As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large language models.
True
llm
Inside the first global benchmark for AI creativity in advertising
ai creativity benchmark
artificial intelligence
creativitybenchmarkai
large language models
llm
pip bingemann
springboards
From SEO to GEO: How agencies are navigating LLM-driven search
generative ai
llm
seo
AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.
Beyond keywords: Unlocking the power of AI visibility for your brand
ai
artificial intelligence
brand visibility
digital marketing
large language models
llm
share of model
As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.
Nearly 70% of bias incidents in AI LLMs occur in regional languages: IMDA study
ai
gender bias
imda
llm
study
The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
Synthetic data: The future of business decision-making?
ai
artificial intelligence
data
llm
merkle
Synthetic data offers a compelling solution to the challenges of data collection and analysis. But can AI-generated C-suite insights truly transform how companies make crucial decisions? B2B International's Amanda Chew explores.
Generation AI: Can AI redefine friendships for the Indian youth?
artificial
brand
cheil
intelligence
llm
From wingman to co-creator: a report by Cheil India reveals how AI is tackling loneliness and reshaping the modern social fabric.