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influencer marketing

Ant International-backed WorldFirst on scaling fintech through KOL marketing
financial services influencer marketing kol msq By Marielle Descalsota

Global head of brand Xavier Pang talks how influencer-led growth is key to their expansion and a cost-efficient way to compete with bigger rivals.

Australian company fined for telling influencers to conceal paid posts
influencer influencer marketing influencers regulation regulations By Matthew Keegan

In a first-of-its-kind case, Australian authorities have slapped a US$27,608 penalty over undisclosed influencer gifting.

Unilever appoints influencer agency for global food business
influencer marketing unilever By Lucy Shelley

Seven agencies pitched for the account, which covers Knorr and Hellmann's.

Publicis Groupe to acquire SEA influencer agency Hepmil Media Group
hepmil hepmil media agency influencer marketing ma mergers and acquisitions publicis groupe By Nikita Mishra

Singapore-based Hepmil works with more than 450 brands through a network of over 3,000 creators.

Is it time for Asia’s creators to unionise?
content creation influencer marketing unions By Marielle Descalsota

A US$40 billion industry built on creativity still runs on handshake deals. Inside the creator economy’s “cowboy” problem and why unionisation might finally bring law and order to the Wild West of influence.

Influencers are eating China's agency lunch
ad agencies china humphrey ho independents influencer marketing marketing budgets By Humphrey Ho

Even as ad budgets rise in China, agencies are missing out as brands go directly to influencers and platforms. Humphrey Ho breaks down the implications for traditional shops.

Why it’s time we took Singaporean content creators more seriously
content creation influencer marketing influencers serious media By Hazel Yap

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

India's ad body changes influencer rules for health and finance sectors
advertising standards council of india asci health influencers influencer marketing By Campaign Staff

The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.

Why B2B influencers are an essential spend for marketers
b2b influencer marketing influencers linkedin marketing By Matthew Keegan

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.

Chinese influencer Li Ziqi returns, sparking renewed interest in traditional cultural practices
douyin influencer marketing By Yimin Wang

Renowned Chinese internet personality, Li Ziqi returns to content creation after more than three years, positioning herself as a champion of traditional cultural practices amid their growing popularity in China.

How to leverage the convergence of affiliate and influencer marketing
influencer marketing marketing By Cristy Garcia

Affiliate and influencer channels were once treated separately, managed by different teams. However, brands are now realising the benefits of integrating both to drive full-funnel results, opines Impact.com CMO, Cristy Garcia.

Disinfluencer launches crowdfunded disability campaign in Australia
australia dei disability influencer marketing By Staff Reporters

The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.

Narrative creates Board of Influence to navigate burgeoning creator landscape
creator economy influencer marketing we are social By Brandon Doerrer

EXCLUSIVE: We Are Social’s earned-led subsidiary will appoint new creators annually to serve as a board of directors advising on creator marketing.

Robinhood and Dot Media collaborate to combat hunger in India
influencer marketing By Campaign India Team

The campaign aims to leverage influencers and creators for humanitarian action to support the underprivileged.

Ministry of Consumer Affairs seeks integrated social media agency
influencer marketing pitch public relations By Campaign India Team

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

How to optimise your investments in Asia’s complex influencer ecosystem
influencer marketing r3 By Shu Fen Goh

Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.

Over 70% of brands are investing in influencer marketing in India, says new EY report
digital marketing ey influencer marketing By Campaign India Team

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.

Over 70% of brands are investing in influencer marketing in India: EY
digital marketing ey influencer marketing By Campaign India Team

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.