Steady as she goes—Cheil grew at a similar clip to the year prior, but is working harder to do so as its volume of smaller clients grows.
True
Cheil Worldwide
Cheil Worldwide, Agency Performance Review 2026
agency report card
Cheil Worldwide
Selfie-obsessed humans can now match with shelter dogs
Cheil Worldwide
dog twin
dogs
murderous beasts
pets
south korea
Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.
Creative Minds: Eunjeong Shin's literary love story with advertising
Cheil Worldwide
creative minds
Meet the academic rebel excelling in the creative world, proving that sometimes, the best stories are written outside the classroom.
Agency Report Card 2023: Cheil Worldwide
advertising agencies
agency report card
agency report cards
apac
Cheil Worldwide
evaluation
research
With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes.
Creative Minds: Goya Pannarai Juanroong has 13 cats and dreams of being a cabaret dancer
Cheil Worldwide
creative minds
This Thai creative's motivation for work is her cats, and wanted to dance cabaret growing up.
APAC agencies win Titanium and Glass Grand Prix at Cannes Lions
Cheil Worldwide
the monkeys
Momentous night for Asia Pacific as The Monkeys, Australia and Cheil Worldwide, Seoul bagged Grand Prix in the Titanium and Glass categories, respectively, on the last day of the 70th Cannes Lions.
2023 Cannes Contenders: Cheil Worldwide predicts winners
cannes lions
Cheil Worldwide
Creatives at Cheil Worldwide share the work that could be the one to watch out for at Cannes Lions 2023.
Samsung app-tivates audience in latest viral campaign
Cheil Worldwide
samsung
Playing on consumers' deepest anxiety, Samsung's new campaign talks about the ease of switching phone brands amid dwindling global sales.
Agency Report Card 2022: Cheil Worldwide
advertising agencies
agency report card
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Cheil Worldwide
evaluation
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Strides were made to keep the business, innovation and creativity wheels spinning, but without new traction in people or DEI efforts, it feels Cheil is not moving fast enough.
Cheil Worldwide promotes Jonghyun Kim to president and CEO
cheil
Cheil Worldwide
south korea
He replaces Jeongkeun Yoo who will stay on with the company as chairman.
Cheil invests in Korean metaverse company EVR Studio
cheil
Cheil Worldwide
Cheil's largest investment in Korea, EVR develops metaverse content with proprietary tech, including virtual spaces and digital versions of humans, including top Korean celebrity Kim Soo-Hyun.
Cheil Worldwide creates Cheil Connec+ to boost agility
cheil
Cheil Worldwide
The global offering will be led by Ian Millner.
Cheil Worldwide invests in digital agency Hivelab
Cheil Worldwide
The two South Korean agencies will collaborate on digital projects and new business development.
Asia is highly creative, so why is it behind on the global awards stage?
Cheil Worldwide
creativity
DDB
Dentsu
Leo Burnett
spikes asia
SPIKES ASIA X CAMPAIGN: Creative leaders talk about the implications of culture, language and the way creativity is perceived next to widely accepted Eurocentric ideals.
Pfizer Korea awards media business to Omnicom Media Group
Cheil Worldwide
omnicom media group
south korea
SOUTH KOREA – Pfizer Korea has awarded Omnicom Media Group its media duties for the market, following a media review.
Cheil Worldwide hires Iravadee Rattanananta as chief operating officer of Cheil Thailand
Cheil Worldwide
SEOUL - Cheil Worldwide, the marketing solutions company headquartered in South Korea, has appointed Iravadee Rattanananta as Chief Operating Officer of Cheil Thailand.
Korea’s ad market to rebound in 2015: Cheil
Cheil Worldwide
korea
SEOUL - After a year-long slump, Korea’s terrestrial TV ad market will rebound somewhat in 2015, helping the country’s adspend grow 3.2 per cent to touch US$9.4 billion in 2015, according to an estimate by Cheil Worldwide.
Maxus gives Japan MD control in Korea as well
Cheil Worldwide
Dentsu
groupm
japan
korea
TOKYO – Michael Morano has apparently done a good job in just over a year as MD of Maxus Japan, as the company has now given him an additional role as MD of another market that often proves difficult for international agencies: Korea.
Cheil to suggest ‘R.E.A.L’ as the marketing keyword to move digital consumers
Cheil Worldwide
korea
SEOUL - Cheil Worldwide released a report on the lifestyle of Korean consumers, titled 'Annual consumer report' and presented ‘R.E.A.L.’ as the marketing keyword for the year 2014.
Cheil Worldwide opens in Malaysia, plans further expansion
Cheil Worldwide
malaysia
KUALA LUMPUR - Cheil Worldwide opened an office in Kuala Lumpur on 23 December.