From a one-room office to a 15-strong team, Kitae Lim has turned Team Cookie into a growth engine for tech startups.
True
south korea
40 Under 40 2025: Kitae Lim, Team Cookie
40 under 40
40 under 40 2025
kitae lim
marcomms
south korea
team cookie
Selfie-obsessed humans can now match with shelter dogs
Cheil Worldwide
dog twin
dogs
murderous beasts
pets
south korea
Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.
Women to Watch 2024: Margaret Key, MSL
advertising
apac
leadership
marcomms
margaret key
media
msl
south korea
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.
Women to Watch 2024: Kijung Kelly Kwon, The Hoffman Agency
advertising
apac
leadership
marcomms
media
south korea
Drawing on two decades of experience in PR, data-driven strategy, and journalism, Kwon has driven growth and innovation at her agency, establishing herself as a key leader in Korea’s comms world.
South Korea fines Meta $15 million over data breach
data breach
meta
privacy
south korea
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
Against the odds: Unpacking the high-stakes world of Korea's teen gambling
cheil
south korea
The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.
Women to Watch 2023: Yunkyung Ha, BBDO
BBDO
south korea
women to watch
A natural socialiser and lover of people, Yunkyung’s ability to build relationships, balance between cultures and languages has propelled her career as a rising star far and wide.
Women to Watch 2023: Lucy Han, Weber Shandwick
south korea
weber shandwick
Han’s resilience, tenacity, and unwavering commitment to gender parity is inspiring Korean women in corporate roles to challenge the status quo.
Six things performance marketers need to know about South Korea
performance marketing
south korea
South Korea offers one of the biggest and most digitally engaged audiences in the world, with a huge gaming, influencer marketing and e-commerce audience keen to swap engaging experiences for their data—provided brands are transparent about its use.
Netflix and South Korean internet provider SK Broadband end three year legal battle over Squid Game traffic
netflix
south korea
streaming
The companies have dropped their lawsuits after fighting over broadband usage costs since 2020, and will now partner to provide better entertainment experiences to their customers.
Cheil Worldwide promotes Jonghyun Kim to president and CEO
cheil
Cheil Worldwide
south korea
He replaces Jeongkeun Yoo who will stay on with the company as chairman.
Creative Minds: Cheil’s Jaeyun Jung on her favourite Samsung campaign
cheil
creative minds
south korea
The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.
Samsung’s new fridge ad is one for the obsessionists
cheil
samsung
south korea
In an ambitious South Korean campaign by Cheil, Samsung takes it up a notch from the standard template for a fridge ad.
Virtual goods are untapped opportunity for brand growth: study
design
research
south korea
A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.
Una Brands, Klick Brands commit $100 million to scale Korean ecommerce brands
ecommerce
south korea
The companies will partner to scale at least 25 profitable ecommerce brands with revenues of up to $50 million across categories such as health, K-beauty, baby, pets, and home and living.
Japan’s top 100: Global brands muscle in on traditional names
south korea
ASIA'S TOP 1000 BRANDS: Panasonic remains tops, but greater marketing power and localised products are helping multinationals displace more complacent local brands.
Japanese consumer market faces strong headwinds
korea
nielsen
south korea
ASIA's TOP 1000 BRANDS: An ageing population, shrinking economy and pandemic worries means Japanese shoppers will become exceedingly selective for value and services, according to Nielsen.
Patriotic streak: Many international brands lose ground in Korea
south korea
ASIA's TOP 1000 BRANDS: With Adidas, Gucci and Bud Light as notable exceptions, it was a tough year to be an international brand in Korea—especially if your brand is from Japan.
Korea's love for homegrown companies isn't just about national pride
south korea
ASIA's TOP 1000 BRANDS: Korean consumers are more discerning than ever, so product quality and premium-level sophistication are helping local brands stand out.
South Korea wants brands that make life better—on all levels
cheil
korea
south korea
ASIA's TOP 1000 BRANDS: While South Koreans continue to highly value convenience, the pandemic has brought focus to deeper concerns, and consumers want brands to be partners in improving things.