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mark read

Former WPP boss Mark Read announces next move
mark read wpp By Beau Jackson

Read announced his departure from WPP in June.

WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
cindy rose mark read wpp By Will Green

Shares will vest over five-year period.

All WPP employees must become 'AI superusers,' says new CEO Cindy Rose at NYC town hall
cindy rose mark read wpp By David Brown

Rose is “charismatic” and has made a “positive first impression,” said one WPP exec.

WPP Media global growth strategist Shaun Frazao departs
cindy rose mark read shaun frazao wpp wpp exits By Beau Jackson

The head of data and technology, global growth, exits the business after seven years.

Andrew Scott, WPP’s global COO and M&A guru, to step down after 27 years
andrew scott cindy rose exits and entrances ma mark read wpp By Gideon Spanier

Close ally of outgoing CEO Mark Read will support new boss Cindy Rose until end of 2025.

Mark Read calls WPP Media restructure ‘disruptive but necessary’
mark read wpp media By Beau Jackson

Read was speaking on the investor call on August 7 following WPP’s H1 financial results.

WPP slashes bonuses and dividend; incoming CEO Cindy Rose to review strategy
cindy rose mark read wpp By Gideon Spanier

Agency group cuts staff incentives by 60%.

Martin Sorrell says WPP may be 'too far gone' for Rose to turn around
cindy rose mark read martin sorrell By Beau Jackson

The founder and former CEO of WPP weighs in on CEO appointment.

WPP recruits Microsoft exec Cindy Rose to replace Mark Read as CEO
ceo appointment cindy rose mark read wpp By Gideon Spanier

She is already a WPP non-executive director on its board.

WPP's 'pretty grim' profit warning: stock market analysts react
mark read revenue forecast wpp By Gideon Spanier

Analysts assessed whether further downgrades will be a broader industry issue.

WPP closes in on new CEO as some big names ruled out
mark read wpp By Gideon Spanier

Decision by board coming 'sooner than expected', sources suggest.

WPP never seized control of its destiny under Mark Read’s leadership
mark read martin sorrell wpp By Gideon Spanier

Departing CEO had some notable successes, but the company has struggled.

Mark Read to step down as WPP CEO after seven years
mark read wpp By Gideon Spanier

Board begins formal search for new CEO.

Mark Read: 'People are happier when they’re in the office'
mark read return to office wpp By Shauna Lewis

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.

WPP eyes India for growth as global revenue faces headwinds
mark read waves wpp

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.

WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA
akqa earnings season mark read wpp By Beau Jackson

CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.

WPP offers free Friday lunches to lure staff back to office
mark read returntooffice wpp By Alessandra Scotto di Santolo

The initiative is part of an effort to enhance the on-campus experience.

WPP removes references to DEI in latest annual report
dei gender equality mark read wpp By Alessandra Scotto di Santolo

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.

Mark Read: 'AI will unlock adland's productivity challenge'
ai mark read By Lucy Shelley

AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.

Mark Read on WPP’s creative agencies slump, big clients spending more and four-day office mandate
akqa creative agencies four day office mandate mark read omnicomipg merger wpp By Gideon Spanier

CEO dismissed idea WPP might sell AKQA in Campaign interview.

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate
mark read remote working return to office wpp By Danny Rogers

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

5 questions for WPP CEO Mark Read on the FGS sale
earnings report earnings season mark read wpp By Steve Barrett

PRWeek's Steve Barrett chats with the holding company chief about why WPP sold FGS Global.

WPP now expects revenues to decline in 2024 after cutting forecast and 3,000 roles
apac china elon musk group m h1 earnings india mark read wpp x By Gideon Spanier

China's Q2 revenues declined by 24.2%, impacting overall Asia-Pacific performance.

WPP appoints new global CEO of GroupM as Christian Juhl steps down
brian lesser essencemediacom groupm mark read wpp By Beau Jackson

GroupM leadership shake-up to be effective from September this year.

Was WPP right to give Elon Musk a platform at Cannes Lions?
cannes elon musk lions mark read By Lucy Shelley

Elon Musk’s presence at Cannes Lions sparked debate along the Croisette and across adland.

WPP chief exec Mark Read targeted by deepfake scammers
ai mark read wpp By Will Green

Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.

WPP’s Mark Read: Why 2024 will improve after Q1 despite client delays and China challenges
cannes financials mark read wpp By Gideon Spanier

New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.

WPP’s Mark Read sees pay package fall 33% to $5.6 million
mark read wpp By Ben Bold

Annual report also reveals WPP chair Roberto Quarta will stay on longer than expected.

WPP’s Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cuts
groupm mark read ogilvy vml wpp By Gideon Spanier

The CEO talks to Campaign after WPP's revenues grew less than 1%.

