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creative agencies

Mark Read on WPP’s creative agencies slump, big clients spending more and four-day office mandate
akqa creative agencies four day office mandate mark read omnicomipg merger wpp By Gideon Spanier

CEO dismissed idea WPP might sell AKQA in Campaign interview.

The celebrity creative vs the everyday creative
creative agencies ultrasupernew By Sarah Emmanuel-Cheong

How indie and network agencies cater to both, according to UltraSuperNew’s general manager.

McCann seeks impetus following mixed results in 2020
advertising agencies agency report card agency report cards apac creative agencies evaluation ipg mccann research By Staff Reporters

AGENCY REPORT CARD: For a creative agency used to being a lodestar, 2020 was middling at best for McCann, as keeping the lights on and people engaged took precedence over ambitious growth plans.

Can creative power Publicis’ plan B?
advertising agencies agency report card agency report cards apac creative agencies evaluation Publicis publicis creative research By Staff Reporters

AGENCY REPORT CARD: The agency network has been known for years for its strong, independent creative agencies. With Power of One being the new anthem, we analyse how this sum-of-the-parts strategy fared in 2020.

BBH’s last stand as an agency network
advertising agencies agency report card agency report cards apac bbh creative agencies evaluation research By Staff Reporters

AGENCY REPORT CARD: Find out how the Publicis Groupe agency fared in 2020, faced with a future as a standalone—and standout—creative boutique rather than as an agency network.

Wunderman Thompson’s growth pangs
advertising agencies agency report card agency report cards apac creative agencies evaluation media agencies research By Staff Reporters

AGENCY REPORT CARD: The year 2020 was meant to be the year the WPP creative shop left its integration challenges behind and launched full-tilt into the market. But, CEO Annette Male instead had to play defence.

Agency Report Card 2020: AKQA
advertising agencies agency report card agency report cards akqa apac creative agencies evaluation media agencies research By Staff Reporters

The nature of AKQA’s work meant it was well-placed to help clients navigate online experiences for the first time, helping it sail through the pandemic. But it’s strapping in for a bigger, bumpier ride in 2021.

Agency Report Card 2020: Ogilvy
advertising agencies agency report card agency report cards apac creative agencies evaluation ogilvy research By Staff Reporters

The creative-digital-PR behemoth once again proves that it’s untouchable when it comes to financial earnings. But is size a guarantee of creativity, innovation and culture?

Are creative shops on borrowed time?
creative agencies wpp By Kate Magee

As WPP recently revealed that all its creative agencies had returned negative growth in the five years to 2019, what does the future hold for this traditional agency model?

Agency Report Card 2020: Publicis Creative
advertising agencies agency report card agency report cards apac creative agencies evaluation publicis creative research By Staff Reporters

For the first time, we grade Publicis’ creative capabilities en masse, rather than as disparate agencies. How did the network fare?

Agency Report Card 2020: R/GA
advertising agencies agency report card agency report cards apac creative agencies evaluation research rga By Staff Reporters

The agency's progressive innovations may have helped it remain stable during the pandemic, but did it manage to balance its extravagant tech offerings with smart business sense?

Agency Report Card 2020: TBWA
advertising agencies agency report card agency report cards apac creative agencies evaluation research tbwa By Staff Reporters

Sean Donovan’s entry into the region is beginning to bear fruit as evidenced by sturdy leadership, strong creative work and a healthful workplace culture. Was this enough to shield the agency from the storm of the pandemic?

Best ads of all time: Forsman & Bodenfors creatives
creative agencies creativity forsman bodenfors By Surekha Ragavan

We put the agency's senior team on the spot about their picks for best (and most overrated) work.

West still prejudiced against Asian work: Forsman & Bodenfors CEO
awards creative agencies creativity By Surekha Ragavan

As the Swedish agency builds its brand in Asia, it calls out ‘Western-washing’ of international awards and creative standards.

NEW BUSINESS LEAGUE: August update
advertising agencies asia creative agencies data media agencies new business league By Staff Reporters

ASIA-PACIFIC - JWT and TBWA jump up the creative rankings, while OMD and Carat switch places in media.