Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.
boycott
Silence is the comms strategy for most international firms in Russia
The vast majority of companies still doing business in Russia have adopted a comms strategy of saying nothing at all, according to new research.
Consumers demand action not 'empty statements' by brands in response to Ukraine
A new survey says 84 per cent of consumers expect brands to take action during crises and international events – and they will be ‘very vocal’ if brands don’t meet their expectations.
Boycott or not to boycott: how agencies should work with high-carbon clients
With COP26 under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn't black or white, so how should agencies work with their polluting clients?
H&M continues to fail in China
H&M recently saw some of its products banned in China, but should the brand be more worried about its connection with China’s consumers?
Social media users in India call for boycott of Amazon and Tanishq
Amazon is facing criticism for product listings brandished with sacred Hindu symbols, while users are protesting Tanishq's Diwali advice.
The North Face returns to Facebook with inclusive outdoors push
The testimonials, filters and GIFs will run on Instagram, marking a return to the platform for The North Face, which was the first to join the Facebook ad boycott earlier this year.
As advertisers, we should also practise conscious consumption
Patagonia was one of the first major brands to join the Stop Hate for Profit campaign. Here, its EMEA marketing director explains why.
Facebook boycott: Principles or politics?
THE AD CONTRARIAN: If the current incipient rejection of Facebook is going to have legs it has to be based on principles, not politics.
Facebook held last-minute boycott meeting with media agency 'frenemies'
WW is latest brand to suspend Facebook advertising. But is it time for media agencies to be more vocal?
Pernod Ricard plans app for social-media users to report hate speech
Drinks maker believes brands should take action on hate speech beyond July's 'Stop Hate for Profit' ad boycott—but it's unclear how a crowdsourcing app will enforce this.
Add more friction to make Facebook a safer space
Here are three steps to assuage fears of advertisers that are boycotting the platform.
Facebook tweaks content policies as ad boycott grows, shares drop
Facebook chief Mark Zuckerberg prohibits a wider range of hateful content in ads, will label controversial posts deemed 'newsworthy' and ban more posts spreading voter disinformation.
Verizon joins Facebook advertising boycott
'We're pausing our advertising until Facebook can create an acceptable solution that makes us comfortable,' Verizon warns after announcing a global pause of all consumer advertising.
Unilever suspends Facebook and Twitter advertising through 'at least' end of 2020
More than 90 marketers have paused their Facebook ads for the month of July or longer.
P&G won't rule out pulling Facebook ads
Marc Pritchard announced four-part roadmap towards achieving racial equality in speech at Lions Live.
Facebook admits 'trust deficit' as Mark Zuckerberg intervenes in boycott row
In rare move, Facebook founder attended meeting to assure Omnicom, Dentsu Aegis Network and Unilever as it faces growing advertiser boycott.
WFA threatens social-media platforms with advertiser action
Group pledges support to Association of New Zealand Advertisers following Christchurch attacks.
How Japanese brands can find security in volatile China
Japan’s political relationship with China remains complicated, but its brands have the chance to forge a new relationship with Chinese consumers, says Jerry Clode of Resonance China.
Korean boycott of Japanese brands unlikely to have lasting impact
SEOUL – Japanese brands are again the victims of political wrangling, with a Korean merchants’ organisation calling for a boycott of Japanese products over territorial disputes and wartime atrocities.