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Can sound make you taste spice? 7UP thinks so
7up 7up spiceit playlist anirudh ravichander leo south asia professor charles spence shailja joshi spotify vikram pandey

INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.

7UP global brand platform showcases its versatility for alcohol-free cocktails
7up fmcg By Marianne Calnan

The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin.

7Up | Refreshing Icy 7Up Campaign | China
7up BBDO campaign china fmcg pepsi 7up BBDO campaign china fmcg pepsi 7up BBDO campaign china fmcg pepsi

Pepsi's 7Up has repackaged and re-launched a new slogan 'Refreshing icy 7Up' this summer in China.

7Up | Refreshing Icy 7Up Campaign | China
7up BBDO campaign china fmcg pepsi 7up BBDO campaign china fmcg pepsi 7up BBDO campaign china fmcg pepsi

Pepsi's 7Up has repackaged and re-launched a new slogan 'Refreshing icy 7Up' this summer in China.

7Up | Refreshing Icy 7Up Campaign | China
7up BBDO campaign china fmcg pepsi 7up BBDO campaign china fmcg pepsi 7up BBDO campaign china fmcg pepsi

Pepsi's 7Up has repackaged and re-launched a new slogan 'Refreshing icy 7Up' this summer in China.