Campaign Asia

Facebook defends 'ethnic affinity' ad targeting

Facebook has been criticised for allowing advertisers to discriminate between users in ad campaigns based on their "ethnic affinity".

Jaguar Land Rover calls global media review

Review, expected to take six months, begins as brand resumes online advertising.

Brands accused of funding terror groups through online ads

Global brands are reportedly funding Islamic extremists, pornographers and white supremacists by unwittingly advertising on their websites.

CHI wins McVities and Godiva's international accounts, including India

CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches.

HTC seeks agency for global smartphone launch

HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year.

Huawei's pitch conduct branded 'unacceptable'

The China-based tech company has been accused of an "unacceptable" lack of transparency as it holds pitches with creative agencies for a global brief to launch a new smartphone.

Movers clear out Maurice Lévy's office

The Publicis Groupe chief has put his office up for rent on Airbnb after watching it get stripped bare while he delivered his annual holiday message.

Premier League begins hunt for global media agency

Move follows new brand identity after the league parted ways with Barclays

Facebook ad revenue rockets 63 percent to $6.24 billion

Mobile ad revenue continues to be Facebook’s major source of revenue.

Cannes Lions sees record 43,000 award submissions

Increases seen in 18 of 24 categories, with Product entries nearly doubling.

Viagra faces stiff competition as Pfizer calls ad review

Pfizer, the global pharmaceuticals giant, has kicked off a global review of its advertising requirements ahead of an international campaign for Viagra due to launch first in the UK next year.

Ogilvy and WPP top Effie Index

Ogilvy & Mather has been named as the most effective ad network in the world by the Effie Index, while its owner, WPP, was named the most effective holding company for the fifth year in a row.

WPP lawyers: Martinez made rape joke to 'lighten the tension'

Legal wrangling over admissibility of tape continues with affidavits from top JWT execs saying the joke was harmless.

Facebook to make desktop ad-blockers ineffective

Facebook has taken the step of rendering ad-blockers ineffective on its desktop website by making them "indistinguishable" from non-commercial content, as well as giving users more control over which ads they see.

Dentsu takes majority stake in global CRM and data analytics agency Merkle

Dentsu Aegis Network is to acquire a majority stake in Merkle, the largest CRM, independent data analytics and performance marketing agency in the US.

Mondelez launches content deal with Buzzfeed within new marketing model

Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant".

Johnson & Johnson consolidates global media into UM's J3

Johnson & Johnson has chosen UM's J3 as its global media agency after a competitive pitch.

Facebook promotes APAC Creative Shop head to global lead

Rapha Vasconcellos currently leads Facebook's in-house agency in Asia-Pacific.

GSK moves global Panadol ad business into bespoke WPP team

Grey previously held the global ad account and will continue to work on creative for Panadol within the bespoke WPP team based in Singapore.

Decoding Mark Zuckerberg's plea for 'new regulation'

Let's interpret key passages from Facebook founder's manifesto.

Facebook to replace ad relevance score with deeper metrics

Three new metrics will replace the four-year-old single relevance score.

R/GA's new boss Sean Lyons is no Bob Greenberg (nor is he trying to be)

The agency's global chief executive is worried about unicorn tech giants taking away his talent. Not that you'd know it from his understated demeanour.

Sorrell pockets £2.5m from WPP, a year after abrupt exit

Former chief executive would have got an estimated £5m more if WPP's share price had not dropped.

Twitter reveals 'smart' camera ambitions

Twitter has spent the past year improving how users can interact with, discover and share more content around big events.

Ex-Red Bull marketer wants to pay people to watch online ads

Gener8, a browser add-on, allows users to select what type of ads they want to see.

Google hit with third Europe antitrust fine over online ads

Internet behemoth 'blocked' rivals Microsoft and Yahoo from selling ads in Google search results pages.

Google eyes future of using less data for ads as prediction power improves

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

Instagram introduces in-app checkout

Picture-sharing app will keep 'small cut' of each sale it makes in-app.

Sorrell's S4 Capital posts £20.1m pre-tax profit

Only 6% of revenue came from APAC.

Did you know David Beckham speaks nine languages?

Actually, he doesn't. But 'deepfake' voice tech makes it look like he does in this anti-malaria campaign by R/GA London.

Arthur Sadoun: Epsilon will not be another Sapient nightmare

'We have learned a lot,' Publicis Groupe chief executive insists.

