Campaign Asia

#MeToo must retain its focus

Lumping boorish behaviour in with incidents of sexual harassment and sexual violence threatens to dilute the power of #MeToo in India.

Twitter signs livestreaming deal with NBA in Philippines

The partnership marks the platform's first time selling ads for live sports in Asia.

Brands need to move at the pace of consumers: Karim Temsamani

Google's APAC head discusses the ways Asian companies need to step up, plus his views on viewability, measurement, fake news and 2017.

GroupM’s [m]Platform launches in key APAC markets

Michel de Rijk speaks to Campaign Asia-Pacific about his role and the importance of [m]Platform in APAC.

Zenith wins $100 million 21st Century Fox media in APAC

21st Century Fox concludes mammoth review.

CJ Group establishes agency joint-venture in Vietnam

South Korean company's content arm creates JV with Vietnam's Blue Group.

Maybank appoints Initiative as regional media agency

Maybank shifts account from ZenithOptimedia to Initiative.

RTB House launches in Singapore

New ad tech company touts unique technology.

Clients in Asia react to Facebook’s latest mistake

Clients are concerned, but it’s unlikely to hurt the platform.

Update: Singapore MCCY splits creative duties between Ogilvy & Mather and DDB

Government agency to promote nation-building campaigns.

Aliza Knox on what’s next for Twitter

Here's how Twitter is building morale amid layoffs, according to APAC VP Aliza Knox.

Advertisers in Australia and Japan win top Twitter awards

Twitter awarded brands for live marketing, creativity, customer service, impact and scale.

OMG names Tony Harradine as chief investment officer

Move aims to strengthen investment and accountability function in the region.

Report alleges gaps in agency-advertiser media contracts

An analysis of 121 audits in the Asia-Pacific region reveals significant agency-advertiser risks.

Parminder Singh, second Twitter Asia senior exec to leave in a week

Parminder Singh, Twitter’s managing director for India, Southeast Asia and MENA has also announced his resignation on Twitter

Rishi Jaitly quits Twitter in a series of tweets

The social platform's VP of media for Asia-Pacific announced his resignation Tuesday.

TMG vows to solve the scale issue for small agencies

Publicly traded group gives liquidity and scale to compete with big holding companies.

Twitter insists it's not closing Hong Kong office

As part of a global reduction in staff, the social platform is moving its China operations to Singapore, but will still have a Hong Kong presence.

Hootsuite appoints Rich Meiklejohn as GM for APAC

APAC veteran charged with driving growth and expansion.

Singtel starts creative agency review

Telco calls for a creative and digital review.

Pierce Brosnan's Pan Bahar row: Whose fault is it?

The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.

Consumer concerns drive ethical sourcing

The growing popularity of sustainable products and packaging is leading brands to rethink how they make and subsequently market their products.

BandLab appoints William Adamopoulos as ‘key advisor’

Social music platform that recently invested in Rolling Stone makes senior appointments.

Facebook’s mobile pitch to retailers in SEA

Social network touts products that will help engage region’s mobile-first consumers.

Former Riverorchid Notch MD launches digital agency in Vietnam

Moblaze wants to help agencies and brands work out mobile strategy.

Half of Google Play's revenue to come from emerging markets

Google makes a pitch to app developers in the region.

Mike Amour named chairman and CEO of Havas Creative Group

Industry veteran Mike Amour charged with driving the network's collaborative culture.

Spotify teams up with The Trade Desk on programmatic audio in Asia

The offering covers Southeast Asia, Australia and New Zealand.

What Puma is doing right in Asia

Running, women and a move away from paid media added up to a winning formula in Asia.

InSkin Media plans to double APAC's share of revenue: CEO

Indonesia and Philippines are high on CEO Hugo Drayton's agenda.

Nugit raises $5.2 million for AI analytics

Startup hopes to further cut down on time marketers spend grooming data for analysis.

M&C Saatchi names APAC CEO

Network has been without a regional head since Chris Jaques stepped down.

Instagram’s Marne Levine on the importance of Asia

SMBs and video are top priorities for Instagram's chief operating officer.

DAN promotes Ruth Stubbs to global role

Stubbs will lead iProspect from Singapore.

Singapore-based fund to accelerate new content models, media technology

Founders of Aurora Media Capital hope to shake things up in the media and entertainment space.

Why BandLab’s stake in Rolling Stone makes sense

Industry observers see synergy in the just-announced deal, even if the endgame remains somewhat mysterious.

Kurt Hugo Schneider’s tips for advertising success

One of the world’s biggest YouTube stars told a rapt Spikes Asia audience about why he was drawn to the platform and his creative approach to music production, branded entertainment and filmmaking.

Inside Mastercard’s partnership with Anil Kapoor

Creativity, technology and partnerships are key to doing good and doing well at the same time, according to Mastercard’s Asia-Pacific CMO Sam Ahmed.

War room empowers social buzz

Mindshare sees its expanding network of ‘Loop’ rooms and ‘adaptive marketing’ support structure as crucial to stepping up a gear, from intermediate agency to principal partner.

Nescafé Philippines' 24-hour love affair on Twitter

In the first Southeast Asia use of Twitter Moments, the brand capitalised on the 'KathNiel' celebrity romance.

