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Price-gouging in Aussie supermarkets: Where does consumer loyalty lie?
aldi australia coles fmcg supermarkets woolsworth yougov brandindex By Laura Robbie

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

Go-to-market strategy: The art of stating the obvious and still getting it wrong
fmcg By Éric Blais

Coca-Cola and Sonos both showed how things can go wrong for big brands when they want to act like startups, says Éric Blais in his latest Free to Disagree column.

7UP global brand platform showcases its versatility for alcohol-free cocktails
7up fmcg By Marianne Calnan

The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin.

Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history
acquisitions fmcg mars By Matthew Keegan

Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
cmo fmcg mars By Nishtha Asthana

Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.

TikTok: The new ‘eye level’ for CPG brands in the digital era
bytedance fmcg tiktok By Staff Writer

In a digitally driven world, TikTok has successfully replicated the outsized push that brands would get by being at the consumer’s eye level in traditional retail, through the platform's unique strengths of reach, relevance, and results.

January 2023 advertiser of the month: Oreo X Blackpink
brandindex fmcg oreo By Samuel Tan

Data from YouGov BrandIndex shows the iconic sandwich cookie's pastel pink makeover lifted its awareness in Thailand, big time.

Unilever pledges boost to ‘brand and marketing’ spend
advertising fmcg unilever By Ben Bold

FMCG giant’s commitment to invest in marketing during cost-of-living crisis contrasts with many companies cutting back adspend.

Global new-biz client spotlight: P&G and Beiersdorf push FMCG billings over $1 billion
fmcg new business retail By Jamie Rossouw

Meanwhile retail sees year-on-year decline in new-business spend.

Dennis Perez gets expanded remit at Unilever Southeast Asia
beauty fmcg media philippines unilever By Staff Reporters

Perez is appointed as the head of digital marketing, media and commerce for Unilever's beauty and wellbeing business in Southeast Asia.

How Dhiren Amin plans to use his FMCG skills to transform NTUC Income's marketing
cmo dhiren amin fmcg By Rahul Sachitanand

Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.

FMCG contributes to more than half of November’s adspend
adspend fmcg new business By Jamie Rossouw

FMCG, tech and government sectors saw significant year-on-year growth.

Media reviews dominate global new biz in August
fmcg OMD Publicis By Jamie Rossouw

Campaign Advertising Intelligence global new business spotlight sees August media reviews fuel growth in FMCG, government accounts.

Procter & Gamble increases marketing spend by 30%
adspend fmcg pg By Sabrina Sanchez

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.

Too many SKUs: 70% of bottled teas account for 2% of sales
fmcg nielsen top of the charts By Staff Reporters

TOP OF THE CHARTS: A glut of underperforming product variants is hogging valuable shelf space in Hong Kong and other markets, according to NielsenIQ.

India, China to lead global FMCG adspend through 2023
china data fmcg forecast india By Staff Reporters

TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.

Unilever prepares to call international media-buying review
fmcg media review unilever By Gideon Spanier

FMCG giant uses three agency holding companies.

How Braze helped HappyFresh put their customers first
digital fmcg shopping video By Staff Writer

By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.

Why FMCG brands need to stop ‘selling’
fmcg By Jos Harrison

RB's global head of brand experience and design explains why the FMCG sector needs to be dragged kicking and screaming towards an approach based on solutions, not products.

Tourism-dependant Thailand turns to local needs
fmcg nielsen thailand By Nielsen

ASIA'S TOP 1000 BRANDS: As Thailand's travel and hospitality industry is rocked by COVID-19, the economy and FMCG industry is realigning to focus on home, health and safety.