The “weird art kid” from Manila is now a creative director in Myanmar, a career built on ideas that go against the grain and clients brave enough to bring them to life.
True
cheil
Creative Minds: 'What we do, is still worth fighting for'
cheil
Leo Burnett
mango myanmar group
Publicis
Why Burger King bet on ink to bring its Whopper to life and won big at Spikes Asia
2026
cheil
spikes asia
Cheil's creatives share how their bold campaign idea on tattoos resonated in Korea and what its Spikes recognition says about the power of unconventional storytelling.
As risks grow for Jeju’s famed women sea divers, a tech lifeline steps in
cheil
South Korea’s ageing haenyeo still free-dive without oxygen for several hours—a real-time app from Cheil alerts nearby divers within seconds in medical emergencies.
Korea's national police gives scam callers a face in new campaign
cheil
Audio recordings are turned into the ultimate witness.
Wildlife is choking. Here's the ad
animal trash fashion
cheil
plastic pollution
wwf
With over a million marine animals dying yearly from plastic, this AI-generated ad blitz in Seoul is an attempt to shock the public and policymakers into action.
Samsung ushers in a new era of AI TV
ai tv
artificial intelligence
cheil
samir mallal
samsung vision ai
Cheil rolls out a laundry list of features for the Samsung Vision AI; Ad Nut yearns for a little less jargon and a lot more heart.
Agency Report Card 2024: Cheil Worldwide
advertising agencies
agency report card
agency report cards
apac
arc2024
cheil
evaluation
research
worldwide
The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.
Against the odds: Unpacking the high-stakes world of Korea's teen gambling
cheil
south korea
The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.
Generation AI: Can AI redefine friendships for the Indian youth?
artificial
brand
cheil
intelligence
llm
From wingman to co-creator: a report by Cheil India reveals how AI is tackling loneliness and reshaping the modern social fabric.
2024 Cannes Contenders: Cheil creative leads share predictions
cannes
cannes contenders
cannes lions
cheil
Senior creatives at Cheil from South Korea, China and London choose the APAC-based campaigns that are most likely to win a Lion at Cannes.
Like Dolby audio, child abuse may be 'all around you' in powerful Cheil film
cheil
The takeoff of Dolby's iconic cinema prelude effectively highlights the need to report violence against kids on behalf of Save the Children Hong Kong.
Tarvinderjit Singh moves to Cheil as senior ECD
cheil
people moves
He previously was creative head of Famous Innovations' Delhi office.
Top honours at Kam Fan Awards go to Cheil, Saatchi & Saatchi, PHD
cheil
kam fan awards
Hong Kong's coveted advertising awards honoured Cheil's 'Quest for Dyslexia' created for Samsung with the Grand Kam Fan award. See the complete list of winners here.
Cheil Worldwide promotes Jonghyun Kim to president and CEO
cheil
Cheil Worldwide
south korea
He replaces Jeongkeun Yoo who will stay on with the company as chairman.
40 Under 40 2022: Mark Anderson, Cheil
40 under 40
advertising
apac
australia
cheil
leadership
marcomms
mark anderson
media
Staying true to his vision, Anderson created a culture that saw an agency struggling to find its voice become a force to be reckoned with.
Creative Minds: Cheil’s Jaeyun Jung on her favourite Samsung campaign
cheil
creative minds
south korea
The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.
Cheil creates chatbot to communicate with dogs
cheil
dogs
murderous beasts
pets
The agency teamed up with pet company Woorian to enable dog-owners to understand their dogs’ body language.