Publicis Groupe hires ex-Ogilvy influence chief Rahul Titus
For the past four years, Titus has also served as global influence lead.
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‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
Capgemini appoints FleishmanHillard as global comms agency
The account moved after a competitive pitch
WPP boss Mark Read hits back at employee vitriol over back-to-office mandate
CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.
'Celebrating a new life..with junk food?': Burger King campaign divides the internet
A campaign series from Burger King and the agency BBH London, showing women enjoying Burger King food just after giving birth, has garnered strong views from marcomms professionals–both for and against.
Russell Brand case: 'Legal and PR strategies need to work hand in hand'
The scandal is a reminder of why legal and PR strategies must work closely together, a leading comms figure says.
Lush hires agency for festive campaigns
Cosmetics retailer Lush has selected a PR agency in the UK and Ireland to oversee its upcoming Christmas campaigns.
'No brand can escape supply chain scrutiny'—Comms lessons from Shein influencers row
Following revelations that it had violated labour laws, Chinese fashion e-retailer Shein invited influencers to visit its facility. What could possibly go wrong?
Influencer marketing is 'magic and science', says Dove comms boss
Brands who use influencers must focus on the ‘magic and science’, PRWeek’s Influencer360 conference heard.
'Creativity is still very much people-driven' — how is PR using AI?
With AI tools causing a stir across the sector, how are PR and comms agencies deploying AI tech on a day-to-day basis?
Australian agency forms joint venture to expand into UK
Australia’s LaunchLink Communications and UK-based comms agency Brazil and have joined forces to develop international business opportunities.
Influencers call for regulation to prevent further racial discrimination over pay
The Equality Act 2010 was set up to protect people from discrimination in the workplace and wider society, but research shows influencers regularly face inequality in work due to their race.
Instagram: ‘Romanticising the idea of suicide’
On 20 September, an inquest began into the death of Molly Russell, a 14-year-old from Harrow, who took her own life in 2017 after viewing graphic content relating to depression and self-harm on Instagram and Pinterest.