At 87, Worldwide Partners is tearing up the holdco playbook with no HQ, no hierarchy—just a network out to prove that being connected beats being controlled. CEO John Harris talks to Campaign Asia-Pacific.
True
independents
Inside the reverse holding company: 'The future belongs not to the networks but the most networked'
independents
john harris
worldwide partners
wpi
Influencers are eating China's agency lunch
ad agencies
china
humphrey ho
independents
influencer marketing
marketing budgets
Even as ad budgets rise in China, agencies are missing out as brands go directly to influencers and platforms. Humphrey Ho breaks down the implications for traditional shops.
Australia’s Match & Wood and Involved Media crack global Indie media top three with big wins
independents
indie ranking
Meanwhile, German agency JOM takes the lead in the April indie rankings.
Why it's a great time to be an indie right now
independents
Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.
Global indie agency rankings: Wondrlab and LS Digital top ranked from APAC
independents
Also featuring on the global list are Centrick and NP Digital.
Global indie agency rankings: Wonderhood catapults into creative league
independents
Seven shops entered the media rankings for the first time in 2023 as APAC's LS Digital and Atomic 212 advance.
Global indie agency rankings: W&K and PMG top tables
independents
indie
indie rankings
India's Wondrlab and LS Digital among top APAC performers.
Independents, unlimited: Agency leaders see only upsides
agencies
independents
indie
tsla
ultrasupernew
wieden kennedy
The heads of thriving independent agencies around APAC explain why it's a fine time to be in charge of their own destiny, and why they wouldn't have it any other way.
Indie creative shop Across The Pond expands into China
agency
china
independents
The agency, which has offices in London, San Francisco and Singapore, has hired Li Wei as Shanghai-based MD for Greater China.
HK independent agencies enter new growth phase
independent agencies
independents
ogilvy
wpp
HONG KONG - Conventional logic dictates that the muscle and scale of big agencies will almost always overwhelm smaller, independent players in the advertising industry. But that notion may be being turned around in Hong Kong and Mainland China.