growth spend By Emily Tan

GLOBAL - The Eurozone's week economy has affected the Asia-Pacific region, leading ZenithOptimedia to downgrade its ad spend forecast for the region slightly, from 6.7 per cent in June to 6.2 per cent.

Mobile market in India driven by dual-SIM handsets: IDC

growth india market By Emily Tan

BANGALORE - A little customer insight goes a long way. When mobile phone manufacturers realised that Indians used two or more mobile subscriptions and were modifying their phones to accept more than one SIM-card, they started producing handsets with the capability already built in, according to a new study by consultancy IDC.

Choose Campaign site