UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.
True
ultrasupernew
How a little cultural wit helped Canva land in Japan
spikes
ultrasupernew
2025 Cannes Contenders: UltraSuperNew creatives place their bets
2025 cannes contenders
cannes
cannes lions
cannes2025
canneslions2025
ultrasupernew
UltraSuperNew's creative chiefs in Tokyo pick the APAC campaigns that stand a good chance of winning a Lion.
Yousician's new campaign hits a familiar chord: Good intentions, terrible song choices
ad nut
ultrasupernew
yousician
Created by UltraSuperNew Tokyo, the spot transforms a sweet father-of-the-bride tribute into a full-blown metal meltdown—and a perfectly awkward lesson in why timing is everything.
How Japanese car brands can race past US tariff adversity
japan
marc wesseling
tariffs
ultrasupernew
UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.
Not a masterpiece but Skyn's V-Day ad ditches kawaii clichés
marketing
sexual wellness
skyn
ultrasupernew
EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.
2024 Cannes Contenders: UltraSuperNew's promising picks
cannes
cannes lions
ultrasupernew
As the race for Cannes heats up, UltraSuperNew's group creative director predicts which campaigns will come out on top.
Love, limitations and an AI experiment: Skyn's Valentine's Day campaign
skyn
ultrasupernew
Premium condom brand Skyn creates a safe framework for two AI platforms to go on a live digital date. Awkward yet poignant, the love story pulls heartstrings.
Skyn desires to touch souls, not just bodies this Christmas
sexual wellness
skyn
ultrasupernew
For a generation losing interest in sex, Skyn creates whispers of intimacy and hushed desires for a deeper connection in its latest Christmas offering. Here’s an exclusive peek.
Flaccid but playful, condom brand Skyn rolls out latest pleasure chase
sexual wellness
skyn
ultrasupernew
'No Skyn, no loving'? No excitement, no kidding, says Ad Nut.
2023 Cannes Contenders: UltraSuperNew picks top APAC campaigns
cannes lions
ultrasupernew
The group creative director at UltraSuperNew picks standout campaigns that have a chance of scoring at Cannes this year.
Condom brand Skyn undresses intimacy in Japan for all to see
skyn
ultrasupernew
The sweet campaign by UltraSuperNew ahead of Valentine's Day shows intimacy in a new light when couples' private moments are shared publicly.
AOY Insights: UltraSuperNew crowned ‘Independent Agency of the Year’ in Japan and Korea for second consecutive year
agency of the year
aoy
ultrasupernew
Tokyo’s UltraSuperNew earns another gold award with its focus on Gen Z, commitment to causes and shattering taboos.
Creative Minds: Why Yousuke Ozawa looks up to Spike Jonze and Michel Gondry
creative minds
japan
ultrasupernew
It was the love of ‘90s music videos that led the creative director at UltraSuperNew Tokyo to a career in advertising.
What would you tell your partner if you met them again for the first time?
japan
sexual wellness
skyn
ultrasupernew
In an odd but intriguing experiment for Japanese condom brand Skyn, a married couple goes under the spell of hypnosis to ‘meet for the first time’.
The celebrity creative vs the everyday creative
creative agencies
ultrasupernew
How indie and network agencies cater to both, according to UltraSuperNew’s general manager.
Cannes Contenders: UltraSuperNew picks top five APAC campaigns
cannes contenders
cannes lions
ultrasupernew
Sarah Emmanuel-Cheong picks APAC campaigns that have a chance of scoring a Cannes Lions this year.
Independents, unlimited: Agency leaders see only upsides
agencies
independents
indie
tsla
ultrasupernew
wieden kennedy
The heads of thriving independent agencies around APAC explain why it's a fine time to be in charge of their own destiny, and why they wouldn't have it any other way.
Condom brand goes for the soft sell
sexual wellness
skyn
ultrasupernew
A new spot for Skyn condoms by UltraSuperNew Tokyo shows a couple engaging in a unique style of foreplay that involves marshmallows and other squishy items.
Greenpeace shows the downsides of a carbon-free future
greenpeace
ultrasupernew
A pan-Asia campaign by UltraSuperNew Tokyo introduces us to the few people whose lives would be worse in a world that moves beyond fossil fuels.
Creative Minds: Kelly Ann Nguyen's many sources of inspiration
creative minds
ultrasupernew
We get to know the art director and social team lead at UltraSuperNew Tokyo through her answers to 11 questions. Learn how fashion led her to adland, why she sang to children for money, who her creative influences are, and who did her tattoos.