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consumer trends

Consumers raise concerns over data privacy as more brands turn to AI: report
ai consumer trends data privacy By Staff Reporters

As brands invest in AI tools to engage with consumers, a recent Twilio media briefing in Hong Kong says 60% of people don’t believe brands act in their best interest when it comes to their data.

Is Gen Z rewriting the marketing playbook?
branding consumer trends gen z marketing oped

Born into a world of unprecedented access and excess, Gen Z is reshaping the rules of engagement. Brands now face the realities of cancel culture, fleeting attention spans and a demand for authenticity. But are today’s challenges really so different from the past?

CTV outpaces AI on marketers’ list of consumer trends to watch
adspend consumer trends ctv genai By Joseph Arthur

With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.

Consumers in Asia are losing trust in media
consumer trends edelman india japan media research UM By Lai Ee Na

Consumers in Asia may once have been largely credulous, but scepticsm is growing. Trust in media is slipping, particularly in India and Japan.

Five things you need to know about: Footfall
consumer trends marketing

Bruce Wells (pictured), global CEO of retail performance at mystery shopping and ViewsCast at Synovate, explains why footfall or customer counting has become a necessary tool for marketing agencies.

Are consumers really the new media owners?
consumer trends digital media opinion By Staff Reporters

The public now has greater control than ever before of the media it chooses to consume. With digital platforms and interactivity rife, are traditional media owners redundant? We've asked two digital experts, a PR director and a creative head for their opinion.

CTR Market Research: China adspend to grow 10 per cent in 2010
ad spend china consumer trends content ctr fmcg KFC loreal media outdoor television By Jane Leung

BEIJING - China will see a 10 per cent growth in adspend in 2010 compared to 13.5 per cent (US$74 billion) last year, according to CTR Market Research.

Hong Kong and South Korea lead global rise in consumer confidence
consumer trends hong kong korea nielsen By Asiya Bakht

GLOBAL - The world is emerging from the economic crisis, and with it, global consumer confidence is rebounding, according to the latest edition of the Nielsen Global Consumer Confidence Index.

Asia's affluent show no let-up in spending: PAX
consumer trends By Jane Leung

ASIA-PACIFIC - Marketers are missing a major opportunity by reducing advertising budgets during the downturn, according to Synovate's 2009 PAX survey.

TV and online key for targeting China's lower-tiers: survey
branding china consumer trends digital television By Benjamin Li

SHANGHAI - Television and online are the key media for brands to influence purchase among China's lower-tier consumers, according to a study from ZenithOptimedia.

Consumer spending set to bounce back in China and India: survey
asia pacific china consumer trends omg omnicom media group By Kenny Lim

ASIA-PACIFIC - New research by Omnicom Media Group (OMG) has revealed that most consumers agree that the economy is getting better and their economic position has improved compared to six months ago.

SPIKES: JWT on the 'second life' of Chinese consumers
china consumer trends digital spikes asia By Kenny Lim

SINGAPORE - The digital universe is an outlet for release and self-expression for millions of young Chinese consumers, according to Tom Doctoroff (pictured), JWT's CEO for Greater China, and brands can learn to harness this.

Consumer confidence plunges to all-time low in Singapore
consumer trends By Asiya Bakht

SINGAPORE - The latest Nielsen Global Consumer Survey has revealed that the global consumer confidence index has fallen from 88 to 84 while the Singapore consumer confidence index fell 10 points from 102 to an all-time low of 92.