Agency heads speak out on pitches, publishers and consultants

Leaders from Carat, PHD, Publicis Media, GroupM and Ogilvy discuss the pitch process and competitive threats to the agency business.

CP+B opens shop in Beijing

CP+B has established operations in Beijing to serve Tencent and two global accounts.

ESPN and TCL profile Southeast Asia athletes in content series

'Untold' sports stories from Philippines, Vietnam, Thailand and Indonesia get spotlight in four-part digital series.

5 things we learned from Millennial 2020

Here's five key ideas to emerge out of the the two-day Millennial 20/20 Summit in Singapore.

Warc announces shortlist for Asian Strategy

India dominates, but many smaller markets get nods as well.

Havas Media’s Indonesia CEO departs

The agency promotes Anwesh Bose to take over as SK Biswas leaves after more than six years.

Thai celebs lend their familiar faces to help less familiar missing persons

The Mirror Foundation and BBDO Bangkok's ‘The Missing Look-Alike’ campaign aims to help people recognise missing people by pairing them with Thai celebrities who resemble them.

Spotify reveals audience data in pitch to advertisers

Streaming-audio platform claims its offerings are complementary to radio, reaching an audience that's otherwise difficult to access.

Naga DDB Malaysia refutes Tribal shutdown rumours

New CEO for NagaDDB insists that no personnel "have been asked to leave".

MLA's new campaign mocks 'extreme scientific study'

Meat & Livestock Australia's 'extreme scientific study' is now a hilarious spoof documentary.

DigitasLBi sets global table for Shangri-La dining loyalty programme

Vivid food and puns feature in the agency's first work since winning the business in March.

Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'

A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.

Taiwanese streaming company takes on Netflix

Four-month-old on-demand service outlines ambitious plans for Southeast Asia.

SK-II picks Huge as digital agency

P&G luxury skincare brand partners with agency on digital initiatives across multiple channels.

Asian markets lead Twitter’s video-ad strategy

Voracious video appetites in the region raise the platform's optimism about its ad offerings.

Mindshare hires data and technology head for APAC from IPG

Appointment of Aloun Liu aims to give the company’s FAST hub a shot in the arm.

MullenLowe appoints Shannon Cullum as CEO in Singapore

Shannon Cullum to drive growth and creativity, but is not a direct replacement for Rupen Desai, according to the agency.

India’s Fork Media eyes Southeast Asia

Fork Media is seeing an increased demand for technology in Southeast Asia.

Netflix hires ex-YouTube exec to drive business in Asia

The video-streaming service faces regulatory, content and competitive challenges in Asian markets.

Y&R appoints new ECD for Indochina region

Y&R appoints Kittisak 'Beer' Poonnotok as ECD for Indochina.

Update: Why Singaporeans won’t be watching the Olympics live

Want to watch the Olympics live in Singapore? You'll have to look to online sources, because no broadcaster has secured live rights.

Industry in Asia must not ignore ANA rebate advice

Clients should replace "hopelessly" outdated contracts with the ANA's contract template ASAP, according to industry insiders contacted by Campaign Asia-Pacific.

Webinar: Brands should focus on opportunities in these uncertain times

Microsoft’s Andrew Pickup and Ogilvy PR's Andrew Thomas share tips on navigating a challenging business landscape.

Havas brings Adcity OOH arm to APAC

Havas Media launches its out-of-home planning and buying arm in Asia-Pacific.

Japanese consumers are the biggest GSS shoppers: Kadence

New study looks at shopper behaviour during Singapore's ongoing sale season.

DAN’s iProspect acquires Taiwan performance agency

DAN continues shopping spree with Taiwan performance agency WIS.

DAN's Data2Decisions launches in Japan

Dentsu Aegis Network opens its analytics shop in Japan.

Instant noodles warm up European market for Indofood

The Indonesian group is eager to enter Europe, where it hopes to replicate its success story.

Ranga Somanathan named OMG CEO in Singapore, Malaysia

Ranga Somanathan replaces Sony Wong and Andreas Vogiatzakis.

Savage: No 'hasty' decision on controversial Grey winner

Cannes Lions chairman says organisation will review 'I Sea' campaign, but not in the "heat of Cannes".

MNCs and local brands have equal opportunity in Myanmar: BrandZ

WPP’s analysis shows there is a clear early-mover advantage to be had in Myanmar. Apple, Telenor, Huawei prove strong.

PropertyGuru uses virtual reality to sell homes

Real estate portal PropertyGuru's mobile VR showroom hopes to make it easier for buyers to shortlist homes.

Unilab selects Mediacom after 10 years with SMG

Pharma giant Unilab moves on to Mediacom after 10 years with Starcom Mediavest Group.

Yahoo’s Asia marketing and media head departs

Yahoo's APAC head of marketing and media joins TE Connectivity, a Switzerland-based sensor company.

Advice on reaching the 12 hottest new markets: Ogilvy

Kent Wertime, joint-CEO for Ogilvy & Mather Asia-Pacific, breaks down the implications of the agency's Velocity 12 report for brands

IPG’s social-media head to join Prashant Kumar's Entropia

Kumar's new venture has hired Derek Tan, though both remain tight-lipped about details.

