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digital marketing

The 'cheap and above all' CPM trap is broken and costs marketing effectiveness
ad spend digital advertising digital marketing social media ad spend By Tom Jones-Barlow

Born in print and carried into digital, CPM distorts strategy, skews investment decisions and holds back performance improvements, writes digital marketer Tom Jones-Barlow.

Reddit's popularity is growing, why are marketers still sleeping on it?
digital marketing reddit digital marketing reddit

Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, argues We Are Social’s chief executive.

Reddit's popularity is growing, why are marketers still sleeping on it?
digital marketing reddit digital marketing reddit

Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, argues We Are Social’s chief executive.

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
anytime is pepsi time coca cola consumer engagement cricket cultural relevance digital marketing pepsi performance marketing rebranding sporting events

With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.

Beyond keywords: Unlocking the power of AI visibility for your brand
ai artificial intelligence brand visibility digital marketing large language models llm share of model By Alfonso Asensio

As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.

Take a peak: How marketers can turn digital noise into lasting loyalty
customer loyalty digital marketing neil patel np digital co performance marketing By Neil Patel

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.

1000 Media: Can Nas Daily’s storytelling magic shake up Indian marketing?
1000 media digital marketing nas daily nuseir yassin

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

Social media fatigue? Agencies must spark conversations, not noise
authenticity digital marketing marketing channel

Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.

Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads
digital marketing programmatic roi By Lucy Shelley

The vice chairman of Ogilvy UK argues digital advertising is broken.

From niche to mainstream: The rapid rise of the creator economy
creator economy digital marketing oped

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.

How Gen AI is changing customer support through email
digital marketing gen ai By Rashid Khan

Traditional ticketing systems are falling short of modern expectations. Businesses need to harness AI to refine their email strategies and deliver a seamless customer experience, writes Yellow.ai's Rashid Khan.

Over 70% of brands are investing in influencer marketing in India, says new EY report
digital marketing ey influencer marketing By Campaign India Team

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.

Over 70% of brands are investing in influencer marketing in India: EY
digital marketing ey influencer marketing By Campaign India Team

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.

Bauer to acquire audio tech company SharpStream
digital marketing By Adam Shepherd

Acquisition could be a route to “parity” with Global’s DAX.

CacaFly’s Brian Yang on the growth of retail media and live shopping in the region
digital marketing gojek influencer marketing retail media taiwan By Robin Langford

Fresh from establishing the retail-media network for Gojek, Yang speaks about retail-media opportunities for brands in Southeast Asia and courting KOLs speedily with tech.

At SXSW, creatives and technologists clashed over AI
ai digital marketing gen ai sxsw tech By Jessica Heygate

Technology leaders reflected a state of ‘irrational exuberance’ for AI, while creative industries prioritised protections.

Generative AI is shaking up creator marketing budgets
artificial intelligence digital marketing gen ai marketing budgets marketing spend By Lucy Shelley

Research shows seven in 10 marketers will increase generative AI creator content spend this year.

Survey reveals Red and Douyin are priority growth channels for Chinese brands
china digital marketing research totem By Staff Reporters

TOP OF THE CHARTS: Totem’s annual research on marketing and media in China forecasts changes in social-media spending following a more cautious economic landscape.

How cookie deprecation will further disadvantage diverse publishers
cookies digital marketing first party data By Navarrow Wright

While data privacy is a commendable goal, it’s worth considering the outsized impact of cookie loss on minority-owned and -focused outlets.

The Economist targets younger audience with OOH campaign
advertising digital marketing gen z journalism ooh By Marianne Calnan

Campaign includes new tagline 'Independent journalism for independent thinking'.