JAKARTA - A 200 per cent increase in the number of consumers in Indonesia by 2030 is all set to drive a 7.7 per cent increase in consumer spending each year, resulting in a US$1.1 trillion business opportunity for marketers in the country, according to a report released by McKinsey and Co.
Cannes Lions chairman says organisation will review 'I Sea' campaign, but not in the "heat of Cannes".
Leaders from Carat, PHD, Publicis Media, GroupM and Ogilvy discuss the pitch process and competitive threats to the agency business.
ASIA-PACIFC - PubMatic CEO Rajeev Goel talks to Campaign Asia-Pacific about why programmatic buying has been slow to take off in Asia, why that's bound to change and how PubMatic plans to help move the ecosystem forward in the region.
Brand Health Check: An in-depth look at what's troubling British luxury brand Burberry in Asia.
SPIKES ASIA - Gursimranjeet Singh Khamba is part of an Indian comedy group and one of the bigger YouTube stars in the country. All India Bakchod (Hindi slang for senseless *insert f-bomb*) has 1.3 million subscribers and over 100 million views.
India dominates, but many smaller markets get nods as well.
New CEO for NagaDDB insists that no personnel "have been asked to leave".
Creativity, technology and partnerships are key to doing good and doing well at the same time, according to Mastercard’s Asia-Pacific CMO Sam Ahmed.
In the first Southeast Asia use of Twitter Moments, the brand capitalised on the 'KathNiel' celebrity romance.
Mindshare sees its expanding network of ‘Loop’ rooms and ‘adaptive marketing’ support structure as crucial to stepping up a gear, from intermediate agency to principal partner.
One of the world’s biggest YouTube stars told a rapt Spikes Asia audience about why he was drawn to the platform and his creative approach to music production, branded entertainment and filmmaking.
'Untold' sports stories from Philippines, Vietnam, Thailand and Indonesia get spotlight in four-part digital series.
Here's five key ideas to emerge out of the the two-day Millennial 20/20 Summit in Singapore.
The Mirror Foundation and BBDO Bangkok's ‘The Missing Look-Alike’ campaign aims to help people recognise missing people by pairing them with Thai celebrities who resemble them.
Meat & Livestock Australia's 'extreme scientific study' is now a hilarious spoof documentary.
Vivid food and puns feature in the agency's first work since winning the business in March.
Google's APAC head discusses the ways Asian companies need to step up, plus his views on viewability, measurement, fake news and 2017.
The partnership marks the platform's first time selling ads for live sports in Asia.
![GroupM’s [m]Platform launches in key APAC markets](/media/CAS/michel_de_risk_900x600.jpg)
Michel de Rijk speaks to Campaign Asia-Pacific about his role and the importance of [m]Platform in APAC.
21st Century Fox concludes mammoth review.
South Korean company's content arm creates JV with Vietnam's Blue Group.
Maybank shifts account from ZenithOptimedia to Initiative.
New ad tech company touts unique technology.
Clients are concerned, but it’s unlikely to hurt the platform.
Government agency to promote nation-building campaigns.
Here's how Twitter is building morale amid layoffs, according to APAC VP Aliza Knox.
The offering covers Southeast Asia, Australia and New Zealand.
Real estate portal PropertyGuru's mobile VR showroom hopes to make it easier for buyers to shortlist homes.
APAC veteran charged with driving growth and expansion.
Telco calls for a creative and digital review.
The social platform's VP of media for Asia-Pacific announced his resignation Tuesday.
Publicly traded group gives liquidity and scale to compete with big holding companies.
As part of a global reduction in staff, the social platform is moving its China operations to Singapore, but will still have a Hong Kong presence.
Twitter awarded brands for live marketing, creativity, customer service, impact and scale.
Move aims to strengthen investment and accountability function in the region.
CFO Anthony Noto replaces Bain.
An analysis of 121 audits in the Asia-Pacific region reveals significant agency-advertiser risks.
The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.
Parminder Singh, Twitter’s managing director for India, Southeast Asia and MENA has also announced his resignation on Twitter
Social music platform that recently invested in Rolling Stone makes senior appointments.
The growing popularity of sustainable products and packaging is leading brands to rethink how they make and subsequently market their products.
Social network touts products that will help engage region’s mobile-first consumers.
Moblaze wants to help agencies and brands work out mobile strategy.
Google makes a pitch to app developers in the region.
Industry veteran Mike Amour charged with driving the network's collaborative culture.
Industry observers see synergy in the just-announced deal, even if the endgame remains somewhat mysterious.
CP+B has established operations in Beijing to serve Tencent and two global accounts.
The agency promotes Anwesh Bose to take over as SK Biswas leaves after more than six years.
Founders of Aurora Media Capital hope to shake things up in the media and entertainment space.
Indonesia and Philippines are high on CEO Hugo Drayton's agenda.
Startup hopes to further cut down on time marketers spend grooming data for analysis.
SMBs and video are top priorities for Instagram's chief operating officer.
Network has been without a regional head since Chris Jaques stepped down.
Running, women and a move away from paid media added up to a winning formula in Asia.
Stubbs will lead iProspect from Singapore.
Appointment of Aloun Liu aims to give the company’s FAST hub a shot in the arm.
Fork Media is seeing an increased demand for technology in Southeast Asia.