HubSpot plans to launch Japan operation

US-based HubSpot is launching a new office in Japan and will continue to expand its regional headquarters in Singapore.

What's ailing Burberry in Asia-Pacific?

Brand Health Check: An in-depth look at what's troubling British luxury brand Burberry in Asia.

MAGNA upgrades 2016 ad spend forecast for APAC

APAC holds the most promise of any region, according to the latest MAGNA report.

After Zalora, Rewind Networks keen to expand 'rewards' program

Singapore-based TV network wants to expand its newly launched 'rewards program' in a bid to expand revenue streams.

BrandZ: Google unseats Apple; Tencent top APAC company

Technology and internet companies, plus banks and insurers, make up most of the APAC presence in the top 100.

Mindshare finds some local markets not ready to provide programmatic planning

Technology expertise behind Mindshare’s decision to centralise Southeast Asia's programmatic operation in Singapore.

DAN seeks more acquisitions to grow performance business

Dentsu Aegis Network hires former Google executive to push performance marketing in North Asia.

7 highlights from the 2016 AMES conference

Our reporters distill yesterday's conference into seven memorable points, including the danger of taking consumers at their word, being a 21st century brand, out-of-whack spending and a lack of analytics maturity.

Meet the marketer charged with selling coconuts to Southeast Asia

Selling pre-packaged coconut water in Southeast Asia is not unlike selling ice to Eskimos, but Vita Coco’s Prinz Pinakatt welcomes the challenge of building an entirely new product category from the ground up.

Transparency and cost issues drive trading desks in-house

Firms are moving digital buying teams in-house, citing cost savings, data control and a lack of transparency from agencies.

Pertamina picks The Thinking Machine for regional creative

INDONESIA - Indonesia’s state-owned oil and gas company Pertamina Gas has appointed The Thinking Machine (TTM) as its creative agency to handle regional business for its consumer retail fuel brands, including Pertamax, Pertamax Plus, Pertamax Racing and Pertamina Dex.

Vita Coco builds thirst for coconut water in Asia

Following its entry into Japan, China, Singapore, South Korea and Philippines in 2014 and 2015, US-based coconut water company Vita Coco plans to expand into five additional markets including Australia, Brunei, Maldives, New Zealand and Malaysia by the end of this year.

Now open in Shanghai, R/GA eyes Tokyo and Seoul

SINGAPORE - R/GA has opened an office in Shanghai and will soon be launching operations in Tokyo and Seoul as the company responds to client demands for increased presence in Asia, founder and chairman Bob Greenberg said.

There's not a lot of trust for new brands in Myanmar: Flamingo

Global brands are hurrying to enter Myanmar with limited insights and little, if any, equity in people’s minds, according to a new book on cultural insights by Flamingo.

More brands keen to take programmatic in-house: MIS

SINGAPORE - Brands in Asia are starting to take certain aspects of programmatic buying in-house, according to a panel discussion at the Marketing Innovation Summit that examined the practical challenges of programmatic buying.

Innovation process is non-linear, culture-dependent

SINGAPORE - Speaking at the 2015 Marketing Innovation Summit, Intel's Jayant Murty, Yahoo's Nitin Mathur, Refinery29's Philippe Von Borries and others examined the factors behind successful innovation.

Innovate or die: 70 per cent of Fortune 500 companies to be disrupted - AOL

SINGAPORE - AOL's global head of innovation Jonathan Oliver had some strong words for lackadaisical organisations as he kicked off the 2015 Marketing Innovation Summit.

Creative HotHouse sees untapped brand opportunity in user-generated social posts

SINGAPORE - Creative HotHouse (CHH) is preparing to introduce Jet8, a platform that promises to turn user-generated social media into an opportunity for brands by placing branded content in mobile applications that are built for users in lower-bandwidth regions.

The Asia impact of GroupM’s Essence acquisition

GLOBAL - Christian Juhl, CEO of Essence, the London-based independent media buying agency recently bought by GroupM, explains what the acquisition will mean in Asia.

How Facebook plans to win over 3 billion people in emerging markets

GLOBAL - It is telling that Facebook's announcement of a three-step plan to dominate emerging markets comes around the same time its founder and CEO Mark Zuckerburg was in India declaring it the company’s most important market.

Clear Channel boosts investment in digital OOH

SINGAPORE - Outdoor advertiser Clear Channel is significantly expanding its digital inventory from 30 to 200 panels equipped with state-of-the-art technology across Singapore.

GSK selects GroupM and PHD for APAC media business

ASIA-PACIFIC - Pharma and consumer-health giant GlaxoSmithKline has awarded its media agency business, including part of GSK's recently acquired Novartis health and vaccine business, to Mindshare, MediaCom and PHD in Asia-Pacific.

Dentsu Aegis' John Brown bets on Asia expansion

Dentsu Aegis Network’s recent acquisition of John Brown Media is leading to regional expansion. Having already set up operations in Hong Kong in June, the agency is now readying itself for business in Singapore, with a view to enter other markets in the region.

Byravee Iyer