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Microsoft to retire Xandr DSP in favour of an AI-powered future
ai artificial intelligence microsoft xandr dsp By Joseph Arthur

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

Generation AI: Can AI redefine friendships for the Indian youth?
artificial brand cheil intelligence llm By Campaign India Team

From wingman to co-creator: a report by Cheil India reveals how AI is tackling loneliness and reshaping the modern social fabric.

Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business
ai amazon artificial intelligence By Joseph Arthur

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

AI’s trust deficit: Is purposeful innovation the antidote?
ai artificial generative intelligence By Siona Singletary

Purposeful AI isn't mere jargon—it's reshaping industries from wildlife conservation to fraud detection, bridging the trust gap with transformative potential.

Are we mixing up magic and science (again)?
ai artificial intelligence By Sue Unerman

The industry's narrative around AI must not be allowed to drift into the magical, otherwise great harm could be done. We must, instead, guide AI ethically and responsibly, and design it to drive positive change

How Saleswhale is using AI to bridge the marketing-sales gap
ai artificial intelligence marketing sales technology By Faaez Samadi

The Singapore startup is employing innovative new technology to solve a longstanding problem.

We mustn’t let artificial intelligence make us dumb
ai artificial asia carma intelligence marketing By Andrew Nicholls

While AI continues to change how we work, Andrew Nicholls at Carma Asia says the need for human intelligence to find meaning in these advances is more important than ever.

China, America and the race for AI supremacy
ai alibaba artificial baidu china intelligence tencent By Matthew Keegan

As China and the USA compete to become the world’s first AI superpower, we explore who is ahead and how multinationals with offices in both countries avoid in-fighting when it comes to sharing technology and ideas.

Would AI make a better judge at Spikes Asia?
ai artificial intelligence judges judging jury spikes asia By Dave Sanderson

A facetious (we think?) exploration of how a bot would do judging creativity.

5 marketing essentials to herald the age of AI
artificial data intelligence marketing phd By Staff

PHD’s Susana Tsui on the future history of artificial intelligence.