Campaign Asia

Jaguar Land Rover appoints Accenture to global marketing duties with Spark44

Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.

Admix partners IAS to offer 'first ever' third-party verification for in-game ads

Four-year-old company wants to reassure advertisers that have been "hamstrung" by a lack of third-party verification for gaming ads.

Sorrell reveals 'firepower' for more S4 mergers

S4 Capital reports 71% y/y increase in organic revenue in Q1 2021 thanks to 'whopper' accounts, raises annual target.

Publicis Media wins global Google tech stack duties for Dettol maker Reckitt

Appointment comes after group secured Google Marketing Platform reseller status last year.

MediaCom launches global division to bring creative and media back together

Stef Calcraft will lead a new global leadership team.

Nick Emery returns to launch You & Mr Jones media division

Former Mindshare leader will enjoy $300 million war chest.

Dyson launches global media review

MediaSense is assisting the vacuum cleaner brand known for ditching bags.

Sorrell claims 'outstandingly successful' 2020 for S4

Former WPP supremo's venture grew organically by double digits despite the pandemic.

Time to end 'business as usual' media reviews

Is the end finally nigh for procurement-led reviews that set out to get more for less from media agencies?

Time to play: how gaming is becoming too big and creative for brands to ignore

Thanks to advances in tech and the ubiquity of mobile phones, gaming is evolving fast, and its popularity has only grown in the midst of lockdowns. Now, ad agencies are fully waking up to its true possibilities.

How tech giants slashed adspend by $1 billion during the pandemic

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.

WPP and TikTok partner on brand safety and ad innovation

TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.

AnalogFolk invests in global production company

Untold Fable will be run and minority-owned by Kate Tancred.

VW appoints agency after lengthy digital pitch

Tribal, the 20-year incumbent, successfully repitched.

Should social media companies alone have the power to ban Donald Trump?

Should the public be represented if digital media has created a new public square?

Dentsu confirms iProspect will swallow Vizeum in new global media network

iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.

Publicis Media exits Posterscope deal to bring OOH buying in-house

Omnicom and Havas remain the only major ad networks in the UK that use external agencies for the bulk of outdoor media-buying.

Publicis Groupe launches specialist gaming offer

UK-based Publicis Play will draw specialists from agencies across the group.

Google investigated over third-party cookie replacement plans

Campaigners liken Google to Goldfinger, but tech giant insists its initiative is part of an open discussion with the advertising community.

M&C Saatchi shares up a quarter on return to stock market

The ad agency group is still trading far below the level it was at when accountancy scandal was revealed in 2019.

Agency leaders endorse choose-your-ad platform Into-It

Lucky Generals' Danny Brooke-Taylor and The Barber Shop's Dino Myers-Lamptey are among those involved.

Infectious Media sells to Kepler Group with global expansion plans

Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4.

Agency models holding back digital transformation for brands, CMO survey warns

Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.

UK wants to create new ad market enforcer for Google and Facebook

Tech giants would be subject to fines for unacceptable behaviour and market abuse.

Five agency-brand models will define 2020s, UK's IPA finds

Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.

Havas wins $300 million global media for Douwe Egberts owner

Offline incumbent will now buy all the company's media outside North America.

YouTube launches audio ads

Head of music at video giant says the pandemic has “fundamentally changed the music industry forever” due to music concerts being cancelled.

Will Joe Biden's win help improve public trust in the media?

The 'fake news' mudslinger may be about to leave the swamp, but what can the incoming US president do to restore trust in an increasingly fragmented institution like the media?

S4 Capital boosted by tech clients as organic growth surges 23%

Sir Martin Sorrell's business makes 55% of its money from tech, well ahead of any other sector.

Why TikTok and Shopify are joining forces but need to be careful

Ecommerce has become the new social media battleground, but are these challenger brands joining forces in a way that could threaten Facebook, Google and Amazon?

'What was the alternative?': shock at WPP over Nick Emery’s sacking

Companies are becoming 'less forgiving' of mistakes, lawyers say.

Influential Euro regulator rules online advertising in GDPR breach

Belgium's APD-GBA is the lead enforcer on internet privacy for the European Union, so its findings will be seen as significant across the Continent.