Publicis pays record $578 million bonus pot but slashes freelancers by 27%
mark read Publicis By Gideon Spanier

Using fewer freelancers has improved margin and saved nearly $133 million.

‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger
ma mark read mergers and acquisitions wpp By Steve Barrett

EXCLUSIVE: Mark Read details the thinking behind the move, including what role AI may have played.

WPP's Mark Read among industry figures receiving royal New Year's Honours
mark read wpp By John Harrington

Some senior figures from the marcomms sector have been recognised in UK King Charles' New Year Honours list.

Mark Read: We haven’t been slow to simplify WPP, we’re dealing with Sorrell’s ‘30 years of inactivity’
earnings groupm mark read ogilvy sir martin sorrell vml wpp By Gideon Spanier

WPP's CEO talks to Campaign after Q3 revenue decline.

Top investor David Herro on WPP vs Publicis and why he's keeping faith in agencies
mark read martin sorrell Publicis wpp By Gideon Spanier

WPP has been 'moving the ball forward,' despite 'extremely disappointing' share price, top US fund manager says in an interview with Campaign.

After five years of evolution, does WPP need to be more radical?
mark read wpp By Gideon Spanier

Agency group, which used to be the world's biggest, faces pressure on multiple fronts.

We are not using AI to cut costs: Mark Read
mark read rob reilly wpp By Noel D'souza

WPP's CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising.

Global agency chiefs explain India's strategic importance
hiroshi igarashi jane linbaden john wren mark read martin sorrell philippe krakowsky yannick bollore By Campaign Editors

EXCLUSIVE: Leaders of the world's top marketing communications holding companies describe the role their Indian operations play and why the market is increasingly critical to success.

Is radical honesty better in the era of AI?
ai automation mark read sounding board technology wpp By Staff Reporters

SOUNDING BOARD: WPP's CEO Mark Read recently admitted the company is using AI to cut costs. As investment in the space ramps up, is it better for industry leaders to be upfront about the impact it will have, be it good or bad?

WPP downgrades growth forecast as tech clients cut spending
earnings season mark read wpp By Will Green

Organic growth of 9% in the UK but a 4.5% decline in the US.

WPP’s Mark Read on tech slowdown: ‘They're trying to get their margins back’
earnings season mark read wpp By Alison Weissbrot

The holding company lowered its growth forecast as a pull back in tech company spending ate into its US and global growth.

WPP's Mark Read sees pay package surge
mark read wpp By Shauna Lewis

The holding company's resurgence has resulted in a near-doubling of Read's compensation.

Mark Read: Fears about agencies were ‘overblown’ after we grew faster than FAANGs
inflation mark read wpp By Gideon Spanier

Inflation encourages clients to invest in marketing, WPP CEO says.

Mark Read: The best ideas don't answer just one problem, but many
cannes cannes lions creativity mark read wpp By Mark Read

Creative thinking can and should have a wider impact beyond advertising, but can only do that if the industry works harder to attract a more diverse workforce, according to the chief executive of WPP. This is the latest in our exclusive series of essays by global agency chiefs ahead of Cannes Lions.

WPP’s Mark Read on MediaCom merger, pitch pipeline and halving Cannes attendance
cannes mark read wpp By Gideon Spanier

CEO talks to Campaign after upgrading growth forecast.

WPP's Mark Read on why Coca-Cola, Google and Unilever are pivotal to the network's future
cocacola mark read wpp By Gideon Spanier

He talks to Campaign after "very strong" 2021 results and reflects on growing spend in digital marketing, media, ecommerce, data and technology.

WPP smashes bonus targets with big staff payout after 'outstanding' year
mark read wpp By Gideon Spanier

Growth in organic revenue of 12.1% puts it near top of the peer group

Mark Read on proving WPP doubters ‘wrong’
mark read Publicis wpp By Gideon Spanier

The CEO, who says Q3 results showed the resilience of the agency sector, talks to Campaign about battling Publicis to be the biggest agency group.

WPP’s Mark Read on the surprising recovery, delayed office return and JWT case
advertising mark read wpp By Gideon Spanier

CEO also discussed bonuses and war for talent.

WPP’s Mark Read on ESG and turning down clients who don’t ‘do the right thing’
esg mark read wpp By Gideon Spanier

“Demand is off the scale” for ESG-related work, agency giant says.

Jens Monsees departs as WPP AUNZ CEO just 20 months after taking role
ceo mark read By Staff Reporters

The business in the interim will be led by the agency brand leaders, supported by WPP AUNZ CFO Chris Rollinson and an executive committee chaired by WPP COO Andrew Scott.