Bing Ads rebrands as Microsoft Advertising

Microsoft now says it wants 'go above and beyond search' with new online advertising products.

Amazon ad revenue slows to (only) 34% growth

Slowdown in retail giant's 'other' services is greater than expected.

Snap beats user growth expectations

Snapchat owner's operating loss is shrinking, with major advertisers expected to keep the faith this year.

Facebook bottom line hit by expected $3 billion fine

Facebook believes the landmark US Federal Trade Commission fine over privacy breaches could be as much as $5 billion.

Twitter ad revenue up 18% as it stops reporting monthly user numbers

Social platform is replacing declining count of monthly users with 'monetisable daily active users'.

Martin Sorrell: S4 Capital 'just listens' to need for speed

Ex-WPP boss' fledging venture grew by more than a third in first quarter of 2019.

Google ad revenue growth slows amid price 'headwinds'

Internet's dominant company is not growing traffic volumes to make up for downward ad prices.

Facebook considers hiding 'likes' in similar move to Instagram

Facebook: 'likes' might be disappearing

Google accused of using 'GDPR workaround' to feed personal data to advertisers

Evidence submitted to Ireland's data watchdog raises questions about Google's Authorized Buyers ad exchange.

WPP confirms sale of stake in VCCP and CSM owner Chime

Sale comes four years after WPP and Providence Equity bought agency group for US$473 million.

Facebook expands playable ads and transparency for brands

Facebook is also introducing more transparency for advertisers on how effectively their creative is being used.

Now Ireland is investigating Google over GDPR

If found guilty, it would be second time a European regulator has taken action against Google.

Cannes Lions entries down again despite Publicis return

Entries fall again despite Cannes Lions launching two new award categories this year.

P&G CMO Pritchard: Ad agencies have raised game thanks to 'fixed and flow'

Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.

Tourism Australia returns to M&C Saatchi

Tourism body returns to agency that created controversial 2006 ad 'So where the bloody hell are you?'.

Jaguar Land Rover appoints Accenture to global marketing duties with Spark44

Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.

Facebook allows users to limit data shared with advertisers

Following its pledge to improve privacy controls, Facebook is rolling out Off-Facebook Activity.

Publicis Sapient hires AKQA's Ian Wharton as global experience team ECD

John Maeda's team is continuing to grow.

Alcatraz escape mystery may have just been solved with facial-recognition tech

Accenture Interactive agency Rothco has tried its hand at detective work.

Facebook rethinks plan to insert ads into WhatsApp

Team tasked with integrating advertising into app has reportedly disbanded.

ICO eyes formal real-time bidding regulation after being 'ignored'

Data watchdog threatens 'wider powers' as it continues to investigate RTB process.

Samsung and L'Oreal ads found on climate change denial YouTube videos

People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.

Google's two-year cookie deadline: are advertisers ready to change?

Marketers know the days of using trackers for third-party data are coming to an end, but only a minority report confidence in using their own first-party data. And what technologies will replace cookies in browsers such as Chrome?

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.

Manchester United hunts first creative director

UK's biggest football club wants someone with a decade's experience working in agencies.

Samsung's 'space selfie' satellite lands in someone's garden in Michigan

'Unbelievable, look what just fell out of the sky,' resident says.

Snapchat widens brand opportunities with desktop Creative Kit launch

Similar tools were previously only available for mobile apps.

Twitter's 'bugs' drag Q3 ad revenue down to single-digit growth

Moves to fix improper data-sharing with advertisers have cost platforms millions in ad dollars.

TikTok launches 'Fun and safe' campaign to address young user concerns

Short-form mobile video app has faced wave of negative press this year.

Isobar rolls out global in-housing service

'Hysteria over in-housing has reached fever pitch,' Dentsu agency warns.

Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.

Twitter is taking a risk with political ads ban

It's not about the money; it never has been. It's about social media companies having clear policies and being able to enforce them, argues Campaign's Omar Oakes.

Programmatic OOH tipped to go 'mainstream' in 2020

Media agencies say they are beginning to change team structures to accommodate more programmatic trading in OOH.

Facebook drops appeal over UK Cambridge Analytica fine

Social media giant is not admitting liability over much-publicised data breach.

Blippar picks new CEO after being bought out of administration

Founder and ex-CEO Ambarish Mitra remains influential figure as chief product officer.

