In a first-of-its-kind case, Australian authorities have slapped a US$27,608 penalty over undisclosed influencer gifting.
True
influencer marketing
Australian company fined for telling influencers to conceal paid posts
influencer
influencer marketing
influencers
regulation
regulations
social media
Unilever appoints influencer agency for global food business
influencer marketing
unilever
Seven agencies pitched for the account, which covers Knorr and Hellmann's.
Publicis Groupe to acquire SEA influencer agency Hepmil Media Group
hepmil
hepmil media agency
influencer marketing
ma
mergers and acquisitions
publicis groupe
Singapore-based Hepmil works with more than 450 brands through a network of over 3,000 creators.
Is it time for Asia’s creators to unionise?
content creation
influencer marketing
unions
content creation
influencer marketing
unions
A US$40 billion industry built on creativity still runs on handshake deals. Inside the creator economy’s “cowboy” problem and why unionisation might finally bring law and order to the Wild West of influence.
Is it time for Asia’s creators to unionise?
content creation
influencer marketing
unions
content creation
influencer marketing
unions
A US$40 billion industry built on creativity still runs on handshake deals. Inside the creator economy’s “cowboy” problem and why unionisation might finally bring law and order to the Wild West of influence.
Influencers are eating China's agency lunch
ad agencies
china
humphrey ho
independents
influencer marketing
marketing budgets
Even as ad budgets rise in China, agencies are missing out as brands go directly to influencers and platforms. Humphrey Ho breaks down the implications for traditional shops.
Why it’s time we took Singaporean content creators more seriously
content creation
influencer marketing
influencers
serious media
social media
Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.
India's ad body changes influencer rules for health and finance sectors
advertising standards council of india
asci
health influencers
influencer marketing
The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.
Why B2B influencers are an essential spend for marketers
b2b
influencer marketing
influencers
linkedin
marketing
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
Chinese influencer Li Ziqi returns, sparking renewed interest in traditional cultural practices
douyin
influencer marketing
Renowned Chinese internet personality, Li Ziqi returns to content creation after more than three years, positioning herself as a champion of traditional cultural practices amid their growing popularity in China.
How to leverage the convergence of affiliate and influencer marketing
influencer marketing
marketing
Affiliate and influencer channels were once treated separately, managed by different teams. However, brands are now realising the benefits of integrating both to drive full-funnel results, opines Impact.com CMO, Cristy Garcia.
Disinfluencer launches crowdfunded disability campaign in Australia
australia
dei
disability
influencer marketing
The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.
Narrative creates Board of Influence to navigate burgeoning creator landscape
creator economy
influencer marketing
we are social
EXCLUSIVE: We Are Social’s earned-led subsidiary will appoint new creators annually to serve as a board of directors advising on creator marketing.
Robinhood and Dot Media collaborate to combat hunger in India
influencer marketing
The campaign aims to leverage influencers and creators for humanitarian action to support the underprivileged.
Ministry of Consumer Affairs seeks integrated social media agency
influencer marketing
pitch
public relations
The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.
How to optimise your investments in Asia’s complex influencer ecosystem
influencer marketing
r3
social media
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
Over 70% of brands are investing in influencer marketing in India, says new EY report
digital marketing
ey
influencer marketing
social media
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
Over 70% of brands are investing in influencer marketing in India: EY
digital marketing
ey
influencer marketing
social media
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
The future is silver: Why it's time we ushered in a post-ageism era in marketing
ageism
ai
editors picks
influencer marketing
the secret little agency
thelongview
tsla
From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.
CacaFly’s Brian Yang on the growth of retail media and live shopping in the region
digital marketing
gojek
influencer marketing
retail media
taiwan
Fresh from establishing the retail-media network for Gojek, Yang speaks about retail-media opportunities for brands in Southeast Asia and courting KOLs speedily with tech.