INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.
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vikram pandey
Can sound make you taste spice? 7UP thinks so
7up
7up spiceit playlist
anirudh ravichander
leo south asia
professor charles spence
shailja joshi
spotify
vikram pandey
Fever pitch: Agencies divulge the highs and lows of lockdown pitches
vikram pandey
Senior ad folks talk to Campaign India about mastering the virtual pitch, and which new work habits they hope will stick around after the pandemic.