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

AnalogFolk appoints global CEO

The agency has bought the consultancy run by former Publicis Worldwide boss Guy Wieynk and appointed him CEO.

Google wins European 'right to be forgotten' case

Europe's top court rules that 'right to be forgotten' should be enforced only in Europe.

Snapchat enables three-minute ads and 'goal-based' bidding

Platform is keen to attract more advertising from entertainment companies.

Snap insists TikTok is a 'friend' after posting strong user and revenue growth

User growth was particularly strong from outside North America and Europe last quarter.

Zoom forms security council to tackle privacy criticisms

There will also be an advisory board for CEO Eric Yuan.

Is adspend recovery in Asia sign of good news to come in the West?

East Asia is seeing resurgence in adspend on social media as region recovers from pandemic.

'Third-party cookies are already ineffective': Lessons from Google SameSite delay

Google's move has little to do with keeping marketers happy and everything to do with minimising disruption.

Google and Twitter reverse coronavirus ad bans

Platforms had initially banned coronavirus-related paid messaging in order to stop spread of misinformation.

Double-digit increase in media spend on ads.txt inventory

BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.

Xaxis launches creative hub to 'push envelope' on new digital ad formats

CEO says creative and media 'will and should' be brought back together.

Snapchat goes bigger into image recognition and AR maps amid spate of launches

The company's second annual Partner Summit announced a range of new features and updates that open up the platform more to third-party developers and publishers.

Huawei launches UK press campaign in fightback over 5G security concerns

Huawei stresses it is employee-owned private company whose model resembles John Lewis.

Instagram audience overtakes that of Facebook on big brand pages

Study of world's biggest brand pages reveals what could be landmark moment for Facebook.

Twitter ad revenue growth fails to bounce back strongly

Social media company is developing products in 2020 that will enable more direct-response advertising formats.

A closer look at Omnicom and Spotify's $20m podcast advertising deal

Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.

Snapchat launches brand profiles to strengthen advertiser ties with users

Platform wants brands to build permanent archives to which users can keeping coming back.

Hot Take: Apple's App Clips may have come at just the right time for brands

Watch VMLY&R's Gracie Page explain why Apple's upcoming tool was the key takeaway for marketers from the tech giant's annual developer conference.

Agency groups face 'below-average' long-term growth after Covid, top bank warns

Credit Suisse report says industry will grow by 1% after pandemic.

R/GA strategy chief Rob Campbell exits in restructure

Interpublic agency confirms it has made redundancies amid coronavirus crisis.

Facebook failed to stop users finding white-supremacist content with 'KKK' searches

Platform's approach to civil rights remains 'too reactive', report warns.

Twitter hiring for people to work on new subscription platform

"This a first for Twitter!", the company says in a move that could mean less reliance on ad revenue.

OMD UK office shuts over coronavirus scare

One of the UK's biggest media agencies is among the first of the country's major businesses to send people home after an employee travelling from Asia showed "flu-like symptoms".

Beachfront, Beeswax and LiveRamp join forces on connected TV

Three adtech companies have agreed a partnership to enable advertisers to improve audience targeting within privacy constraints on connected TV.

Tamara Ingram to exit Wunderman Thompson

Former JWT boss is leaving later this year.

TikTok launches family mode in latest safety push

Move is latest attempt to improve the safety of the environment for young users.

John Maeda: a dataful mind

Not one to shy away from controversy, Publicis Sapient's chief experience officer wants the ad industry to move toward a 'dataful' open-source approach, based on computational principles.

Sponsored posts with #ad on Instagram almost double

Snapchat features 'real friends' in debut global ad campaign

Focus on user authenticity will be seen as challenge to rivals.

Uber to axe one-third of global marketing team

Four hundred marketers will lose jobs as part of restructure.

Less is more when it comes to online advertising, research suggests

Does brand recall get worse the more we see online ads?

Twitter reports ad revenue up 21%, but warns of tougher months ahead

Twitter also confirmed it will begin putting warning labels on hate speech by elected politicians.

Facebook finds fresh Microsoft/Sony data breach

FTC confirms $5bn Facebook fine, criticises the company's 'deceptive' behaviour, and announces it is suing Cambridge Analytica.

Facebook launches 'first of its kind' lawsuit over ad fraud

Facebook claims the two developers, based in Hong Kong and Singapore, installed malware on a user's phone in order to generate fake clicks on ads.