As more creatives adopt AI in their work, creativity is at risk of sameness. Putting humanity at the centre of the craft harmonises AI's precision with human unpredictability, says Yasu Sasaki, global chief creative officer at Dentsu.
True
genai
Why CMOs must design a future where AI, humanity, and creativity coexist
Dentsu
genai
yasu sasaki
Will AI replace designers? Filipino GenAI film offers hope by casting AI as ally
artificial intelligence
design
genai
tuncarp
Filipino agency Tuncarp’s latest campaign uses humour and imagination to flip the narrative on anxiety around AI and creative work, showing AI and designers working side by side instead of at odds.
How AI is reshaping the marketing department
ai tools
artificial intelligence
automation
genai
Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down impact on agencies.
Cannes Lions, AI, and the integrity reckoning
ai
artificial intelligence
cannes lions 2025
canneslions2025
dm9
ethics
genai
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
ai influencers
content creation
fashion marketing
genai
hm
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
How AI is reshaping the dynamics of ad fraud
ad fraud
artificial intelligence
doubleverify
genai
general invalid traffic
givt
human security
sivt
sophisticated invalid traffic
Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.
Gen AI will have a profound impact on agency business models
agency business model
genai
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.
Will AI chatbot advertising disrupt adland?
ai advertising
chatbot advertising
chatgpt
genai
openai
perplexity
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.
Text-to-video in advertising: Where are we now?
artificial intelligence
genai
While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.
CTV outpaces AI on marketers’ list of consumer trends to watch
adspend
consumer trends
ctv
genai
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.
HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US
artificial intelligence
genai
technology
Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.