Elizabeth Wiredu

Influencers call for regulation to prevent further racial discrimination over pay

Influencers call for regulation to prevent further racial discrimination over pay

The Equality Act 2010 was set up to protect people from discrimination in the workplace and wider society, but research shows influencers regularly face inequality in work due to their race.

Instagram: ‘Romanticising the idea of suicide’

Instagram: ‘Romanticising the idea of suicide’

On 20 September, an inquest began into the death of Molly Russell, a 14-year-old from Harrow, who took her own life in 2017 after viewing graphic content relating to depression and self-harm on Instagram and Pinterest.

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

Capgemini appoints FleishmanHillard as global comms agency

Capgemini appoints FleishmanHillard as global comms agency

The account moved after a competitive pitch

'Celebrating a new life..with junk food?': Burger King campaign divides the internet

'Celebrating a new life..with junk food?': Burger King campaign divides the internet

A campaign series from Burger King and the agency BBH London, showing women enjoying Burger King food just after giving birth, has garnered strong views from marcomms professionals–both for and against.

Lush hires agency for festive campaigns

Lush hires agency for festive campaigns

Cosmetics retailer Lush has selected a PR agency in the UK and Ireland to oversee its upcoming Christmas campaigns.

Russell Brand case: 'Legal and PR strategies need to work hand in hand'

Russell Brand case: 'Legal and PR strategies need to work hand in hand'

The scandal is a reminder of why legal and PR strategies must work closely together, a leading comms figure says.

Australian agency forms joint venture to expand into UK

Australian agency forms joint venture to expand into UK

Australia’s LaunchLink Communications and UK-based comms agency Brazil and have joined forces to develop international business opportunities.

'Creativity is still very much people-driven' — how is PR using AI?

'Creativity is still very much people-driven' — how is PR using AI?

With AI tools causing a stir across the sector, how are PR and comms agencies deploying AI tech on a day-to-day basis?

Influencer marketing is 'magic and science', says Dove comms boss

Influencer marketing is 'magic and science', says Dove comms boss

Brands who use influencers must focus on the ‘magic and science’, PRWeek’s Influencer360 conference heard.

'No brand can escape supply chain scrutiny'—Comms lessons from Shein influencers row

'No brand can escape supply chain scrutiny'—Comms lessons from Shein influencers row

Following revelations that it had violated labour laws, Chinese fashion e-retailer Shein invited influencers to visit its facility. What could possibly go wrong?