Nick Emery was ousted from Mindshare after video call 'prank'

Last week's incident triggered complaint that led to the long-serving CEO's departure.

Warning for direct-response advertisers: emotional video ads 'drive market share'

Online video with ‘human’ and ‘unexpected’ features is more likely to generate market share, effectiveness authority Orlando Wood has argued in a new research paper.

Nick Emery is ousted as Mindshare global CEO after 'breach of conduct'

WPP said "inappropriate and offensive behaviour is not tolerated."

Les Binet urges marketers to measure Google searches to predict brand health

Effectiveness guru's new 'share of search' metric is a "fast, cheap and predictive number" for brands to track their standing, Binet said.

Dentsu set to merge iProspect and Vizeum in UK

The move follows an earlier combination of the two agencies in Australia, and is part of a global restructure to 'turbocharge' iProspect as a second media network to Carat.

Uptick in marketer confidence as fewer brands postpone spend: WFA data

Less than half of multinational companies are now deferring campaigns, compared to more than 90% in June.

Vice Media hires Nadja Bellan-White as first global CMO

She is tasked with uniting Vice portfolio and teams across marketing, branding and communications.

Addressable TV ads more memorable, study reveals

However, viewing on smaller screen appears to be less effective despite growth in TV viewing on smartphones.

Havas Media extends social equity marketplace to the UK

After reporting success with a similar scheme in the US, the group wants to make it easier for advertisers to buy digital media that targets underrepresented audiences.

Media industry urges Apple to hold talks over ad tracking changes

Proposed changes would see advertisers unable to automatically track iPhone users across apps.

Sorrell's S4 Capital manages to grow despite Covid-hit summer

Asia leads the way in gross profit as Sir Martin Sorrell's venture reports accelerating growth through the summer despite the pandemic.

Deloitte Digital expands creative shop Acne despite downturn

Swedish creative agency has been re-formed as a 'consultancy' during three years under Deloitte management.

Jacobs Douwe Egberts reviews global media account

Review puts Havas Media and Carat on alert.

TikTok woos emerging creative talent in new campaign

Multimedia campaign is billed as a 'love letter' to UK creators.

Google to pass on cost of 2% digital tax to UK advertisers

Cost will apply to media spend on Google Ads rather than demand-side platform DV360.

Carat poised to win Kraft Heinz media in Europe

Baked beans and ketchup giant is set to ramp up media spend by 40% for the second half of the year.

Here are three challenges that await Wendy Clark at Dentsu Aegis Network

She has the personality and experience Dentsu demands for its international business. But can she add firepower to its creativity and culture?

Most children's websites show age-restricted ads, sting by UK ad regulator reveals

Gambling, alcohol, e-cigarettes and HFSS ads were found on media popular with children by the ASA operation.

Facebook to roll out news service in India

Facebook has pledged to pay publishers to ensure their content is available in the News tab.

Four agency groups line up for Sanofi global media pitch

Winning media buying company could help market a vaccine for Covid-19 after French pharma company announced human trials for an experimental drug.

A closer look at Omnicom and Spotify's $20m podcast advertising deal

Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.

Snapchat launches brand profiles to strengthen advertiser ties with users

Platform wants brands to build permanent archives to which users can keeping coming back.

Agency groups face 'below-average' long-term growth after Covid, top bank warns

Credit Suisse report says industry will grow by 1% after pandemic.

R/GA strategy chief Rob Campbell exits in restructure

Interpublic agency confirms it has made redundancies amid coronavirus crisis.

Hot Take: Apple's App Clips may have come at just the right time for brands

Watch VMLY&R's Gracie Page explain why Apple's upcoming tool was the key takeaway for marketers from the tech giant's annual developer conference.

Facebook failed to stop users finding white-supremacist content with 'KKK' searches

Platform's approach to civil rights remains 'too reactive', report warns.

Twitter hiring for people to work on new subscription platform

"This a first for Twitter!", the company says in a move that could mean less reliance on ad revenue.

'I'm not here to do a quick flip': Blippar's turnaround CEO Faisal Galaria eyes AR boom

Once a runaway UK tech success story, ex-unicorn Blippar is now a much smaller operation following financial calamity and a restructure. But the man tasked with rebuilding the AR specialist is bullish that the stars are now aligning for a brighter future.

Omar Oakes