A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.
True
margaret key
DEI isn’t something to check off a list; it should be a continuous journey
dei
margaret key
msl
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
Spikes Asia 2025: In conversation with PR jury president Margaret Key
jury
margaret key
msl
Publicis
spikes asia
As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.
Women to Watch 2024: Margaret Key, MSL
advertising
apac
leadership
marcomms
margaret key
media
msl
south korea
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.
COVID-19: Why South Korea's graceful crisis comms should be a lesson for all
crisis
margaret key
msl
south korea
Agency leaders in Korea on factors that led South Korea’s government comms strategy to be revered around the world.
MSL names new APAC CEO
margaret key
msl
pr
Publicis
Ex-APAC CEO for Zeno Group and industry veteran joins the Publicis agency.
McDonald's invites children as guest chefs to win back trust in Japan
japan
margaret key
mcdonalds
TOKYO - McDonald’s is hoping to rebuild credibility, and presumably sales, among Japanese consumers with the latest instalment of an ongoing initiative that invites children to learn to cook burgers in its restaurant kitchens.
Korean boycott of Japanese brands unlikely to have lasting impact
boycott
korea
margaret key
SEOUL – Japanese brands are again the victims of political wrangling, with a Korean merchants’ organisation calling for a boycott of Japanese products over territorial disputes and wartime atrocities.
Burson-Marsteller and Medicom enter into partnership in Korea
margaret key
SEOUL – Burson-Marsteller has entered into a strategic cooperation agreement with Medicom, a leading Korean digital communications agency, in a move aimed at strengthening its ability to serve both foreign and domestic clients in the market.
PR agencies swap executive talent in North Asia
edelman
margaret key
pr
TOKYO - Edelman has named Kuniko Okuwaki as its deputy MD in Japan, inheriting many operational duties from former MD, Margaret Key (pictured), who has joined Burson-Marsteller as its market leader in South Korea.