Shannon Cullum to drive growth and creativity, but is not a direct replacement for Rupen Desai, according to the agency.
The video-streaming service faces regulatory, content and competitive challenges in Asian markets.
Y&R appoints Kittisak 'Beer' Poonnotok as ECD for Indochina.
Want to watch the Olympics live in Singapore? You'll have to look to online sources, because no broadcaster has secured live rights.
APAC holds the most promise of any region, according to the latest MAGNA report.
Kumar's new venture has hired Derek Tan, though both remain tight-lipped about details.
US-based HubSpot is launching a new office in Japan and will continue to expand its regional headquarters in Singapore.
Kent Wertime, joint-CEO for Ogilvy & Mather Asia-Pacific, breaks down the implications of the agency's Velocity 12 report for brands
Pharma giant Unilab moves on to Mediacom after 10 years with Starcom Mediavest Group.
Yahoo's APAC head of marketing and media joins TE Connectivity, a Switzerland-based sensor company.
INDONESIA - Indonesia’s state-owned oil and gas company Pertamina Gas has appointed The Thinking Machine (TTM) as its creative agency to handle regional business for its consumer retail fuel brands, including Pertamax, Pertamax Plus, Pertamax Racing and Pertamina Dex.
SINGAPORE - Speaking at the 2015 Marketing Innovation Summit, Intel's Jayant Murty, Yahoo's Nitin Mathur, Refinery29's Philippe Von Borries and others examined the factors behind successful innovation.
SINGAPORE - AOL's global head of innovation Jonathan Oliver had some strong words for lackadaisical organisations as he kicked off the 2015 Marketing Innovation Summit.
SINGAPORE - Creative HotHouse (CHH) is preparing to introduce Jet8, a platform that promises to turn user-generated social media into an opportunity for brands by placing branded content in mobile applications that are built for users in lower-bandwidth regions.
GLOBAL - Christian Juhl, CEO of Essence, the London-based independent media buying agency recently bought by GroupM, explains what the acquisition will mean in Asia.
GLOBAL - It is telling that Facebook's announcement of a three-step plan to dominate emerging markets comes around the same time its founder and CEO Mark Zuckerburg was in India declaring it the company’s most important market.
Following its entry into Japan, China, Singapore, South Korea and Philippines in 2014 and 2015, US-based coconut water company Vita Coco plans to expand into five additional markets including Australia, Brunei, Maldives, New Zealand and Malaysia by the end of this year.
SINGAPORE - R/GA has opened an office in Shanghai and will soon be launching operations in Tokyo and Seoul as the company responds to client demands for increased presence in Asia, founder and chairman Bob Greenberg said.
Global brands are hurrying to enter Myanmar with limited insights and little, if any, equity in people’s minds, according to a new book on cultural insights by Flamingo.
SINGAPORE - Brands in Asia are starting to take certain aspects of programmatic buying in-house, according to a panel discussion at the Marketing Innovation Summit that examined the practical challenges of programmatic buying.
KUALA LUMPUR - Brands in Malaysia are pushing back their campaign plans to show solidarity with the victims and families of Malaysia Airlines missing flight 370, Campaign Asia-Pacific learned from several industry sources.
Allegations that Novartis violated Japanese law while promoting a blood-pressure drug have hurt the company in one of its largest markets. Experts say the damage could be long-lasting.
THAILAND - YouTube, with Mindshare as "launch agency partner", has signed advertising deals with Ford, Samsung, Thai Air Asia X, True and Unilever for the official introduction of YouTube.co.th, a dedicated site for Thailand.
Firms are moving digital buying teams in-house, citing cost savings, data control and a lack of transparency from agencies.
Selling pre-packaged coconut water in Southeast Asia is not unlike selling ice to Eskimos, but Vita Coco’s Prinz Pinakatt welcomes the challenge of building an entirely new product category from the ground up.
THE FACE BEHIND THE BRAND: Nick Reynolds talks about Lenovo’s digital and social strategy, and how social-media influencers are becoming mainstream company endorsers.
The Indonesian group is eager to enter Europe, where it hopes to replicate its success story.
Ranga Somanathan replaces Sony Wong and Andreas Vogiatzakis.
WPP’s analysis shows there is a clear early-mover advantage to be had in Myanmar. Apple, Telenor, Huawei prove strong.
Microsoft’s Andrew Pickup and Ogilvy PR's Andrew Thomas share tips on navigating a challenging business landscape.
Havas Media launches its out-of-home planning and buying arm in Asia-Pacific.
New study looks at shopper behaviour during Singapore's ongoing sale season.
Dentsu Aegis Network opens its analytics shop in Japan.
DAN continues shopping spree with Taiwan performance agency WIS.
Four-month-old on-demand service outlines ambitious plans for Southeast Asia.
P&G luxury skincare brand partners with agency on digital initiatives across multiple channels.
Clients should replace "hopelessly" outdated contracts with the ANA's contract template ASAP, according to industry insiders contacted by Campaign Asia-Pacific.
A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.
Voracious video appetites in the region raise the platform's optimism about its ad offerings.
Streaming-audio platform claims its offerings are complementary to radio, reaching an audience that's otherwise difficult to access.
Singapore-based TV network wants to expand its newly launched 'rewards program' in a bid to expand revenue streams.
Technology and internet companies, plus banks and insurers, make up most of the APAC presence in the top 100.