Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
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fashion marketing
‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
ai influencers
content creation
fashion marketing
genai
hm
Moncler experience examines 'genius' with collections by Donald Glover and Willow Smith
fashion marketing
luxury marketing
The digital experience was created by RGA UK.