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Makro, Lotus’s and H&M gain biggest ad awareness in Thailand: YouGov
hm thailand yougov By Staff

Thai retail giants Makro, Lotus's, and H&M all saw impressive jumps in ad awareness in October, highlighting the impact of recent campaigns and national promotions.

H&M appoints IPG Mediabrands as media AOR across six Asian markets
hm ipg mediabrands media aor By Nikita Mishra

The account was won after a competitive multi-market pitch.

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
ai influencers content creation fashion marketing genai hm By Elizabeth Wiredu

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

H&M files lawsuit against Shein in Hong Kong for copyright infringement
hm hong kong shein By Staff Reporters

The Swedish fast-fashion giant is suing its rapidly-growing Chinese rival Shein in Hong Kong, for what it claims is "a substantial reproduction of copyrighted works."

H&M goes virtual with immersive Roblox experience
hm roblox By Charlotte Rawlings

The game was created in partnership with Dubit.

A sustainable future ahead? IoDF teams up with H&M to celebrate digital innovation in retail
greenwashing hm By Bethanie Ryder

With the fast fashion label’s history of greenwashing and false statements, conscious consumers might take the campaign with a pinch of salt.

Sustainable labels: How can fast fashion emerge from an ethical mess?
decathlon fast fashion greenwashing hm sustainability By Nikita Mishra

With more brands slapping on eco-friendly promises that may, or may not be true, can sustainable marketing be a bigger part of the solution and less of the problem?

Mother's first H&M work is a love letter to young British women and clothes
hm mother By Imogen Watson

From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.

H&M returns to Tmall but it’s far from business as usual
hm tmall By Gemma Williams

H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers?

H&M taps Jane Fonda and JaQuel Knight for global sportswear launch
advertising hm By Gurjit Degun

The 84-year-old actress gets back into her fitness instructor groove for H&M Move.

H&M continues to fail in China
boycott hm By Adina-Laura Achim

H&M recently saw some of its products banned in China, but should the brand be more worried about its connection with China’s consumers?

Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy
boycott china crisis hm nike retail Uniqlo By Surekha Ragavan

A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.

H&M becomes the latest brand involved — unwillingly — in Hong Kong protests
china hm hong kong By Staff Reporters

Some Chinese mainland Weibo users are calling for a boycott on the brand after it closed a store on the day of the city's general strike.

China's Top 100 Brands: Chanel the most wanted—again
adidas apple Chanel china hm uber By Jenny Chan 陳詠欣

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

Asia-Pacific consumers see Zara as a luxury brand
fast fashion hm luxury Uniqlo zara By David Blecken

The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.

Amazon remains Asia's top online retailer but competition is hot
amazon hm lazada levis online retail taobao Uniqlo zara By Faaez Samadi

Large brands maintain their dominance across all our retail subcategories, but fashion continues to be a battleground, with the likes of Penshoppe and Muji making waves.

Fast fashion brands wearing it well with consumers
china fashion fast fashion hm levis luxury Uniqlo zara By Olivia Parker

Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.